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Last update: May 15, 2016
  • Purdy's Chocolate Mother's Day Marketing Campaign - Case Study

    Purdy's Chocolate Mother's Day Marketing Campaign - Case Study

    Purduy’s Chocolates Case Study Consumer Behavior – BMKT 364 Yasaman Nourani image1.png ________________ Introduction Market demand for the chocolate-related products has been rising in the recent years. 52 percent of Americans says chocolate is their favorite flavor. (Schwarcz, 2010) Chocolate contains minerals and antioxidants that can help reduce the risk of cancer and heart disease. (Biomed, 2011) Both of these factors are in favor of this feels-good food market. The US National Confectionary Association (NCA)

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    Essay Length: 1,072 Words / 5 Pages
    Submitted: May 14, 2016 Autor: Arian Hosseinzadeh
  • Ikea Case Study and Marketing Strategies

    Ikea Case Study and Marketing Strategies

    IKEA Case Study and Marketing Strategies in Singapore Table of Contents 1.0 Executive Summary 2.0 Ikea Company Profile 3.0 Ikea’s current segmentation bases and target markets 3.1 Geographic Segmentation and IKEA Target Markets 3.2 Demographic Segmentation and IKEA Target Markets 3.3 Psychographic Segmentation and IKEA Target Markets 3.4 Behavioral Segmentation and IKEA Target Markets 3.5 IKEA’s Positioning Strategy 4.0 Customer Value Provided by IKEA 4.1 Best Product Value Provided by IKEA 4.2 Best Service Value

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    Essay Length: 4,318 Words / 18 Pages
    Submitted: May 19, 2016 Autor: Fee Louvel
  • Business Golf Islington Golf Club Case Study Marketing

    Business Golf Islington Golf Club Case Study Marketing

    Definition of Success In order to succeed in sustaining the operation of a private golf course to the satisfaction of current and prospective members, Islington Golf and Country Club must address the following. Critical Issues * How to define the mission and long term strategy of the club so that consensus of the members is gained. * How to improve the financial stability of the club so that Islington can remain competitive. * How to

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    Essay Length: 1,957 Words / 8 Pages
    Submitted: May 27, 2016 Autor: trevor4evr
  • Marketing Generational Case Study

    Marketing Generational Case Study

    Case 3: Generational Marketing and Social Media CASE ASSIGNMENT & CASE SUBMISSION FORMS: Student Name: _______________________________ Part 1: Generational Characteristics. [50 points] The table below has space for 10 demographic and psychographic characteristics that can be used by marketers distinguish among these 3 generations. Eight characteristics have been identified; you must identify 2 others. Complete the information for each characteristic & generation; make sure to provide source of data in the table (if appropriate). CHARACTERISTIC

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    Essay Length: 2,321 Words / 10 Pages
    Submitted: November 13, 2016 Autor: neesy
  • Toyota Case Study

    Toyota Case Study

    Part II a) Advertising Objectives Toyota, as mentioned above, already developed and operated for a long period of time and there is already a mature market in supporting it. Brand loyalty had also been stably established and sustained and the market is highly familiarized with it very much. However, for this ever-changing automobile, market competition is becoming much more severe than before. Therefore, Toyota, the highly-developed automobile giant, is suggested to undertake a brand new

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    Essay Length: 302 Words / 2 Pages
    Submitted: December 1, 2016 Autor: keithmok
  • Marketing Global Case Study

    Marketing Global Case Study

    Good evening, my name is Yoshi and today I will be discussing case study 16.1 “Volkswagon aims for the top” (Next slide). To begin today’s presentation, I will introduce the case with a brief overview which identifies the critical facts and relevant information of the case. In this, I will address Volkswagen’s company background, their strategic elements of competitive advantage, the implications of past global expansions and, finally, their product strategy and their effects on

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    Essay Length: 2,339 Words / 10 Pages
    Submitted: May 26, 2017 Autor: yoshiQ
  • Bus312 Allstate Case Study (marketing)

    Bus312 Allstate Case Study (marketing)

    Bus. 312. Allstate: Bringing Mayhem to the auto insurance advertising wars. Due April 4, 2017 Team 5. Garrett O’Connor, Tiffany Winters, Westin Millard, Jeff Kim, Julian Garcia. Through their clever “Mayhem” advertising campaign, Allstate has put a contemporary, attention-grabbing twist on the company’s long standing slogan, “You’re in good hands with Allstate”, helping to position the brand as a superior alternative to price-oriented competitors. Mayhem doesn’t just describe the Allstate campaign, it characterizes the entire

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    Essay Length: 1,394 Words / 6 Pages
    Submitted: June 16, 2017 Autor: Kenneth Chandler
  • Marketing Management- Dogfight over Europe Case Study

    Marketing Management- Dogfight over Europe Case Study

    DOGFIGHT OVER EUROPE: RYANAIR (A) Ryanair is a newly established airline with one year of experience under its belt of flying passengers between Waterford and Gatwick airport. The founders of Ryanair are the two brothers, Cathal and Declan Ryan, who feel the 14-seat turboprop that flies on this route has established itself well. They now wish to commence service between Dublin and London, and have announced the same. However, this is reputedly one of the

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    Essay Length: 1,607 Words / 7 Pages
    Submitted: July 23, 2017 Autor: sree29m
  • Toyota Case Study

    Toyota Case Study

    Toyota Case Akhilesh Mokharia PGP17159 Decision Argument: Toyota was the largest automaker in the world because of the reputation of quality. It’s built on company’s philosophy of quality first. But because of few events of unintended acceleration, company’s reputation was going down. So the decision to be made was rather the Toyota Camry should be recalled back or not. In initial phase Toyota denied any manufacturing defect in the car. According to them, the floor

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    Essay Length: 869 Words / 4 Pages
    Submitted: August 16, 2017 Autor: akhilesh mokharia
  • Marketing 741 - Mountain Dew Case Study

    Marketing 741 - Mountain Dew Case Study

    Alternative Selection: Which two advertisements should Mountain Dew select? Kenan-Flagler Business School NAME Marketing 741 SECTION Executive Summary I recommend that Mountain Dew selects the Cheetah and Bohemian Rhapsody ads as the two scored the highest on the 4 criteria. Case Analysis Developing Criteria for Communications Assessment The first dimension of criteria on which we should judge the advertisements is the appeal to target audiences. Mountain Dew wants to appeal to a younger audience, particularly

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    Essay Length: 1,276 Words / 6 Pages
    Submitted: September 24, 2017 Autor: Gregory Bantista
  • Toyota Motors Case Study

    Toyota Motors Case Study

    1. What cultural factors led to the problems Toyota faced with its accelerator pedal? New Management: When new management was implemented, Toyota suffered when this resulted in lack of alignment of Toyota’s current values. The new management system of nonfamily members focused primarily on the financial benefits of Toyota’s new products and completely ignored the “The Toyota Way” that brought the company success to begin with. Their primary goal was to increase market share and

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    Essay Length: 302 Words / 2 Pages
    Submitted: May 21, 2018 Autor: Rehane Gharahgozly
  • Mgm Market Strategy Case Study Analysis

    Mgm Market Strategy Case Study Analysis

    Market Strategy Group 5 Q1.) Do you think treating each property (MGM, Grand, Bellagio, Treasure Island, etc. as an independent profit center is the right approach to manage the MGM mirage group? Why? Ans)Yes, treating each property as an independent profit center is the right approach to the MGM Mirage group. The amount of Data collected at MGM is huge, MGM strongly relies on analytics, operations and marketing to get a deeper understanding of their

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    Essay Length: 977 Words / 4 Pages
    Submitted: August 28, 2018 Autor: Sourav_king
  • Cisco Market Strategy Case Study

    Cisco Market Strategy Case Study

    Over time, Cisco has developed and altered its strategy to suit the changing environments. Initially cisco has a strategy to develop the technology inhouse and be the first in the market. They aimed to grow market share by direct sales and customer focus. Due to the rapid changes in technology in the 1990’s, Cisco’s management realized the importance of keeping ahead of the curve. They soon realized that they lacked the resources to build the

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    Essay Length: 387 Words / 2 Pages
    Submitted: April 9, 2019 Autor: jazzyj111
  • Mk 5113 Cases in Marketing Management & Strategy - Shoes for Moos: Case Study

    Mk 5113 Cases in Marketing Management & Strategy - Shoes for Moos: Case Study

    Group Velocity 27thJanuary 2019 Shoes for Moos: Case Study 1 https://lh6.googleusercontent.com/01rAaEwmXGLJVKGCAN1DYimPWVauOp3-xxVMm2rgrUNNH4iHr_5Lf797c_tRA6MGdi2DCukGkhPceGFHwnVHqsYsbDLtYEFej5Twk0JSyAp73eIyA6KcE83xaAaTGMI04Dt6oNYg MK5113: Cases in Marketing Management & Strategy Submitted to: MacDara Hosty Word Count - 1200 Submitted by: Vikash Kumar Singh 18234890 Tarundeep Singh 18234200 Sohini Mitra 18232530 Hita Prem 18231194 27 January 2019 PROBLEM STATEMENT Jim Wells found out that cows had foot infections due to which the milk production was affected. He then went on to create ‘Shoes for Moos’ which was a

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    Essay Length: 1,320 Words / 6 Pages
    Submitted: April 22, 2019 Autor: Tarundeep Singh
  • Case Study World Co's Supply Chain Management

    Case Study World Co's Supply Chain Management

    ASSIGNMENT 1 1. Compare Worldco's supply chain practices to those of most apparel manufacturers? Apparel in japan was more of based upon uncertain demand and short lifecycles.The major difference s between apparel retailing in the US and Japan was that of product variety and cost of real estate.Apparel retailing in japan mainly focused on keeping the gross margins high,inventory turns flexible(Small batch lots/required based) and quickly responding to market signals.The Gross margins in Us on

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    Essay Length: 740 Words / 3 Pages
    Submitted: February 28, 2011 Autor: jon
  • Apple Inc Case Study

    Apple Inc Case Study

    Apple Computer Inc. an american computer technology company ignited the personal computer industry in the 1976 with its invention of "Apple I" which at the time was the first personal computer, this kicked off a new era for future computer companies to come. Apple Computer Inc. leads todays industry with its sleek modern design which targets mainly the newer generation with its revolutionized iPhone 4‘s, iMac's and many other unique products that captured the heart

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    Essay Length: 330 Words / 2 Pages
    Submitted: February 28, 2011 Autor: simba
  • Case Study: Intel Corporation: Branding an Ingredient Executive Summary

    Case Study: Intel Corporation: Branding an Ingredient Executive Summary

    Case Study: Intel Corporation: Branding an Ingredient Executive Summary Chapter One- Background Information Intel Corporation started in 1968 by the creation of Robert Noyce and Gordon Moore, and Andy Groove joined the corporation near the very start. The beginning of the firm's focus was to make semiconductor computer memory. In the early 1970's, the company already experienced serious competition. From the beginning of the company, Intel realized the importance of partnering with computer companies. The

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    Essay Length: 1,338 Words / 6 Pages
    Submitted: February 28, 2011 Autor: moto
  • America online Case Study

    America online Case Study

    Week 4 Additional Case Study: America Online, Inc. Question 1: Prior to 1995, why was America Online (AOL) so successful in the commercial online industry relative to its competitiors CompuServe and Prodigy? Answer: America Online was more successful due to the pricing rate structure. The rate structure that AOL offers is relatively easier to understand and anticipate. It offers cheaper standard pricing. America Online charged the customers a monthly fee of $9.95 for access to

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    Essay Length: 609 Words / 3 Pages
    Submitted: March 8, 2011 Autor: rita
  • United Beverage Case Study

    United Beverage Case Study

    United Beverage's first product, Gangbuster Interactive Beverages was succeed in the beverage market and reached wide brand recognition. These years, Gangbuster's sales seems stable. The month profit was almost the same for every month. Paul Diaz came up one innovative idea to expend United Beverage's market and development. After team discussion, they had three opinions to develop the product in the future. One is invest in Gangbuster, maintain the stable sales. Another is develop a

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    Essay Length: 290 Words / 2 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Ramsey Stockwell Case Study

    Ramsey Stockwell Case Study

    Ramsey Stockwell 1. What are the major issues in this case? The major issues that surround the Ramsey Stockwell case start with the practices of the upper level management. Ramsey Stockwell, the vice president of production, is where some of the issues originate from. Since he is the person who is in control of the product that comes and goes from the company, it is his role to inform other members of management what is

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    Essay Length: 1,196 Words / 5 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Colgate Palmolive Marketing Case

    Colgate Palmolive Marketing Case

    This recommends that the new super-premium Precision toothbrush be launched as a niche product on February 10, 1993. Implementation will take place within 120 days of approval. A niche launch strategy will result in a 17.3% increase in firm-wide profitability by the second year (See pro forma income statement and accompanying assumptions in Exhibits 1). In 1991, Colgate-Palmolive (CP) was number one in the US toothbrush market. However, CP is not represented in the most

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    Essay Length: 638 Words / 3 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Lukoil Case Study

    Lukoil Case Study

    LUKOIL CASE STUDY: THEORIES AND INSTITUTIONS- TRADE AND INVESTMENT 1. What theories of trade help to explain Russia's position as an oil exporter? • Natural & Acquired Advantage: 15 more reserves than Saudi Arabia • Similarity Theory: Trade mostly with neighboring countries, former members of Soviet Union. • Porter Diamond Theory: National competitive advantage, with favorable demand, factor conditions, related & supporting industries and strategy. • Interventionist, merchantilism, PLC theories do not apply. 2. How

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    Essay Length: 275 Words / 2 Pages
    Submitted: March 8, 2011 Autor: viki
  • Deutsche Allegemeinversicherung (dav) Case Study

    Deutsche Allegemeinversicherung (dav) Case Study

    Case Abstract Deutsche Allegemeinversicherung (DAV) was a global leader in the insurance industry, writing nearly DM 48 billion in premiums in 1996 in over 32 countries. Its strengths were the breadth of its products which included health, property, and life insurance in addition to its disability income protection. Managers in other firms throughout the industry attributed DAV's success to two key factors: sound, traditional insurance management; and outstanding customer service. Its exceptional group of risks

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    Essay Length: 3,389 Words / 14 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Cost of Capital - West Coast Semiconductor Case Study

    Cost of Capital - West Coast Semiconductor Case Study

    Cost of Capital – Case 4A West Coast Semiconductor Case Study 1. a. Critique WCS' current method of estimating its before-tax cost of debt. Currently WCS determines its before-tax cost of debt by using the coupon rate on the most recent long term bond. This historical rate is not a good estimate for the before-tax cost of debt. The WACC is used primarily to make investment decisions, so the cost of new capital will be

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    Essay Length: 1,977 Words / 8 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Hewitt Packard - Ceo Fired Case Study

    Hewitt Packard - Ceo Fired Case Study

    After Hewlett-Packard fired CEO Carly Fiorina, new CEO Mark Hurd found himself in charge of a struggling, dysfunctional corporation. The strategic vision Fiorina had been using to guide the company—"digital, virtual, mobile, personal"—was vague, and no one knew if it was being executed or not. A confusing matrix structure blurred accountability lines and slowed decision making, and the company reward system was so complex that no one knew how performance affected their bonuses. Talented executives

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    Essay Length: 512 Words / 3 Pages
    Submitted: March 8, 2011 Autor: antoni

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