Uk Tea Market Analysis
Autor: duongsilver • April 9, 2016 • Research Paper • 3,893 Words (16 Pages) • 902 Views
Marketing Analysis
UK Tea Market
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Abstract
This paper analyzes whether Taiwanese oolong tea have the strengths and opportunities in the UK market.
Tea, not only mean a beverage for Britons, they also think it as a meal. In the research, it is said that UK has a high potential of tea consumer although the standard tea has dropped a little, herbal tea, which is considered healthy has increased at the same time. By identifying UK tea market’s characteristics, and using the SWOT and also Porter's five forces, you can have a better understanding of the Taiwanese oolong tea and the English tea market.
To conclude, Taiwanese oolong tea can be a highly competitive product in UK tea industry. To enter the English market, we suggest that the product design to be more familiar with the customers, which they prefer tea-bag package for the convenience; and to sell at the minimum price of $150 U.S. dollar. Thus, it’s possible making Taiwanese oolong tea to be a more acceptable and more competitive in the UK.
Table of Contents
Introduction
About UK
Market Overview
Legislation
Market Share
Customer Behaviour
Consumer Trend
Customer Consumption
Target Customer
Porter’s five forces in UK tea market
SWOT analysis of Taiwan oolong tea industry
Estimate market size
Suggestion
References
Introduction
Tea is one of the most favourite beverages and is consumed all over the world. There are at least six different types of tea: green, white, yellow, oolong (or wulong), black (called red tea in China), and dark post-fermented tea (or black tea for the Chinese). The most commonly found on the market are black, green, oolong and white tea. Nowadays, the international tea trade is largely run by multinational companies (MNC) with British and Dutch roots, e.g. Unilever, Twinings and Tata Global Beverages.
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