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  • Xl Marketing Strategy - Telecommunication Industry in Indonesia

    Xl Marketing Strategy - Telecommunication Industry in Indonesia

    Telecommunication industry in Indonesia can be considered as the toughest competitive market. The companies must spent big investment for assets to support broader network coverage, operation and marketing. However, we are talking about huge market here. It is said that Indonesia is the third largest wireless market in Asia after China and India. Think about the number of population of Indonesia, about 250 million. By the end of 2010, it was estimated about 235 million

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    Essay Length: 1,726 Words / 7 Pages
    Submitted: September 29, 2011 Autor: viki
  • Supply Chain Strategy of Subway

    Supply Chain Strategy of Subway

    Executive Summary Supply chain management is very important for organization getting successful in its industry. The following essay has chosen Subway Company as an example and analysis the fast food industry supply chain structure and Subway's new "green" strategy in its supply chain management. This report used academic sources to research Subway's sustainable development and indicates what aspects should Subway improved in the future. Company Profile Subway is the international famous brands in the world

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    Essay Length: 1,592 Words / 7 Pages
    Submitted: October 2, 2011 Autor: moto
  • Strategy in Emerging Economies (indonesian)

    Strategy in Emerging Economies (indonesian)

    Negara ekonomi berkembang adalah Negara-negara dengan pendapatan per kapita yang masih rendah, tetapi memiliki tingkat pertumbuhan ekonomi yang tinggi, dan situasi politik yang relatif kurang stabil. Negara-negara ini dibagi menjadi 2 grup: • Negara-negara berkembang di Asia, Amerika Latin, Afrika, dan Timur Tengah. • Negara-negara ekonomi transisi pecahan dari Uni Soviet, dan Cina. Untuk tetap berkembang, perusahaan (baik publik maupun privat) harus menerapkan strategi2 khusus menghadapi ketidakstabilan kondisi politik sekaligus perkembangan ekonomi yang cepat. Jurnal

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    Essay Length: 367 Words / 2 Pages
    Submitted: October 4, 2011 Autor: montana
  • What Do You Mean by Business Strategy?

    What Do You Mean by Business Strategy?

    “Demonstrate the steps involved in Forming, Implementing, Reviewing, & Developing A Business Strategy For an Organisation With Particular reference To its Significance For the Stakeholders.” Table of Contents 1. Introduction of Business Strategy 4 2. Principals of Business Strategy 5 3. SWOT Analysis 6 4. Significance of Stakeholders 7 5. Case Study of Virgin Atlantic Airline 8 6. SWOT Analysis of Virgin Atlantic 8 7. Financial Plan of Virgin Atlantic 10 8. Conclusion 11 9.

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    Essay Length: 261 Words / 2 Pages
    Submitted: October 7, 2011 Autor: raj1736
  • Strategies for Corporate Anti Virus Symantecnya in Meet Consumer Demand (indonesian)

    Strategies for Corporate Anti Virus Symantecnya in Meet Consumer Demand (indonesian)

    Permintaan konsumen yang meningkat terhadap layanan anti virus, membuat Vincent Weafer menggunakan strategi yang inovatif untuk perusahaan Anti Virus Symantecnya dalam memenuhi permintaan konsumen. Strategi itu adalah dengan melakukan pembagian kelompok yang disebut Virus Hunters dan tersebar diseluruh dunia. Vincent Weafer memanfaatkan perbedaan waktu antara satu negara dengan negara lain, agar dia bisa memaksimalkan jam kerja perusahaannya sehingga pelayanan terhadap konsumen produknya dapat terpenuhi. Cara ini ditempuh dengan memindah mindahkan suatu pekerjaan dari satu tim

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    Essay Length: 410 Words / 2 Pages
    Submitted: October 11, 2011 Autor: Kirana_1010
  • Contrast Toshiba’s Business Strategy in Notebook Computers and the Operation Strategy in the Plant

    Contrast Toshiba’s Business Strategy in Notebook Computers and the Operation Strategy in the Plant

    Contrast Toshiba’s business strategy in notebook computers and the operation strategy in the plant. Toshiba’s business strategy- 1. Technologically superior products 2. Aggressive pricing Their operations strategy has many positives which complement their business strategy. The most salient ones are as follows- 1. Toshiba has superior display technology (TFT), hard disks, optical drives, Lithium Ion batteries etc and highly capable R&D facilities in their factory premises. 2. Toshiba has a sophisticated communication network which helps

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    Essay Length: 295 Words / 2 Pages
    Submitted: October 14, 2011 Autor: xxx143virus
  • Marketing Strategy

    Marketing Strategy

    I’m writing about this fifteen year old Christopher Boone who is trying to investigate for a murder of neighbor’s dog then he realizes that it’s been killed by his father. His father also lied him about his mother’s death. Christopher leaves the house and his father to go see and find his mother. I will be writing about only one character which is Christopher Boone. As an autistic child he faces different problems and he

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    Essay Length: 260 Words / 2 Pages
    Submitted: October 18, 2011 Autor: mohsennikdel
  • Tesco Case

    Tesco Case

    Tesco was founded by Jack Cohen since he first opened a market stall in the East end of London in 1919. It was named from the initials of TE Stockwell, a partner in the firm of tea suppliers and Co from Jack’s surname. In 1929, the first Tesco store was open in Burnt Oak, Edgware, London. Since then it has revolutionised the way people do shopping in usual grocery stores. From a simple grocery store,

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    Essay Length: 277 Words / 2 Pages
    Submitted: October 19, 2011 Autor: strevence
  • International Expansion Strategies in the Automobile Industry

    International Expansion Strategies in the Automobile Industry

    International expansion strategies in the automobile industry A firm evolves its international entry strategy from exporting to more expensive types, including wholly owned subsidiaries (Dess, Eisner and Lumpkin, 2008, P.252). Exporting Many automobile manufacturing firms begin their international expansion as exporters then later switch to another strategy for serving a foreign market. In August 1957, two Toyota Crown sample cars arrived at Los Angeles, becoming the first Japanese passenger cars ever exported to the United

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    Essay Length: 815 Words / 4 Pages
    Submitted: October 27, 2011 Autor: liuben
  • 3m Strategies and Swot

    3m Strategies and Swot

    Focus on production efficiencies/ lean production through innovation to produce at lower cost that competition Outsource manufacturing where external efficiencies are available Enhance innovation + R&D as a core business strategy Adopt M&A strategies to enter new markets in the emerging economies Acquisitions in key operating areas Emerging markets with a growing manufacturing base and consumer spending. Continued global expansion Rising healthcare spending in the US Security concerns with weaker economy in the US could

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    Essay Length: 686 Words / 3 Pages
    Submitted: October 29, 2011 Autor: ardash
  • A Strategy Serving Global Production Networks

    A Strategy Serving Global Production Networks

    ABSTRACT Container shipping lines are well aware of the growing importance of global production networks. While continuing to focus on improving the fundamentals, many shipping lines have developed a keen interest in other segments of the logistics and transportation market to offer integrated and worldwide services to global production networks. This paper aims to assess the overall level of freight integration in thirty-four shipping lines, and provides an insight into the extent to which freight

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    Essay Length: 2,112 Words / 9 Pages
    Submitted: October 31, 2011 Autor: manwithbass
  • Market Driven Strategy

    Market Driven Strategy

    MARKET DRIVEN STRATEGY Consumers  demand of superior value form goods and services External influences  increased Market- driven strategies  business strategy decisions should start with understanding of the market, consumers and competitors Enhancement in consumer value  superior shareholder value Logic of market-driven strategy  Market and consumers that form the market should be the starting point in business strategy formulation Provides companywide perspective  better integration of activities and process that impact

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    Essay Length: 851 Words / 4 Pages
    Submitted: November 1, 2011 Autor: crayo
  • Marketing Strategy of Dove in India

    Marketing Strategy of Dove in India

    Dove is a personal care brand owned by Unilever. Dove is the HUL soap brand for the ‘Affluent’ or the premium segment. Dove was globally launched in 1957. This brand came to India in 1995. Internationally this brand has a cult status and is a major player in the global premium soap market. In India, the brand did not have the success of its global counterpart. One reason was the small "Premium" market and another

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    Essay Length: 313 Words / 2 Pages
    Submitted: November 2, 2011 Autor: rhlmukherjee
  • McDonald's Strategy

    McDonald's Strategy

    McDonald's Strategy McDonald's marketing strategy is concerned with the internal resources, external environment and its basic competencies along with its share holders. McDonald's strategy to develop its global workforce is designed to be aligned with and support the execution of its over- arching strategic business goal, which is "to become everyone's favorite place and way to eat". McDonald's current strategy is to further promote the image of healthy food that can be found at "New

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    Essay Length: 575 Words / 3 Pages
    Submitted: November 2, 2011 Autor: hask678
  • What Are the Chief Elements of Apple's Overall Competitive Strategy? How Well Do the Pieces Fit Together? Is the Strategy Evolving?

    What Are the Chief Elements of Apple's Overall Competitive Strategy? How Well Do the Pieces Fit Together? Is the Strategy Evolving?

    Assignment Questions 1. What are the chief elements of Apple's overall competitive strategy? How well do the pieces fit together? Is the strategy evolving? The chief elements that we found when analyzing apple case study was performance, position in the market and innovation. 1. Performance apple needs the performance of the company to be good as there is no place for under performance in this industry as there is a lot of competition and they

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    Essay Length: 339 Words / 2 Pages
    Submitted: November 2, 2011 Autor: antoni
  • Culture of Tesco

    Culture of Tesco

    Edgar Schein, one of the most prominent theorists of organisational culture, gave the following definition: The culture of a group can be defined as: "A pattern of shared basic assumptions that the group learned as it solved its problems of external adaptation and internal integration, that has worked well enough to be considered valid and therefore, to be taught to new members as the correct way to perceive, think, and feel in relation to those

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    Essay Length: 1,108 Words / 5 Pages
    Submitted: November 2, 2011 Autor: andrey
  • Advertising Is an Important Strategy

    Advertising Is an Important Strategy

    Assignment 1 Advertising is an important strategy and has a major influence on everyday life. Advertisers are not only using advertising to attract adults attention, but also using this method to children. In order to achieve this purpose of advertising, three main advertising techniques are used to create effective advertisements. 'Cartoon characters' are one popular technique used by advertisers. The term 'Cartoon characters' refers to advertisements which useing lovely animal animation and heroes of animation

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    Essay Length: 303 Words / 2 Pages
    Submitted: November 5, 2011 Autor: baobao88120
  • Brazil's Import Substitution Strategy

    Brazil's Import Substitution Strategy

    This case focuses on Brazil's development strategy since World War II and on the change of the economic model following the debt crisis of the 1980s. At the time of the case Brazilian officials are deciding whether regional integration or globalization offer the best route to economic prosperity and development. This case illustrates the challenges that developing countries face in defining trade policy. It also introduces the role of regional trade blocks as an alternative

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    Essay Length: 303 Words / 2 Pages
    Submitted: November 6, 2011 Autor: viki
  • Strategy to Combat Transnational Organized Crime

    Strategy to Combat Transnational Organized Crime

    Strategy to Combat Transnational Organized Crime First off, this documentary was painful to watch. It was like the part from the Charlie brown cartoons when the adults spoke to the kids, "Wham wham wham wham blah blah." At first, I couldn't understand what the message or point was. But after a while I realized that these aging old men were talking about organized crime through out the entire world. They were speaking about a group

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    Essay Length: 347 Words / 2 Pages
    Submitted: November 6, 2011 Autor: peter
  • Article Gadgets Make Way for Home Products in Retail, We Can See the Dick Smith Has Successfully When Converted Their Marketing Strategy to Clients in the Electronics Industry

    Article Gadgets Make Way for Home Products in Retail, We Can See the Dick Smith Has Successfully When Converted Their Marketing Strategy to Clients in the Electronics Industry

    Follow an article Gadgets make way for home products in Retail, we can see the Dick Smith has successfully when converted their marketing strategy to clients in the electronics industry When Dick Smith first appeared, it was a hobby shop with electronics offer, but they soon realised their marketing strategies were not suitable with the customer's taste purchase any more at that time. So, they spent two years to transform from origination into a consumer

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    Essay Length: 324 Words / 2 Pages
    Submitted: November 6, 2011 Autor: viki
  • Tata Motors’ Long-Term Strategy

    Tata Motors’ Long-Term Strategy

    1. Back ground. Tata Motors’ long-term strategy included consolidating its position in the domestic Indian market and expanding its international footprint by leveraging on in-house capabilities and products and also through acquisitions and strategic collaborations. Tata wanted to strength their lineup of the products from low-end to high-end customers to compete their competitors. On June 02, 2008, Tata Motors completed the acquisition of the Jaguar and Land Rover (JLR) from Ford Motor Company (Ford) for

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    Essay Length: 360 Words / 2 Pages
    Submitted: November 7, 2011 Autor: kyamamura2012
  • Shangri-La Asia Limited Business Strategy

    Shangri-La Asia Limited Business Strategy

    Introduction Shangri-La Asia Limited Based in Hong Kong, Shangri-La Asia is an investment holding company The group primarily operates in Asia. Listed company in Hong Kong. stock code: 00069 secondary listing on the Singapore Exchange Securities Trading Limited (stock code Shang Asia 2kHK$) and with American Depositary Receipt traded as SHALY. Net profit was $255.5 million in the financial year 2009 Three main segments of business: Hotel ownership and operation Hotel management and related services,

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    Essay Length: 726 Words / 3 Pages
    Submitted: November 8, 2011 Autor: andrey
  • Eli Lilly Case - Memo - Rethinking the Joint Venture Strategy

    Eli Lilly Case - Memo - Rethinking the Joint Venture Strategy

    Eli Lilly Memo To: Dr. Charles Dhanaraj From: Vinh Thai Date: 9 November 2011 Subject: Rethinking the Joint Venture Strategy Issues: In 1980s, many pharmaceuticals companies had entered Indian market, but Eli Lilly did not have a presence in India. In 1992, Eli Lilly’s decision to enter Indian market was right strategy. At that time, there were 800 million people in India, so Lilly could expand the potential opportunities and got profits. In addition, foreign

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    Essay Length: 259 Words / 2 Pages
    Submitted: November 8, 2011 Autor: vidthai
  • Tesco Marketing Mix

    Tesco Marketing Mix

    Tesco is a public limited company originally founded in 1919, with its first store inauguration in 1929 in Middlesex, United Kingdom. It resides in the retailing industry as a global grocery and general merchandising business. Through a series of strategic mergers and takeovers, Tesco has diversified both geographically and into areas such as the retailing of books, clothing, electronics, furniture, petrol and software; financial services; telecoms and internet services; DVD rental; and music downloads. It

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    Essay Length: 1,806 Words / 8 Pages
    Submitted: November 9, 2011 Autor: viki
  • Article Review: Marketing Growth Strategies

    Article Review: Marketing Growth Strategies

    In researching for this paper, I found many articles demonstrating the four particular growth strategies mentioned in the book, Marketing Management. The majority of the articles that I selected demonstrate successful strategies with limited negative outcomes. During this exercise, I have gathered many new and exciting ideas that I plan to use in my personal business plan for my garage door business. The next few paragraphs will demonstrate how actual businesses have used market penetration

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    Essay Length: 1,155 Words / 5 Pages
    Submitted: November 10, 2011 Autor: rita

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