Iphone 4s Macro-Environment

Macro environmental

Demographic

Economic - Economical growth world wide is in a big recession which need careful manipulation.

- Potentiality of the market is decreasing but it is higher than any others in the Telecom sector.

Natural -

Technological - Level of technology in the world is increasing.

Internet level of awareness & usage for individuals & industrial aspect are increasing worldwide

Fixed phone lines capacity and development attempts.

New technologies in the cell phones are increasing.

Future plans for technological linkage between cities, universities, colleges, hospitals and other institutes are increasing and can be connected to cell phones

Level of usage of the E- Technology (online bidding, billing, complaints, blogging etc) are high and trendy.

Political - Taxation is something that governments put and Apple should be study this as country by country case to anticipate profitability, and pricing strategy.

- Importing laws in the world with GATT are in favor of trading.

Countries are very variable in stability of, so we should study each country case by case

Cultural - Population growth leading to expansion of the sector needs for cell phones.

People depend more an more on mobile communication everywhere.

There is educational growth in the world. Culture's perception of the technological devices is positiveworldwide.

Literacy & illiteracy level is not affecting using cell phones butaffecting high technological cell phones, this fact needs to beconsidered.Acceptance of imported products in some countries are less if there is local provider

There are different social views that may affect product should beconsidered (e.g.: Boycotting American products in the Islamicworld)

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