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Breadtalk Group

Autor:   •  November 25, 2011  •  Essay  •  354 Words (2 Pages)  •  1,801 Views

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Dr. George Quek, Chairman of BreadTalk Group, proudly leads the company. He has had 30 years of experience in the food and beverage sector, and is supported by the senior management, with which majority has broad experience in the food and beverage or retail industries (Competitive Strengths 2009) .

BreadTalk has a new headquarter at Paya Lebar iPark to be utilized for training, logistics and central kitchen activities (BreadTalk holds groundbreaking ceremony for its S$64.08 million headquarters 2011) . It serves to improve its productivity as well as its workforce, such that future employees would be well-trained before being dispatched to the outlets to be brand ambassadors.

Strong Finance BreadTalk Group has announced a third-quarter net profit of $3.67 million, up 31% from the same quarter in 2010, and a nine-month net profit of $7.66 million, up 30.2%. Its bakery sector alone boasts a 160.5% increase in operating profit to $2.4 million for the third quarter, promoted by larger shares from its stores in Singapore and China.

Good Market Share

On the other hand, Q3 earnings per share (EPS) experienced a spike from one cent per share in the same quarter last year to 1.31 cents (Victoria Ho 2011) and to date, it has issued a total of 280,656,000 shares (Stock Fundamentals 2011) .

Unique Concept

BreadTalk creates fresh products that relate to modern living and up-to-date happenings and festivities, such as Christmas, Chinese New Year, and even the World Cup to entice consumers, drawing a clear distinction between itself and its competitors.

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