Jovita Carranza Case

The Branson’s most important point of his high leadership is using his right approach to treat his staff or his followers. He had said that “If you’re good with people…and you really care, genuinely care about people then I’m sure we could find a job for you at Virgin. The companies that look after their people are the companies that do really well. I’m sure we’d like a few other attributes, but that would be the most important one.” he Treats his employees as the best team partner is the important fact to the success of Virgin Empires. In his mind, he putting his staff at the first position, and then, the customers at the second position, and shareholders at the third position. So We can find that, he has the high quality of leadership. During his high quality, his staffers treat him like the friend-leader. Maybe, it is the important way of Branson’s leadership process for leading his Virgin Empires.

He uses an Innovative approach in his business. He has few board meeting. He has no regular business corporate office. He also does not know how to use computer. Moreover, Branson employs the brainstorm staff in order to collect more ideas. He is interests in encouraging his staffs’ ideas and trust his follower. His high qualities make his staffs trust him too. He crossed the Atlantic Ocean by boat and by hot air balloon, and he has the idea of space tourism.That reflect he owns the challenging quality.His main goal was how to lead his follower to achieve their dreams and overcomes the hardships in their works. He is not interesting in his gains. He has strong sense of encouragement, cooperation, team work, optimistic, leadership. During his personal approach in his business, he got the high honor.

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