Gift Basket Business Plan
Autor: Injamul Shad • November 5, 2016 • Business Plan • 3,500 Words (14 Pages) • 868 Views
[pic 2][pic 3]
[pic 4][pic 5]
Table of Contents[pic 6][pic 7]
Topics | Page No | ||||
1 | Executive Summary | 03 | |||
1.1 | Introduction | 03 | |||
1.2 | Mission | 03 | |||
1.3 | Objectives | 03 | |||
2 | The Business Description | 03-04 | |||
2.1 | The Market | 03 | |||
1.2 | The Business | 04 | |||
3 | The Product | 04-06 | |||
3.1 | Products | 04 | |||
3.2 | The Benefits | 06 | |||
4 | Business Environment and Market Analysis | 06-08 | |||
4.1 | Industry Background | 06 | |||
4.2 | Competitive Analysis | 06 | |||
4.3 | Market Analysis | 07 | |||
4.4 | Market Segmentation | 07 | |||
4.5 | Target Market Segment Strategy | 08 | |||
5 | Sales And Marketing Plan | 08-09 | |||
5.1 | Marketing Strategy | 08 | |||
5.2 | Sales Strategy | 09 | |||
5.3 | Sales Forecast | 09 | |||
6 | Operations Plan | 10 | |||
6.1 | Production | 10 | |||
6.2 | Raw Materials | 10 | |||
6.3 | Labor | 10 | |||
7 | Management Summary | 10-11 | |||
8 | Financial, Risk Management And Loan Proposal | 11-12 | |||
8.1 | Financial Plan | 11 | |||
8.2 | Risk Management Plan | 11 | |||
8.3 | Loan Proposal Plan | 12 | |||
9 | Conclusion | 12 | |||
10 | Appendix | 12 |
Executive Summary
- Introduction
Gift Basket is a premier gift for the people. We are concentrating on making various kinds of gift baskets with high-quality items. We will offer different types of items in our basket. In addition to having several baskets, we will also offer the option of a custom basket allowing the customer to choose the items themselves. At first, we will sell ours baskets to individuals. We also sell our gift baskets in a corporate level. In corporate level they use our basket for AGM or giving gift to their delicate.
- Mission
our mission is to create the finest gift baskets. The business will be based on some retails products which are currently available in the market. This will be a home-based business. We supply our products door to door and some other ways. Our Gift Basket will contain good quality Chocolates, Stationary items, jewelry items, cards, candles, cosmetics items, Mugs, flowers etc. We also offer a custom basket which allows customers to pick items from a list and we will assemble the basket with its custom products.
1.3 Objectives
The objectives of our business include:
- To create a home-based company and the primary goal is to exceed customer's expectations.
- To serve customer a better gift basket with quality products.
- To develop a sustainable home business, surviving off its own cash flow.
- To help people to choose right gifts for their dear ones.
- Open our own brand shop in Dhaka city.
- To sell our products in a corporate level for AGM or any other events.
The Business Description
- The Market
The selling of gift baskets is very "seasonal." More than half of the gift basket purchasing occurs during a wide variety of holidays and public occasions. Our competitive advantage will be based on two factors, low overhead which allows reasonable prices and customer will get some good and well known products together in a bundle or basket. Our sales strategy will be targeted at obtaining customers through word-of-mouth referrals. Customers will be able to place an order over the phone or via the Facebook fan page or via direct e-mail to us.
...