Spotify Analysis

Consider Spotify ( www.spotify.com ) the digital music service that gives you access

to millions of songs via Internet technologies. Visit Spotify’s Web site and do your

own research and describe its business model. Identify its customer value

proposition, its revenue model, marketplaces Spotify operates and who its main

competitors are (hint: use of online marketplace analysis tools to illustrate

competition trends), any competitive advantage you believe Spotify possesses and

what its market strategy appears to be. Also try to identify information about the

company’s organizational structure. Conclude your analysis by identifying and

discussing the key competitive threats affecting Spotify. (Max: 2500 words)

Discuss how enterprises can incorporate social media platforms such as Facebook

and Twitter into the enterprise’s customer relationship management processes? Illustrate your answer with examples

Method

• Use the lecture materials from the course, book references on e-Business and e-

Marketing plus personal research including news reported in the media.

• Visit web sites to understand the e-Commerce channel, key capabilities and also to

compare and contrast with competitor web sites.

Report Structure

• Cover sheet

• Title of Assignment, your name and program of study

• Report contents (choose essay style or report style whichever you prefer)

• Reference list (at least 3 references supporting each question)

• Appendices if needed (information included in the Appendix does not count towards

the word limit)

Spotify is a Swedish online music streaming service that was launched in 2008. Since, its launch Spotify has had a meteoric rise and currently boasts a library of around 15 million music tracks and about 20 million users. Though Spotify still lags

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