Snnaple Case Study

1. How would you characterize the competitive position of Dr.Pepper Snapple Group, Inc during late 2007? (this is the competitive position analysis) (You must include a detailed discussion of the type of generic business strategy used, the company’s competitive advantage, core competencies, and a SWOT analysis to receive full credit for this question.)

The Generic business strategy being used are focusing on opportunities in High Growth as well as High-Margin Categories. The energy beverage market has been a high growth industry.  It is true that they are slowing down in recent years due to maturity of the market, but growth is still there.

• Increase Presence in High-Margin Channels – Such as convenience stores, vending machines, and small independent retail outlets.  They also intend to increase the demand for high-margin single serve packages through promotional activity and innovation.
• Leveraging the Company – New channels or new products.

company’s competitive advantage

core competencies

The beverage industry is a highly competitive one and is constantly developing as well as making changes so they can adequately response to preferences of their consumers. Snapple's competition is based on many factors such as brand recognition, taste, quality, availability, price, and convenience (Dr. Pepper Snapple 10-K, 2010). The non-carbonated beverage business continues to grow and Snapple now has to share shelf space with many other brands. Some of Snapple's key competitors include Napa Naturals, Lipton, Natural Quenchers, Nestea, SoHo, Fruitopia, Arizona, Sobe and Ocean Spray.

S.W.O.T analysis

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