Mystic Monk Coffee Case Study
Autor: Maryuri Septreziera • May 10, 2015 • Case Study • 2,604 Words (11 Pages) • 1,192 Views
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By:
Michael Hans
Meri Setiawan
Lihety Herlina
Pinkan Chrininda
Maryuri Septreziera
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Jakarta
2015
Case Synopsis
Father Daniel Mary, the prior of the Carmelite Order of monks in Clark, Wyoming has vision for transforming the small brotherhood of 13 monks living in a small home used as makeshift rectory into a 500-acre monastery that would include accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage presented a formidable challenge. The coffee roaster used to produce packaged coffee sold to Catholic consumers at the Mystic Monk Coffee website was reaching its capacity, but a larger roaster could be purchased for $35,000.
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