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Executive Summery - Customer Relationship Management (crm)

Autor:   •  September 10, 2011  •  Research Paper  •  2,651 Words (11 Pages)  •  1,914 Views

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Executive Summery

Today business world is very fast expanding and competitive. It is very important for a company to have an efficient and experienced marketing body who will ensure a stable growth of the customer relationship management (CRM) in even most crucial time and superior customer value and satisfaction. Customer satisfaction is critical to a company's success. In today's competitive environment, dissatisfied customers become someone else's customers. CRM helps provide a seamless customer interaction process that ensures your customers get the level of service they expect.

Customer relationship managers must make major decisions many levels and tools. It depends on the nature of customer. We have tried to focus on the marketing that are following by the customer relationship marketing body of (corporate line) Grameen phone limited. Customer relationship manager (CRM) as a customer-focused business strategy targeted at increasing revenue and profitability by way of a differentiated customer and partner experience.

Effective customer relationship (CR) on Grameen phone strategies can assist you with:

• Generating market demand, selling and servicing your customers more efficiently

• Understanding your customers and adding value at all touch points

• Building long-term customer loyalty

• Establishing a solid foundation to connect your business ecosystem

We have shown the customer relationship levels and tools based on Grameen phone's new service business solution. Then lastly we form the gathered data we have presented.

Objective of the study

Our report has been devoted to the practice of marketing relationship based on corporate service (business solution) of grameen phone limited. The aim is to learn about the real practice of marketing relationship which created a big opportunity to us as a student of business administration. We also to connect textual learning with real customer relationship management.


We have used primary and Secondary both methodology.


• Observation


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