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Macro Environment Analysis - Pets Shop in Hong Kong

Autor:   •  September 10, 2012  •  Case Study  •  612 Words (3 Pages)  •  3,233 Views

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Macro Environment Analysis - Pets Shop in Hong Kong

Political Factors

Opportunity

Pet is our friend. They are loyalty to the people never wavered. So people will buy the pets to look after them. And they will take the pet to go to pet shop cut hair and take a shower every week. The pet shop can provide order pets food whenever it is convenient to customer.

Now The Hong Kong Government has a law to monitor the Pet Shop. Every pets need to have a microchip. The microchip can check the pets where come from, and check the vaccinated against rabies. Make sure the pet is safety.

Threat

AFCD has been in effective regulation of Hong Kong pet shops, there have been reported that in the Ministry of Copies of the pet store, animal lack of proper care, illness, and subjected to in human treatment.

In this connection, the Government intends to legislate to strengthen the regulation of pet shops selling dogs, demanding that all dogs in pet shops for sale must list the source, and even proposed legislative ban on pet shops selling dogs to combat pet shops sell from unknown or ill dog, smuggling dog in the Mainland, or unlicensed breeding farm dog to protect the interests of consumers.

After the implementation of new cases would be prejudicial to be interests of private breeders, and affect the supply pet shops and pet shops the main source of income.

Opportunity (Distribution of consumer income)

Nowadays, almost Hong Kong people have the stable and high salary income, they can afford the additional consumption. Pet is one of popular in Hong Kong recently, even Mainland. Moreover the pet food and pet's related products are very diversification, for example the pet commodity, apparel and toy. Many consumers are willing to buy these productions for their loved pet.

Threat (Labour cost)

The

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