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Last update: February 15, 2015
  • Marketing Bultex

    Marketing Bultex

    Management de projet événementiel Identifiez les cibles : directes et indirectes Vous proposez un événement et son déroulé Lors de cet événement Bultex souhaite capter comme le dit sa campagne : « La marque de matelas Bultex est devenue partenaire officiel du Marathon de Paris dont la 34e édition se disputera dimanche 11 avril. Un accord de trois ans a été signé avec Amaury Sport Organisation, propriétaire de l'épreuve. » http://www.strategies.fr/actualites/marques/136355W/bultex-revient-dans-le-sponsoring-sportif-avec-le-marathon-de-paris.html Bultex se présente comme

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    Essay Length: 683 Words / 3 Pages
    Submitted: April 17, 2015 Autor: guyroux58
  • Marketing Mix Case

    Marketing Mix Case

    Over the past few decades, a considerable number of studies have been made on marketing mix. The term of marketing mix was created by Neil Borden in 1964. It is a list of the important elements or ingredients that make up marketing programme; it is also a list of the forces that bear on the marketing operation of a firm and to which the marketing manager must adjust in his search for a mix or

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    Essay Length: 2,312 Words / 10 Pages
    Submitted: April 17, 2015 Autor: YINGJUI
  • Pepsico. Segmentation and Target Market Paper

    Pepsico. Segmentation and Target Market Paper

    Leonore Regis MKG 571 Segmentation and Target Market Paper PepsiCo ________________ Pepsi-Cola was created in the 1890's by pharmacist Caleb Brandham. In 1965, Frito-Lay and Pepsi-Cola merged to become PepsiCo. PepsiCo has 19,000 employees and reports sales of $510 million. Over the years, PepsiCo has merged with Tropicana, Quaker Oats, and bought Kentucky Fried Chicken and Taco Bell. PepsiCo now offers a variety of drink choices under a variety of labels: Soft drinks under Pepsi

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    Essay Length: 1,425 Words / 6 Pages
    Submitted: April 17, 2015 Autor: camdenregis
  • Segmentation and Target Marketing

    Segmentation and Target Marketing

    RUNNING HEAD: Segmentation and Target Marketing Segmentation and Target Marketing April 12, 2015 MKT/571 ________________ Segmentation and Target Marketing Marketing management is a major part of determining the success of any company. In the practices of marketing there is management, segmentation, target marketing and positioning each of these hold a certain amount of importance. Market segmentation identifies several groups or segments based on profiles. While target marketing deals with the selection of segments and the

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    Essay Length: 1,086 Words / 5 Pages
    Submitted: April 17, 2015 Autor: Kimmikakes
  • International and Global Marketing

    International and Global Marketing

    INTERNATIONAL AND GLOBAL MARKETING International and Global Marketing Name Institution ________________ International and Global Marketing The world is becoming more competitive and concurrently global; therefore the need for corporations to venture into the global marketplace so as to grow business and increase profits (Ronkainen and Menezes, 1996). Most corporations considering or going to the realm of global market lack a monitoring mechanism to determine failure or success. Globalization has quickly developed into a system of

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    Essay Length: 1,810 Words / 8 Pages
    Submitted: April 22, 2015 Autor: ssanjosee
  • Modern Techniques for Marketing Bank Products: Innovative Suggestion for Ncc Bank Ltd

    Modern Techniques for Marketing Bank Products: Innovative Suggestion for Ncc Bank Ltd

    Chapter One Introduction 1.1 Background of the Study An Internship in a real life business organization is required as an obligatory part for the students after completion of academic courses in order to complete the Bachelor of Business Administration Program successfully. Internship is a requirement to complete the BBA Program. IN the four year I just learnt about theoretical knowledge. In internship that is based on practical work and we can get the chance to

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    Essay Length: 14,457 Words / 58 Pages
    Submitted: April 25, 2015 Autor: Tanveer Rafiz Ahmed
  • Marketing Concept

    Marketing Concept

    Introduction Marketing is a strategy for allocating time and money (resources) to obtain profit for supplying product and service. In other words, marketing is the process which firm use to identify, anticipate and satisfy customer needs in order to manage profitability from strong customer relationships (Kotler and Armstrong, 2012). Customer’s satisfaction can be responded by product offering; for example goods, services, experiences, events, persons, places, properties, organizations, ideas and information by which these products are

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    Essay Length: 1,456 Words / 6 Pages
    Submitted: April 25, 2015 Autor: Fern Kultarapanupong
  • Strategic Marketing Planning

    Strategic Marketing Planning

    SMKTP INDIVIDUAL PART UC3F1407KMGT INDIVIDUAL PART BM046-3-3-SMKTP STRATEGIC MARKETING PLANNING UC3F1407KMGT Name : CHONG WIN SHEN Student ID : TP026529 Lecturer Name : MR. GOBINTHAN A/L MANICKAM Submission Date: 20/10/2014 Table of Contents 1.0 Marketing Mix/ Marketing Tactics 1.1 Customer Communications (Integrated Marketing Communication) 1.2 Pricing Policy 1.3 Distribution Strategy 1.4 Initial Launch Promotional Activities 2.0 Timelines 2.1 Checklist of Key Tasks 2.2 Implementation Schedule and Deadlines 3.0 Marketing Budget Allocation 3.1 Cost Analysis and

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    Essay Length: 2,137 Words / 9 Pages
    Submitted: April 25, 2015 Autor: 11111111
  • Goodwill Marketing Analysis

    Goodwill Marketing Analysis

    I have personally not heard of Goodwill stores. But, being a college student, I do shop at thrift store locations once in a while. I think the biggest benefit for companies that promotes used clothes is that, it is cheap and that the concept of a thift store benefits the society. Mostly, I would go buy a pair of jeans, or normal everyday t-shirt than I can wear to work or college. Generally, for one

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    Essay Length: 995 Words / 4 Pages
    Submitted: April 25, 2015 Autor: a91p
  • Angelo King Marketing

    Angelo King Marketing

    Background 1. Case Background Angelo King founded a motor-hotel (motel) in 1970’s built on service, quality, world class facilities and state of the art housekeeping. In 1986, Angelo King retired and began his humanitarian works; this prompted the family to assess their business model as well. Upon his retirement, his son, Archie King, led the expansion of the business into various locales in Metro Manila and pioneered the transformation of Victoria’s Court with the help

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    Essay Length: 1,049 Words / 5 Pages
    Submitted: April 26, 2015 Autor: JBW22
  • Improvement of Marketing Development of Turkish Industry Products in Lithuania

    Improvement of Marketing Development of Turkish Industry Products in Lithuania

    Improvement of Marketing Development of Turkish Industry Products in Lithuania CONTENTS LIST OF ABBREVIATIONS LIST OF TABLES LIST OF FIGURES INTRODUCTION 1. LITERATURE REVIEW ON PRODUCT DEVELOPMENT AND MARKETING 1.1. Product development and marketing 1.2. Product development process from marketing perspective 1.2.1. Adaptation of existing products in local markets 1.2.2. Product development strategies and emerging markets 1.3. Product marketing and influence of loyalty programs in attracting customers 2. METHODOLOGY OF RESEARCH 2.1. Research methods selection

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    Essay Length: 10,121 Words / 41 Pages
    Submitted: April 28, 2015 Autor: Rayn Singh
  • Meredith: Thanks Good Marketing Information, Meredith Knows Women

    Meredith: Thanks Good Marketing Information, Meredith Knows Women

    Case Questions 1. Meredith’s marketing information system is its core capability. It is a massive database. Strength of the marketing information system is having produced the customer’s insights. This allows the company to understand the needs of the woman. This enables them to build relationships with their customers. On the other hand, a weakness of the marketing information system could be production problem. For example, you gather all the information about these women but

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    Essay Length: 341 Words / 2 Pages
    Submitted: April 30, 2015 Autor: Adija Brown
  • Market Basket: A Regional Chain with National Implications

    Market Basket: A Regional Chain with National Implications

    Market Basket: A Regional Chain with National Implications In the summer of 2014, Market Basket, a regional grocery store chain, found itself in the midst of a dramatic corporate battle that subsequently made its way down to the local neighborhoods and spread its scope to affect several economic factors, both regionally and nationally. What began as the seemingly end to a decades-long family feud, soon revealed the breadth of its implications. During the nine weeks

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    Essay Length: 1,689 Words / 7 Pages
    Submitted: May 2, 2015 Autor: Lvn Life
  • Differentiating Between Market Structures Case

    Differentiating Between Market Structures Case

    Differentiating Between Market Structures Differentiating Between Market Structures John Ryder ECO/365 7/21/2014 Jong Yi ________________ Differentiating Between Market Structures It is important to understand how supply and demand is affected by common resources, private and public goods, and monopolies in order to know the difference between market structures. Labor market equilibrium is established when directly affected by these structures. This type of market structure is shown by many different organizations, which labor supply and demand

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    Essay Length: 1,471 Words / 6 Pages
    Submitted: May 4, 2015 Autor: ryderj13
  • The European Market

    The European Market

    The European market has a certain number of features that give to AD good chances to achieve its pan-european expansion. External factors Context The European market is highly fragmented. No company holds a significant share; AD is #1 in Europe even if it is no present outside its home market; Main four European markets are quite similar (Germany, Italy, UK, France): expected growth should last during last nine years at a rate between 2 and

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    Essay Length: 1,296 Words / 6 Pages
    Submitted: May 4, 2015 Autor: bobbysixkillers
  • Marketing – Comunication Omo

    Marketing – Comunication Omo

    MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF ECONOMICS AND FINANCE C:\Users\phuong\AppData\Local\Microsoft\Windows\INetCache\IE\500WMZMB\MC900382574[1].jpg ESSAY TOPIC ❧✵❧ Marketing – comunication OMO ❄❄❄❄❄❄❄❄❄❄❄❄❄❄❄❄❄ PROFESSOR: Phạm Thùy Nguyên Thủy STUDENTS: Phạm Huy Hoàng Tống Thị Khánh Hoàng Hoàng Minh Hải Ngân Vũ Lê Tường Vy ________________ 1. History: After they had started running in 1995, the famous products of Unilever such as Omo, Sunsilk, Clear, Dove, Pond’s, Close-up, Cornetto, Paddle Pop, Lipton,Knorr,etc. And the traditional labels of VietNam are Viso

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    Essay Length: 1,219 Words / 5 Pages
    Submitted: May 5, 2015 Autor: Vy Vu
  • Marketing Plan Lantelecom

    Marketing Plan Lantelecom

    Executive Summary Lantelecom emerges to attend and service the growing technological telecommunications market in Ecuador. There is an extensive list of advantages to work in overseas markets: new technologies, new improvements, better processes to execute activities, and other categories that make an impressive list of affordable opportunities in a competitive business environment. Additionally, considering the alliances with North American companies/ corporations, there is an unlimited amount of potential and continuous growth in needed communities.

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    Essay Length: 5,391 Words / 22 Pages
    Submitted: May 9, 2015 Autor: yzlm99
  • Cyafi’s Closset Marketing Plan

    Cyafi’s Closset Marketing Plan

    Executive Summary CYAFI’S CLOSSET is unisex online boutique and a show room on the Spintex road close to the Place Spermarket which deals in clothing manly from the United States of America and customized clothing using the African prints. Currently there is the need to buy quality and yet affordable cloth that will last you a long time. Most of the clothing and shoes and accessories in the market are the inferior one imported from

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    Essay Length: 4,561 Words / 19 Pages
    Submitted: May 11, 2015 Autor: afri78
  • Marketing Mix Essay

    Marketing Mix Essay

    The first element of marketing mix is product, which can be differentiated into three levels, which are core, actual and augmented. It can also be classified into consumer product or industrial products. Marketer need to focus on the products design, quality and features to ensure that they deliver the correct value. Pricing is also another component in the marketing mix tools. Pricing can be influenced by internal factors such as marketing objective, or external factors

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    Essay Length: 294 Words / 2 Pages
    Submitted: May 11, 2015 Autor: bobby_000000b
  • Marketing

    Marketing

    Marketing is the activity, set of institution and process of creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society. Marketing in providing value must be balance for both customers and shareholders. Before creating value for customers, first a marketer needs to understand marketplace and customers’ needs and wants. Needs are states of felt deprivation and according to Abraham Maslow, there are 5 hierarchy of needs. In order of importance,

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    Essay Length: 1,321 Words / 6 Pages
    Submitted: May 11, 2015 Autor: bobby_000000b
  • What Happens in a Market When Information Is Imperfect?

    What Happens in a Market When Information Is Imperfect?

    Amrit Bath Management Studies (Finance) Economics of Management 149027427 Mn1014 What happens in a market when information is imperfect? Introduction Markets are normally considered to have perfect information; perfect information that results in perfect competition. This notion assumes that participants of the market know the opportunities that are present in the market, as well as their respective prices. In addition, it is assumed that these participants have access to full information concerning the goods, or

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    Essay Length: 2,431 Words / 10 Pages
    Submitted: May 12, 2015 Autor: amritbath
  • Marketing Plan Segmentation

    Marketing Plan Segmentation

    Abstract Starbucks’s provides the coffee industry with products through its specialty shops. The market is very competitive with their direct competition of Dunkin Donuts, and soft drinks among others. For Starbuck’s to remain successful, they need to continue to be creative. A clear marketing plan statement is an important part of ensuring that the organization understands where it’s headed. In addition, position statement provides the management team with a framework to carry out the statement.

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    Essay Length: 852 Words / 4 Pages
    Submitted: May 12, 2015 Autor: mtva1970
  • Market Growth

    Market Growth

    Market Growth When introducing a new product to the market, it is very important to analyze the potential growth. “To grow your business in any economy requires the right strategy in the right market at the right time” (Nagel, 2015, para. 1). There are several different strategies to choose from. It is best that the one selected is a strategy that best fits the organization. Team D will utilize the product development strategy to introduce

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    Essay Length: 491 Words / 2 Pages
    Submitted: May 12, 2015 Autor: miak1986
  • Marketing Principles Case

    Marketing Principles Case

    Cover page Subject: Marketing Principles Program/Intake: FTDipBA21 Name: Liu yuwei(CT0213500) Yang shaojiaying(CT0213954) Lu yucheng(CT0205824) Ruan genxian(CT0204131 ) Date: April 2nd, 2015 Company: Singapore Airline Singapore Introduction Singapore airline is one of the largest airline company in the world, Singapore Airlines has been founded in 1972, offering the high standards of services that customers have come to anticipate of us, and become the most popular airline company in the world. The purpose of this report is

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    Essay Length: 3,526 Words / 15 Pages
    Submitted: May 19, 2015 Autor: yuweiy liu
  • “many with New College Degree Find the Job Market Humbling

    “many with New College Degree Find the Job Market Humbling

    In the article “Many With New College Degree Find the Job Market Humbling,” Catherine Rampell (2011) states that employment rates as well as starting salaries have fallen for new college graduates. This fact makes it very hard for students to believe that it is still important to obtain a degree. In David Leonhardt’s “Is College Worth It? Clearly, New Data Say,” he discusses the fact that although a bachelor’s degree does not guarantee success, it

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    Essay Length: 849 Words / 4 Pages
    Submitted: May 19, 2015 Autor: Seikolee

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