Mg220: Case Study- Eye of the Jewel

MG220 ASSIGNMENT 4 – Case Study- Eye of the Jewel

Faculty of Business

Charles Sturt University

Prepared By

Daniel Di Santo

Student Number 11553512

5th June 2015

Table of Contents

Introduction        

Online Marketplaces        

B2B – Business s to Consumer        

B2B – Business to Business        

Website and Portals        

Creating a Website        

Portals        

Payment Mechanism and Security        

Advantages of online payment        

Barriers of Electronic Payment        

Security        

Social Commerce        

Legal Considerations        

Registration        

Requirements for Consumer Law        

Terms of Trade        

Security and Privacy Concerns        

Spam        

Next Steps        

Conclusion        

References        

Introduction

The purpose of this report is to analyse the emerging trends in online businesses and the various options available for new entrants such as Eye of the Jewel. E-commerce refers to directing business transactions over the Internet, which contains exchange of information of value in the form of products and services as well as payments, using web-based technologies (Gomolski, 2001). This report will provide an insight about what kind of businesses are available online and how Eye of the Jewel can penetrate an online market to achieve success.

With the growing trends of social media and Internet marketing, most companies now realise that the Internet is the ideal communication medium for interacting with a wide variety of stakeholders (Wentz, 2002) . The Internet has an wide range of technologies that can provide a strong marketing strategy (Wentz, 2002), this report will help Eye of the Jewel identify new techniques to break down the targeted audience, to reach potential new customers and stakeholders, and to measure the efficiency of implemented strategies.

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