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Last update: February 13, 2015
  • Social Marketing

    Social Marketing

    Social Marketing: The systematic use of influence technology to achieve behavioral change to increase social good, when the marketplace alone cannot achieve that change. Used to increase good behaviors or decrease bad ones. Social marketing for society as a whole as well as the benefit of the consumer. Behavior Change: stop a bad behavior / Reduce a bad or overindulged behavior (eat fewer calories, save 10% of your income) / increase a good or underindulged

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    Essay Length: 914 Words / 4 Pages
    Submitted: April 14, 2011 Autor: rita
  • Chapter 11: Social Networks, Auctions, and Portals

    Chapter 11: Social Networks, Auctions, and Portals

    Case Chapter Reference: Chapter 11: Social Networks, Auctions, and Portals Instructions/Tasks for all Cases: Read and understand the case. Read the specific chapter referenced above as Case Chapter Reference. Visit the Case-specific web-site(s) to learn more about the company. Additionally substantiate your knowledge with more on-line research (use independent sites that are reporting on the company: an independent site would be one that is not owned and operated by an entity with a vested interest

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    Essay Length: 341 Words / 2 Pages
    Submitted: July 5, 2011 Autor: okutamboti
  • Framing the Other as Evil - Deviance: Social Control and Conflict

    Framing the Other as Evil - Deviance: Social Control and Conflict

    ‘FRAMING THE OTHER AS EVIL’ DEVIANCE: SOCIAL CONTROL AND CONFLICT SAMANTHA ALAMPI Introduction Evil is the violation of the most basic moral or ethical standards prescribed by a society, philosophy, or religion. Different ethical systems have different standards, those using one ethical system might describe perceived outsiders (those who follow a different system) as evil. But what makes a person Evil? How is it that we can explain such pure acts of evil and justify

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    Essay Length: 2,480 Words / 10 Pages
    Submitted: July 11, 2011 Autor: salampi
  • Porter's Five-Forces Model in International Strategy

    Porter's Five-Forces Model in International Strategy

    Introduction There are several different techniques and models that decision makers use to enable their organizations to sustain a competitive advantage within their respective industries. One model that stands out and is still a major part of developing business strategies today is Michael Porter’s Five Forces Model. Since the emergence of Porter’s framework, it has proven to be a valuable tool in analyzing a firm’s industry structure in strategic processes. According to Porter, the competitive

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    Essay Length: 1,039 Words / 5 Pages
    Submitted: July 14, 2011 Autor: bigbeatz27
  • Corporate Social Responsibility Literature Review

    Corporate Social Responsibility Literature Review

    The concept of Corporate Social Management (CSR) is widely distributed with “numerous definitions” (Wright, Siegel & McWilliams, 2006). The concept of CSR is important and in the constantly changing and evolving world, as the consumer’s opinion and benefit is an ever increasingly major aspect to how a company is viewed and to the performance of a company. The effectiveness of devoting organisation resources to socially responsible corporate behaviour has to be investigated as managers could

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    Essay Length: 864 Words / 4 Pages
    Submitted: August 16, 2011 Autor: kurtsmith
  • Are Technologies or People the Primary Agents of Social Change?

    Are Technologies or People the Primary Agents of Social Change?

    ‘Science finds, industry applies, man conforms’ - - Chicago World’s fair Technological determinism is the theory or doctrine which states that a society’s cultural and social development and change is a direct result of its technology. It is the assumption that our lives a changed by the technologies we have created as a result of the continuously forward progression of science in our culture. (Wikipedia, 2008) It implies that everything which occurs within the society

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    Essay Length: 1,082 Words / 5 Pages
    Submitted: August 23, 2011 Autor: hikimicub
  • Social History of Ideas

    Social History of Ideas

    Table of Contents 1. Introduction 2. Article of Windshuttle: "White Settlement in Australia: Violent Conquest or Benign Colonisation" 2.1 Question 1 2.2 Question 2 2.3 Question 3 2.4 Main Question 3. Article of Grimshaw: "The Fabrication of a Benign Colonisation" 3.1 Question 1 3.2 Question 2 3.3 Question 3 3.4 Main Question 4. Statement of Peggy Patrick 4.1 Question 1 4.2 Main Question 5. Conclusion 1. Introduction Books Brannigan, M, C. (2001) Ethical Issues in

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    Essay Length: 798 Words / 4 Pages
    Submitted: September 4, 2011 Autor: viki
  • Corporate Social Responsibility

    Corporate Social Responsibility

    Business ethics which include the practice of honesty and integrity are considered as an essential part in everyday operations of the company. Since the company's business is to deal with fast moving consumer goods so it is the policy of the company to provide not only healthy products to its consumers but also ensures clear and coherent view of its products range in all its advertisement campaigns. Further, statement of ethics and Business practices is

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    Essay Length: 669 Words / 3 Pages
    Submitted: September 7, 2011 Autor: simba
  • Zipcar Business Model

    Zipcar Business Model

    Summary Zipcar is a new commercial membership-based car-sharing company that provides convenient on demand means of transportation to its members. Zipcar was founded in 1999. The company represents a great opportunity and fills a real need between rental car service and taxi service. Members can reserve car based on their need, for couple of days to as much as couple of hours. This case mainly describes how Zipcar works and what are the critical factors

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    Essay Length: 764 Words / 4 Pages
    Submitted: September 7, 2011 Autor: thunderboy007
  • Apply the Value Chain and Competitive Forces Models to the Music Recording Industry

    Apply the Value Chain and Competitive Forces Models to the Music Recording Industry

    1. Apply the value chain and competitive forces models to the music recording industry. The music industry is experiencing probably the most radical change since 1877 when Thomas Edison invented the phonograph. The first decade of 21st century was the transient state of mediums. We went from the physical mediums to digital music. To flash or hard drive music storage and if we look in tomorrow we have to consider the "cloud" storage. Undoubtedly this

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    Essay Length: 250 Words / 1 Pages
    Submitted: September 9, 2011 Autor: moto
  • Onion Model

    Onion Model

    Onion Model The Onion model states that each layer of onion is a function of the layer beneath it i.e. value is a function of self concept, beliefs is a function of values and so on. According to this model, a person's overt behavior, which represents a person's visible behavioral traits are a result of his drives. These drives explain the reason for a particular behavior of a person and could be either rational (logical)

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    Essay Length: 383 Words / 2 Pages
    Submitted: September 11, 2011 Autor: andrey
  • ‘celebrities Are Simply a Reflection of the Way in Which Social Values Change'. Discuss with Reference to the Changing Nature of Celebrity Status over the Past 100 Years.

    ‘celebrities Are Simply a Reflection of the Way in Which Social Values Change'. Discuss with Reference to the Changing Nature of Celebrity Status over the Past 100 Years.

    There have been significant changes in society's values over the past 100 years. These values have be defined as ‘core beliefs that embody preferences, conceptions and ideals and can be distinguished from attitudes and opinions as being more fundamental and therefore exert greater influence on human and social behaviour'. (allacademic.com) In this paper I will attempt to prove that celebrities are simply a reflection in which social values change and exercise this argument by showing

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    Essay Length: 839 Words / 4 Pages
    Submitted: September 14, 2011 Autor: peter
  • Osi Model Description - Computer Networking

    Osi Model Description - Computer Networking

    OSI Kenneth Bush American Intercontinental University Abstract When the client application ask for information, it begins at the application layer and runs its way down to the physical layer, when the packet is collected as the server, it works in opposite. Thus the packet progresses from layer one all the way through layer seven where the application on the server can sort out the information. OSI The numerous steps in computer networking can be broadly

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    Essay Length: 431 Words / 2 Pages
    Submitted: September 16, 2011 Autor: triad2x3
  • Country Road Findings - Social and Environmental Factors

    Country Road Findings - Social and Environmental Factors

    Country Road – Macro Environment: Social and Environmental Factors: Fashion Market Trends - Global demand / awareness – Consumers are more attuned to what is being produced globally and their demand in terms of design and styles have emerged as a new challenge for manufacturers catering to a specific region. Brands like Country Road have to continue to innovate in their styles and ensure their product is globally competitive. - Pirates / cheap copies -

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    Essay Length: 542 Words / 3 Pages
    Submitted: September 17, 2011 Autor: viki
  • Social Media and Relationship Management

    Social Media and Relationship Management

    Purpose The advent of social media sites such as Facebook, Twitter, and YouTube have redefined the term broadcast media, and new strategies must now be constituted to keep up with constantly evolving publics. Public Relations is a strategic management of publics through relationships, therefore, this study will focus on the management of the relationships between organizations and their publics. The theory of relationship management will be used heavily in the study, and will provide fundamental

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    Essay Length: 2,147 Words / 9 Pages
    Submitted: September 18, 2011 Autor: peter
  • Psy 100 - Social Influence and Social Cognition

    Psy 100 - Social Influence and Social Cognition

    Paper #3: Social Influence and Social Cognition Sewook Park, #157 PSYC100 Mylien Duong 3 December 2009   Introduction: From the very instant a child leaves its mother’s womb and takes its first gasp of air, gazing in bewilderment and fear of the reality it has just entered, to the moment a grumbling septuagenarian reluctantly follows his son to a nursery home, we all seek to be in the company of others who care for us,

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    Essay Length: 2,008 Words / 9 Pages
    Submitted: September 19, 2011 Autor: einsteinpark
  • The Capital Aset Pricing Model (capm)

    The Capital Aset Pricing Model (capm)

    THE CAPITAL ASET PRICING MODEL (CAPM) In the chronological development of modern financial management, portfolio theory came first with Markowitz in 1952. It was not until 1964 that William Sharpe derived the capital Asset Pricing Model (CAPM)1 based on Markowitz's portfolio theory. For example, a key assumption of the CAPM is that investors hold highly diversified portfolios and thus can eliminate a significant proportion of total risk. The CAPM was a breakthrough in modern finance

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    Essay Length: 6,343 Words / 26 Pages
    Submitted: September 19, 2011 Autor: jon
  • Levi's Corp Social Performance: The Impact for Society and Stakeholders

    Levi's Corp Social Performance: The Impact for Society and Stakeholders

    Levi's Corp Social performance: The impact for society and stakeholders Fashion has always been one of the most attractive things in human society. People loves beauty things, everybody wants to show the best side of themselves to other people. With the development of technology and economy, people's life style and perception has been changed (Lap; Peters 1992). Meanwhile, the fashion's tastes of people also become more complicated, but jeans will be one of the most

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    Essay Length: 1,793 Words / 8 Pages
    Submitted: September 20, 2011 Autor: andrew
  • An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives

    An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives

    Assignment 13- Journal Article Critique Authors' names: Liu, Gordon and Ko, Wai-wai Title of article: An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives Title of Journal: Journal of Business Ethics, 100.2 , 2011, 253-281 As the Green movement strongly emerges and dominates the media attention as the new "right thing to do" and companies in the United States of America and all over the world realizing how important

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    Essay Length: 931 Words / 4 Pages
    Submitted: September 24, 2011 Autor: antoni
  • Criminal Procedure Policy - Comparing and Contrasting of the Crime Control Models

    Criminal Procedure Policy - Comparing and Contrasting of the Crime Control Models

    When comparing and contrasting of the crime control models, and due process and how they shape the criminal procedure policy it should be kept in mind that both models founded on Constitutional rights. These two models represent values that operate the criminal justice system. Due process and the control models also apply the Fourth, Fifth, Sixth, and Fourteenth Amendments and Bill of Rights to the criminal justice system. The two models constructed in 1968 by

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    Essay Length: 760 Words / 4 Pages
    Submitted: September 27, 2011 Autor: jon
  • Perbandingan Proses Model Prescriptive Dan Agile (indonesian)

    Perbandingan Proses Model Prescriptive Dan Agile (indonesian)

    PERBANDINGAN PROSES MODEL PRESCRIPTIVE DAN AGILE Arieffender Limupa, Ida Ayu Kadek Trisnanty September 2011 ABSTRAK Software (perangkat lunak) komputer merupakan suatu hal yang sangat penting dalam perkembangan dunia teknologi saat ini. Perkembangan perangkat lunak juga memberikan pengaruh terhadap berbagai bidang ilmu seperti ekonomi, sains, teknik, sosial dan lainnya. Karena pada saat ini kebutuhan sudah berkaitan dengan teknologi. Untuk memperoleh perangkat lunak tentunya melalui beberapa tahap-tahap dan proses-proses tertentu serta menggunakan model proses yang tepat agar

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    Essay Length: 2,046 Words / 9 Pages
    Submitted: September 29, 2011 Autor: simba
  • Fundamentals of Relational Model

    Fundamentals of Relational Model

    TABLE OF CONTENTS 1. INTRODUCTION 2. HISTORY OF RELATIONAL MODEL 3. RELATIONAL DATABSE DESIGN 4. TABLE,UNIQUENESS,KEYS 5. FOREIGN KEYS AND DOMAINS 6. RELATIONSHIPS 7. NORMALIZATION 8. DENORMALIZATION 9. CHARACTERISTICS OF RELATIONAL MODEL 10. ADVANTAGES 11. DISADVANTAGES 12. CONCLUSION 13. REFERENCES INTRODUCTION: • Relational model is most widely used data model for commercial data-processing. The reason it’s used so much is, because it’s simple and easy to maintain. • The model is based on a collection

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    Essay Length: 560 Words / 3 Pages
    Submitted: September 30, 2011 Autor: sri12345
  • Information Technology for Social Change

    Information Technology for Social Change

    "Information is the lifeblood of nonprofit work." (Blau, A. 2001, p1). Nonprofit charities, whatever their function or service, create, process, and produce information at every stage of their work. And this information needs to be processed and delivered quickly to concerned authorities to enable them to make crucial decisions. This transfer of information is made easier by appropriate use of technology. Information Technology is transforming all aspects of society and the nonprofit sector is no

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    Essay Length: 470 Words / 2 Pages
    Submitted: October 1, 2011 Autor: jon
  • Social Engineering

    Social Engineering

    Social engineering is an art form that has been perfected throughout history. It has recently been attached to information technology as a way to describe a form of hacking. In reality it expands far beyond technology. The dictionary defines social engineering as the manipulation of the social position and function of individuals in order to manage change in a society ("Social Engineering", Collins English Dictionary). A more specific definition as it applies to information technology

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    Essay Length: 1,471 Words / 6 Pages
    Submitted: October 2, 2011 Autor: moto
  • How Emergent Technologies Can Disrupt the Current Business Model

    How Emergent Technologies Can Disrupt the Current Business Model

    MNIS ASSIGNMENT How Emergent Technologies can disrupt the Current Business Model Course Instructor:Prof. Vinit Thakur Prepared By: Shubhayu Datta PGP – 1, Sec – 3 Roll - 10340   Introduction: Emergent technologies always have a deep impact on existing business models. In today's world organisations must always be on the lookout for newer technological aspects to further develop their product or services. They must be able to capitalise on the developments so as to maintain

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    Essay Length: 1,348 Words / 6 Pages
    Submitted: October 3, 2011 Autor: antoni

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