Mahindra and Mahindra Limited Case Study

Introduction

Company Profile:

Mahindra and Mahindra Limited is part of the US $7.1 billion Mahindra Group, one of India's leading business houses. It was set up in 1945 as Mahindra & Mohammed. Later, the name was changed from ‘Mahindra & Mohammed' to ‘Mahindra & Mahindra' in 1948.

From food to defence, Mahindra & Mahindra (M&M) keeps its businesses diverse. Sectors include Automotive, After-Market (pre-owned vehicles and spare parts), and Farm Equipment (FES). Its Automotive unit makes jeeps and SUVs, as well as commercial vehicles (with Navistar), three-wheeler utilitarian delivery and flatbed vehicles, and scooters and motorcycles. Mahindra Defence Systems (MDS) produces armoured vehicles and sea mines, while Mahindra Agribusiness exports fruits to Europe and Asia. M&M makes aircraft and related components, and is active in IT and financial services, steel processing, and infrastructure.

Core Purpose:

Indians are second to none in the world. The founders of our nation and of our company passionately believed this. We will prove them right by believing in ourselves and by making ourselves and by making Mahindra & Mahindra Ltd. known worldwide for the quality, durability and reliability of its products and services.

QUALITY ASSUARANCE

What is Quality?

Quality is defined as the characteristics of a product/service that bears on its ability to satisfy the specified and implied needs. Quality may also be defined as fitness for use. So, in changing scenarios where everything is becoming customer oriented, quality also focuses on satisfaction of the end user than mere conformance to drawing and following specified procedures.

Roles of Quality Assurance Function:

Quality Assurance Function is a representative of an organization urge to acquire customer satisfaction but, satisfaction of customer or fitness for use is not the sole responsibility of the Quality Assurance Function. Rather it should be organization's integrated effort to strive towards customers' satisfaction. Quality Assurance has to keep track of correct procedures which convert the material to finished products meeting customer demand.

Difference between QA and QC:

Quality Control is a section which ends at preaching quality to others. It relies on conformance to specified part drawing and laid down procedures.

It lacks the attitude to co-ordinate between all the concerned functions in an organization in order to minimize defects or customer dissatisfaction.

Quality Assurance

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