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Last update: May 15, 2016
  • Purdy's Chocolate Mother's Day Marketing Campaign - Case Study

    Purdy's Chocolate Mother's Day Marketing Campaign - Case Study

    Purduy’s Chocolates Case Study Consumer Behavior – BMKT 364 Yasaman Nourani image1.png ________________ Introduction Market demand for the chocolate-related products has been rising in the recent years. 52 percent of Americans says chocolate is their ...

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    Essay Length: 1,072 Words / 5 Pages
    Submitted: May 14, 2016 Autor: Arian Hosseinzadeh
  • Ikea Case Study and Marketing Strategies

    Ikea Case Study and Marketing Strategies

    IKEA Case Study and Marketing Strategies in Singapore Table of Contents 1.0 Executive Summary 2.0 Ikea Company Profile 3.0 Ikea’s current segmentation bases and target markets 3.1 Geographic Segmentation and IKEA Target Markets 3.2 Demographic ...

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    Essay Length: 4,318 Words / 18 Pages
    Submitted: May 19, 2016 Autor: Fee Louvel
  • Business Golf Islington Golf Club Case Study Marketing

    Business Golf Islington Golf Club Case Study Marketing

    Definition of Success In order to succeed in sustaining the operation of a private golf course to the satisfaction of current and prospective members, Islington Golf and Country Club must address the following. Critical Issues * How to define the mission ...

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    Essay Length: 1,957 Words / 8 Pages
    Submitted: May 27, 2016 Autor: trevor4evr
  • Marketing Generational Case Study

    Marketing Generational Case Study

    Case 3: Generational Marketing and Social Media CASE ASSIGNMENT & CASE SUBMISSION FORMS: Student Name: _______________________________ Part 1: Generational Characteristics. [50 points] The table below has space for 10 demographic and psychographic ...

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    Essay Length: 2,321 Words / 10 Pages
    Submitted: November 13, 2016 Autor: neesy
  • Toyota Case Study

    Toyota Case Study

    Part II a) Advertising Objectives Toyota, as mentioned above, already developed and operated for a long period of time and there is already a mature market in supporting it. Brand loyalty had also been stably established and sustained and the market is ...

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    Essay Length: 302 Words / 2 Pages
    Submitted: December 1, 2016 Autor: keithmok
  • Marketing Global Case Study

    Marketing Global Case Study

    Good evening, my name is Yoshi and today I will be discussing case study 16.1 “Volkswagon aims for the top” (Next slide). To begin today’s presentation, I will introduce the case with a brief overview which identifies the critical facts and relevant ...

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    Essay Length: 2,339 Words / 10 Pages
    Submitted: May 26, 2017 Autor: yoshiQ
  • Bus312 Allstate Case Study (marketing)

    Bus312 Allstate Case Study (marketing)

    Bus. 312. Allstate: Bringing Mayhem to the auto insurance advertising wars. Due April 4, 2017 Team 5. Garrett O’Connor, Tiffany Winters, Westin Millard, Jeff Kim, Julian Garcia. Through their clever “Mayhem” advertising campaign, Allstate has put a ...

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    Essay Length: 1,394 Words / 6 Pages
    Submitted: June 16, 2017 Autor: Kenneth Chandler
  • Marketing Management- Dogfight over Europe Case Study

    Marketing Management- Dogfight over Europe Case Study

    DOGFIGHT OVER EUROPE: RYANAIR (A) Ryanair is a newly established airline with one year of experience under its belt of flying passengers between Waterford and Gatwick airport. The founders of Ryanair are the two brothers, Cathal and Declan Ryan, who feel ...

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    Essay Length: 1,607 Words / 7 Pages
    Submitted: July 23, 2017 Autor: sree29m
  • Toyota Case Study

    Toyota Case Study

    Toyota Case Akhilesh Mokharia PGP17159 Decision Argument: Toyota was the largest automaker in the world because of the reputation of quality. It’s built on company’s philosophy of quality first. But because of few events of unintended acceleration, ...

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    Essay Length: 869 Words / 4 Pages
    Submitted: August 16, 2017 Autor: akhilesh mokharia
  • Marketing 741 - Mountain Dew Case Study

    Marketing 741 - Mountain Dew Case Study

    ... ? Kenan-Flagler Business School NAME Marketing 741 SECTION Executive Summary I recommend that Mountain Dew selects the Cheetah and Bohemian Rhapsody ads as the two scored the highest on the 4 criteria. Case Analysis Developing Criteria for Communications ...

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    Essay Length: 1,276 Words / 6 Pages
    Submitted: September 24, 2017 Autor: Gregory Bantista
  • Toyota Motors Case Study

    Toyota Motors Case Study

    1. What cultural factors led to the problems Toyota faced with its accelerator pedal? New Management: When new management was implemented, Toyota suffered when this resulted in lack of alignment of Toyota’s current values. The new management system of ...

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    Essay Length: 302 Words / 2 Pages
    Submitted: May 21, 2018 Autor: Rehane Gharahgozly
  • Mgm Market Strategy Case Study Analysis

    Mgm Market Strategy Case Study Analysis

    Market Strategy Group 5 Q1.) Do you think treating each property (MGM, Grand, Bellagio, Treasure Island, etc. as an independent profit center is the right approach to manage the MGM mirage group? Why? Ans)Yes, treating each property as an independent ...

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    Essay Length: 977 Words / 4 Pages
    Submitted: August 28, 2018 Autor: Sourav_king
  • Cisco Market Strategy Case Study

    Cisco Market Strategy Case Study

    ... be the first in the market. They aimed to grow market share by direct sales and ...

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    Essay Length: 387 Words / 2 Pages
    Submitted: April 9, 2019 Autor: jazzyj111
  • Mk 5113 Cases in Marketing Management & Strategy - Shoes for Moos: Case Study

    Mk 5113 Cases in Marketing Management & Strategy - Shoes for Moos: Case Study

    Group Velocity 27thJanuary 2019 Shoes for Moos: Case Study 1 https://lh6.googleusercontent.com/01rAaEwmXGLJVKGCAN1DYimPWVauOp3-xxVMm2rgrUNNH4iHr_5Lf797c_tRA6MGdi2DCukGkhPceGFHwnVHqsYsbDLtYEFej5Twk0JSyAp73eIyA6KcE83xaAaTGMI04Dt6oNYg MK5113: Cases in ...

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    Essay Length: 1,320 Words / 6 Pages
    Submitted: April 22, 2019 Autor: Tarundeep Singh
  • Case Study World Co's Supply Chain Management

    Case Study World Co's Supply Chain Management

    ... based) and quickly responding to market signals.The Gross margins in ...

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    Essay Length: 740 Words / 3 Pages
    Submitted: February 28, 2011 Autor: jon
  • Apple Inc Case Study

    Apple Inc Case Study

    Apple Computer Inc. an american computer technology company ignited the personal computer industry in the 1976 with its invention of "Apple I" which at the time was the first personal computer, this kicked off a new era for future computer ...

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    Essay Length: 330 Words / 2 Pages
    Submitted: February 28, 2011 Autor: simba
  • Case Study: Intel Corporation: Branding an Ingredient Executive Summary

    Case Study: Intel Corporation: Branding an Ingredient Executive Summary

    Case Study: Intel Corporation: Branding an Ingredient ...

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    Essay Length: 1,338 Words / 6 Pages
    Submitted: February 28, 2011 Autor: moto
  • America online Case Study

    America online Case Study

    Week 4 Additional Case Study: America Online, Inc. Question 1: Prior ...

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    Essay Length: 609 Words / 3 Pages
    Submitted: March 8, 2011 Autor: rita
  • United Beverage Case Study

    United Beverage Case Study

    United Beverage's first product, Gangbuster Interactive Beverages was succeed in the beverage market and reached wide brand recognition. These years, Gangbuster's sales seems stable. The month profit was almost the same for every month. Paul ...

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    Essay Length: 290 Words / 2 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Ramsey Stockwell Case Study

    Ramsey Stockwell Case Study

    ... the major issues in this case? The major issues that surround the Ramsey Stockwell case start with the practices of ...

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    Essay Length: 1,196 Words / 5 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Colgate Palmolive Marketing Case

    Colgate Palmolive Marketing Case

    ... one in the US toothbrush market. However, CP is not represented ...

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    Essay Length: 638 Words / 3 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Lukoil Case Study

    Lukoil Case Study

    LUKOIL CASE STUDY: THEORIES AND INSTITUTIONS- TRADE AND ...

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    Essay Length: 275 Words / 2 Pages
    Submitted: March 8, 2011 Autor: viki
  • Deutsche Allegemeinversicherung (dav) Case Study

    Deutsche Allegemeinversicherung (dav) Case Study

    Case Abstract Deutsche Allegemeinversicherung (DAV) was a ...

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    Essay Length: 3,389 Words / 14 Pages
    Submitted: March 8, 2011 Autor: antoni
  • Cost of Capital - West Coast Semiconductor Case Study

    Cost of Capital - West Coast Semiconductor Case Study

    Cost of Capital – Case 4A West Coast Semiconductor Case Study 1. a. Critique WCS' current method ...

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    Essay Length: 1,977 Words / 8 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Hewitt Packard - Ceo Fired Case Study

    Hewitt Packard - Ceo Fired Case Study

    After Hewlett-Packard fired CEO Carly Fiorina, new CEO Mark Hurd found himself in charge of a struggling, dysfunctional corporation. The strategic vision Fiorina had been using to guide the company—"digital, virtual, mobile, personal"—was vague, ...

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    Essay Length: 512 Words / 3 Pages
    Submitted: March 8, 2011 Autor: antoni

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