Mgt 190 - Pootle Stores Business Plan

Business Plan

Course No.: MGT 190

Course Name: Business Plan

Title of the Assignment: Option A. Expanding a one-store operation to a two-store operation

Date: 17 April , 2012

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Business Plan

Contents

 Page

1. Introduction of Business Plan on Pootle Stores

1.1   Introduction of the Venture                                                            3

1.2   Introduction of Current Business                                        3

1.3   Business Aspiration                                      4-5

2  Organization Structure

   2.1   Owner                                                                                                                         6

   2.2   Management Team and Employees                                                        6

   2.3   Company Legal Structure                                                                                6

   2.4   Contractors                                                                                                                6

3  Financial Aspect

   3.1   Operating Cost of New Store Opening                                                7

   3.2   Investment Requests on Launching a Venture                                7

   3.3   Anticipate Revenue                                                                                   8-9

1. Marketing Strategy

4.1   PEST Analysis on the Business Environment                                          10

4.2   SWOT Analysis of Pootle Store                                                                        11

4.3   Marketing Strategy Based on 4Ps                                                         12-13

5  Operation                                                                                                    14

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