Events Case
Autor: adambenjamin • March 10, 2012 • Study Guide • 258 Words (2 Pages) • 1,309 Views
Getz, D, 1997, Event Management and Event Tourism: New York: Cognizant Communication
Mintzberg, H. (1994). The Rise and Fall of Strategic Planning. New York, NY: The Free Press.
Ramanujam et al. (1986)
Process of what made up strategic planning
six characteristics of strategic planning
the use of planning techniques, attention to internal facets, attention to external facets, functional coverage, resources provided for planning, and resistance to planning.
Ramanujam and Venkatraman (1987)
Ramanujam, V., Venkatraman, N. (1987), "Planning system characteristics and planning effectiveness", Strategic Management Journal, Vol. 8 pp.453-68.
Pearce, J.A., II, E.B. Freeman, and R.B. Robinson. "The Tenuous Link Between Formal Strategic Planning and Financial Performance." Academy of Management Review 12 (1987): 658-675.
One of the commonly cited reasons for strategic planning is to enhance organizational performance (Hahn and Powers, 1999
Typically, the process is organization-wide, or focused on a major function such as a division, department or other major function.
strategic planning activities is that it includes
Strategic Analysis--- SWOT
Setting Strategic Direction--- Mission statements brief written descriptions of the purpose of the organization
Action
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