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Mystic Monk Coffee Case Study

Autor:   •  May 10, 2015  •  Case Study  •  2,604 Words (11 Pages)  •  712 Views

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Michael Hans

Meri Setiawan

Lihety Herlina

Pinkan Chrininda

Maryuri Septreziera

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Case Synopsis

Father Daniel Mary, the prior of the Carmelite Order of monks in Clark, Wyoming has vision for transforming the small brotherhood of 13 monks living in a small home used as makeshift rectory into a 500-acre monastery that would include accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage presented a formidable challenge. The coffee roaster used to produce packaged coffee sold to Catholic consumers at the Mystic Monk Coffee website was reaching its capacity, but a larger roaster could be purchased for $35,000.


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