Bangladesh Ready-Made Garments Sector - International Marketing

Contents

Abstract        2

Introduction:        3

Industry Analysis of RMG in Bangladesh:        4

Markets of Bangladesh RMG:        4

PEST Analysis:        5

Political Environment in Bangladesh:        5

Economic Analysis:        6

Social Analysis:        7

Technological Analysis:        8

Porter’s Five Forces Analysis for Bangladesh RMG:        8

Competitive Rivalry between Existing Players        8

Bargaining Power of Suppliers        9

Bargaining Power of Customers        10

Threat of New Entrants        11

Threat of Substitutes        12

SWOT analysis of RMG Bangladesh:        12

Strengths:        13

Weaknesses        13

Opportunities        14

Threats:        15

RMG contribution in Bangladesh economy        15

RMG Bangladesh in international Marketing        16

Export of RMG Bangladesh        17

Opportunity analysis for RMG in Bangladesh        18

Major competitive advantage of RMG Bangladesh        19

Market entry        21

Target Market        21

Marketing Mix        22

Recommendation for New Entrants:        23

Future forecast RMG Bangladesh:        24

Conclusion:        24

References        25

Abstract

Bangladesh Ready-made Garments sector has been experiencing vast profitability since 2005. It plays very important role in Bangladesh’s economic growth. It is creating jobs and increasing the unemployment rate in the country. It has great potential of growth in international market. Currently, it has one of the largest contributions in Bangladesh’s export income. Foreign investors and buyer are very much interested in Bangladesh RMG. It has some competitive advantages against its main rivals China and India. It has low labor cost that leads to low production cost. As a result, it can offer products in low cost to its buyers. Bangladesh government has also create supportive policies for RMG. Bangladesh has good reputations in the global market and has good relationship with its suppliers and customers. Despite of some uncertainties and negative impact of external environment its competitive advantages are supporting it to compete successfully with its rivals in international market. So, to enter in a new market with RMG of Bangladesh will be profitable due to the supportive international and national policies that Bangladesh RMG is enjoying and in addition they have competitive advantages to survive and protect rivals in international market.

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