Marketing Plan Karl Storz
Autor: michelle03 • September 23, 2016 • Research Paper • 4,145 Words (17 Pages) • 756 Views
MARKETING
INDIVIDUAL ASSIGNMENT
Attention: | Mr Laurence Beder |
Student Number: | 070609M |
Student: | Shanil Narayan |
Due Date: | 27 February 2016 |
Course Code: | BUSA 7374 |
MBA PT: | 2015/18 (June Intake) |
Page Count: | Approx. 10 pages |
I certify that the content of this assignment is my own original work and that all sources have been accurately reported and acknowledged and that this document has not previously been submitted in its entirety or in part at any educational establishment. I understand that should any part of this assignment be found to have been plagiarised (as defined in the course pack) it will not be marked. |
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Contents |
Glossary
Introduction: Karl Storz Endoscopy
Karl Storz Endoscopy South Africa
SWOT Analysis
Ansoff Analysis
Current Strategies
Recommendations
Article Investigation and Review (5 PAGES)
Article selection methodology
Summary of Article
Evolution of Mobile Marketing/Analysis
Lessons Learned
Conclusion
References
Plagiarism Declaration
Glossary
Acronym | Term | Definition |
Legislation which aims to rectify the past to provide previously disadvantaged communities with an opportunity to enter the business market. | ||
Question 1
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Introduction: Karl Storz Endoscopy
Karl Storz Endoscopy (KSE) is a privately held, family owned medical device company that was founded in 1945, by Karl Storz. With a key focus on endoscopic equipment for medical practitioners (human and veterinary) and industrial application. Since establishment, KSE has been involved in pioneering major breakthroughs in the endoscopic equipment range. KSE has research and manufacturing facilities in Europe and the United States. The company manufactures and distributes through a network of subsidiaries and distribution agents in Europe, Americas, Africa and Asia Pacific with the headquarters located in Tuttlingen, Germany. After Karl Storz passing in 1996, at the age of 85 the management of the company was handed over to his daughter, Sybill Storz who currently maintains control of the company (Karl Storz Endoscopy, n.d.).
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