Defining Concept of Design Thinking

Defining concept of design thinking

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Introduction

In this paper, design thinking can be described as the crucial disciple that utilizes the designer's sensibility and methods to couple with the fundamentals of technologically feasible and what a viable business strategy can change to a customer value or /and market opportunity (Martin, 2009, p10). This definition has a greater weight since it focuses or it narrows its grasp within the role of the design thinking in business. Nevertheless, scholars like (Lockwood, 2010, p4) reassessed this definition and modified it to so that it can cover a wider scope in the general society. Thus, their definition was that design thinking is a discipline or method that is used by designer’s sensibility so that they can understand the society’s problems how they are dealing with them.

Through this perception, design thinking is modified simple solutions that can be applied to more complex problems. From the business perception of these matters, it views it as a method that can be used to discover some of the unmet needs in the society and tries to match the people need. Through a through scrutinizing of this opportunity they are converted to be innovations that are market oriented, and to create opportunities (Dunne, 2006, p518). In a unique way, these scholars state that design thinking is like a machine that converts different needs into demands. Thus, in this light, these researchers make the assumption of the economic motivation of this concept.

This theory deduces that design thinking is an excellent approach to solving most of the problem through utilization of the emerging technologies. In particular, it is a significant application of principles for the greater good. That is to say, design thinking tries to improve the world we are living/designers are living in. This is achieved through breaking down of the problem to its roots and then building up a more concrete result after elimination of the unnecessary problems. The remaining challenges are then transformed into a more aesthetic product.
My Definition of Design Thinking

In this context, my definition of design thinking is defined simply as the methodology that is utilized by different designers so as they can solve complex problems, and also find an optimal/desirable solution to the customers. Thus, it can be seen as a way in which logical imaginations are used to explored possibilities of what could be. Thus, the design thinking is solution and action oriented and not problem oriented.

Literature of Design Thinking and Key Influencers

The design is a tool or work that is aimed at bringing something new and desired into existence. Therefore, it is a proactive approach that tackles problematic situations using design (Pahl, 2013, p70). Thus, these scholars state that the design thinking is a compound of routine that are adopted so as to solve complex dynamic situations. There are a number of characteristic that are used in distinguishing design thinking. The first characteristic is of finding simplicity in complexity cases. The second essential aspect is that of improving the quality of experience which is achieved through innovations. This is has been substantially achieved in the recent years through the adoption of the new ever growing technology (Brown, 2009, p14). The next very crucial essential or step is the creation of an elegant solution to the problem at hand. Lastly but not least, is the implementation process that entails the serving of the customer’s needs.

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