Customer Relationship Management

The American Red Cross is a nongovernmental, nonprofit organization that is led by volunteers, whose purpose is to prevent and relieve human suffering. The American Red Cross is part of the International Red Cross organization and is the largest supplier of blood in the United States. Its assistance in providing relief to victims of natural and man-made disasters and helping people prevent, prepare for and respond to emergencies has helped the American Red Cross create a brand name that has led to many successes, but has led to some difficulties as well. In order to achieve a better understanding of the organization, its environment, and its future plan of action we first examine the organization by using SWOT analysis. Then we look at a financial aspect of the American Red Cross. Next, we will look at some symptoms of the organization to determine a core problem and after the main problem is identified, we will list several recommendations for the organization.

The American Red Cross’s primary focus is to help those in need during a time of crises. The organization adds value because it has a great influence and provides services that many people depend on in times of hardship due to disasters. It has a reputation of having helped victims in over 63,000 natural and man-made disasters. The American Red Cross has a competitive advantage because it is a trusted organization and it has loyal supporters, but in 2000 the American Red Cross received a lot of criticism for decisions it made and for how it handled its money, which led the public to question the motives of the American Red Cross.

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