Assignment Instruction

Assignment Title

 Conduct a situation analysis in a retail organization

Course Name

 Retail Management

Course Number

 MKT 306

Credit Hours

3

Instructor

Assignment Value

 15 marks

Assignment Due Date

 4 January 2017

Procedure for or where to submit work (including file name format for TurnItIn where applicable)

• Submit the assignment to the instructor through the college e-mail id b.ramesh@cuca.ae on or before the due date.
• Submit a printed copy in class on or before the due date.
• College policy requires instructors to process all written assignments through Turnltln.
• One mark is deducted for each calendar day of late submission.

Expected Return Date

 11 January 2017

Description of

Assignment Task

Prepare an individual report using MLA format for any retail organization.

Conduct a situation analysis of any retail  chain (Supermarket,Hypermarket,Department store etc.) in UAE  taking into consideration the following factors:

1. Market factors

2. Competitive factors,

3. Environmental factors and

4. Analysis of strengths and weaknesses 

Course Learning Outcomes Assessed:

2. Distinguish between different locations and their advantages and      

    disadvantages for firms and customers.

3. Organize and control the merchandising process.

4. Analyze customer buying behavior and design a retail  market      

    strategy.

5. Create and implement promotional programs to develop brand      

    images and build customer loyalty.

Word or Page Limit

As required

Presentation Format

(e.g. MS Word document)

Present the topic as a professionally prepared report using the MLA format

Resources and Support Available

Primary resources: Sample group targeted based on the research design and problem definition. Secondary resources: college library, internet, newspaper, magazines and textbooks.