Motorbike Micro Analysis
Autor: Kim Tuyen Le • April 20, 2016 • Case Study • 3,575 Words (15 Pages) • 650 Views
[pic 1]
Price & Market
Motorbike market
in Vietnam[pic 2]
December 11th 2014
Lecturer: Minh Nguyen
Group: 1
Team number: 1
- Duong Can Thanh - s3500498
- Bui Minh Nhat – s3462765
- Nguyen Thi Ngoc Hanh – s3446675
- Nguyen Ngoc Phuong Vy – s3479854
- Nguyen Thao Vy – s3479857
Contents
I) Introduction
II) Major brands and suppliers of motorbikes in Vietnam
III) Substitutes of motorbikes
IV) Structure of motorbike market in Vietnam
V) Potential suppliers enter/leave the market
a) New suppliers enter the market
b) Major suppliers leave the market
VI)
VII) Price control on the market of motorcycle in Vietnam
a) Price ceiling
b) Price floor
c) Tariff
VIII) References
Introduction
Vietnam is the world’s fourth highest motorbike market, which has 38 million registered motorbikes, just after China, India and Indonesia. Masayuki Igarashi, general director of Honda Vietnam, reported that the market is facing challenges and may decrease in the near future because demand for motorbikes is declining. Therefore, motorbike manufacturers have started to decrease price in order to attract more customers. An article on TUOITRENEWS (2014) claims that the number of motorbikes sold in 2013 is just 2.8 million, reduce by 10 percent and 15 percent in 2012 and 2011 respectively (Figure 1).
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