Micro and Macro Environment of Sony

MICRO AND MACRO ENVIRONMENT OF SONY

Micro Environment

1. Suppliers

Sony has a good relationship with its suppliers, so it gives Sony an advantage in getting good quality and reliable material.

2. Marketing Intermediaries

There are firm to help companies sell their products to consumers. Sony has any retailers, distribution centers and marketing agency to help them reach to customers.

3. Competitors

Companies must provide customer value and satisfaction than its competitors. Sony as a multinational organization has many competitors in different area of expertise. Some competitors are new yet some are selling Sony's own, but they are never to work with Sony's money and marketing skills of value.

4. Internal Public

Public is any group that has the actual or potential benefit or impact on an organization's ability to achieve its goal. Financial, government, media, citizen, internal and local is as public interest to Sony.

5. The Company

The combination of all the company internally group as financial, research, management, development etc. As a company, Sony has been very well-trained technical staff, financial advisors and managers from within the research team to maintain a strong multimedia giant Sony.

Macro Environment

1. Demographic Environment

Demography is the study population in terms of scale, density, location, age, gender, race, occupation, etc. As Sony that has different products for different ages need to maintain close attention to population environment. Therefore, when launch a new product have to target in the right age group, or the right

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