Rural Marketing
Autor: sidsharrr • January 31, 2018 • Research Paper • 2,043 Words (9 Pages) • 641 Views
School of Inspired Leadership
2017-2018
[pic 1]
Project Report
on
Rural Marketing
Submitted To:-
Prof. ANB Bhattacharya
Submitted By:-
Abhinash Sahu (2018BLP007)
Bhumika Khanduja (2018BLP034)
Siddharth Sharma (2018BLP114)
Mohammad Vohra (2018BLP059)
TABLE OF CONTENT
ACKNOWLEDGMENT…………………………………………………………………….1
INTRODUCTION ………………………………………………………………………….2
ABOUT BHONDSI VILLAGE………………………………………………………………..3
SEGMENTATION OF BHONDSI VILLAGE…………………………………………………..5
MARKETING MIX………………………………………………………………………….6
CONSUMER BEHAVIOUR………………………………………………………………….7
CUSTOMER LOYALTY ……………………………………………………………………..9
DISTRIBUTION CHANNEL………………………………………………………………….9
LEARNINGS………………………………………………………………………………..11
ACKNOWLEDGEMENT
We, Team 4 (Siddharth, Mohammad, Bhumika and Abhinash) marketing enthusiasts from School of Inspired Leadership (SOIL) - Gurugram (Haryana), would like to take this opportunity to express our deep and sincere gratitude to Mr. AN Bhattacharya, HOD Marketing cohort, SOIL, Gurgaon Haryana, for giving this unique opportunity to experience rural marketing and provide guidance, consistently throughout the project. His method of teaching marketing and consumer behaviour have highly motivated and inspired us to complete this project.
He has taught the nuances of marketing approach, right from marketing mix until summarizing the conclusions with customer buying intent and difference between rural marketing and urban marketing techniques and approach. It was indeed, a privilege and honour to work under his guidance. His approach of teaching the techniques of how to gain maximum insights of the real side of marketing motivated us in pursuing this project.
INTRODUCTION
‘Rural marketing’ is similar to simply ‘marketing.’ Rural marketing differs only in terms of buyers. Here, target market consists of customers living in rural areas. Thus, rural marketing is an application of marketing fundamentals (concepts, principles, processes, theories, etc.) to rural markets.
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