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Last update: March 13, 2019
  • Techniques and Methods of Utilizing Sexual Appeal in Advertising

    Techniques and Methods of Utilizing Sexual Appeal in Advertising

    ABSTRACT Marketers have many techniques and methods of utilizing sexual appeal in which to enhance reach, increase exposure to consumers, and attract attention. The use of sex is an asset to marketers that is dynamic and has continuously evolved over the years to influence social norms and create excitement; however, in some cases the use of sex is shown to obstruct brand recall as it, instead, focuses the consumer's attention on the sexual elements. Additionally,

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    Essay Length: 308 Words / 2 Pages
    Submitted: February 4, 2012 Autor: peter
  • Long Term Strategy of Harley Davidson

    Long Term Strategy of Harley Davidson

    1. Thoroughly read the case study. This goes without saying. You might also want to add to your knowledge by supplementing the case material with your own literature and internet searches for further information. 2. Before tackling any case questions given to you it is sensible to prepare your own COPRPORATE AND/OR INDUSTRY FACTSHEETS. These sheets should include: a summary of the core business activities; a brief corporate and industry history; key milestones; emerging trends;

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    Essay Length: 325 Words / 2 Pages
    Submitted: February 5, 2012 Autor: andrey
  • Organisation Strategies

    Organisation Strategies

    Albinger and Freeman, (2000) highlight the key important issues in CSR activities related to employees are participation and benefits of employees, special training and education facilities, family programs, no discrimination in hiring, job and strict equity policies, involving in long-term business planning, code of conduct implementation, performance evaluations, support of diversity can effects positively in terms of employee commitment and satisfy their needs (Maignan and Ferrell, 2001). Castelo et al., (2006) describe the CSR activities

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    Essay Length: 662 Words / 3 Pages
    Submitted: February 5, 2012 Autor: andrey
  • Fundamentals of Marketing - Marketing Strategy Development

    Fundamentals of Marketing - Marketing Strategy Development

    It is imperative to understand and know your customers desires and needs in defining segmentation and before starting a marketing strategy. This information is an important aspect in recognizing the best results in finding a niche in marketing where profitability can be unlocked. A value proposition that is established creates a difference between you the competition and allows you to acquire client loyalty which builds longevity and success for your business.   Marketing Strategy Development

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    Essay Length: 273 Words / 2 Pages
    Submitted: February 5, 2012 Autor: mstroziergreene
  • How Perceived Benefits Impact Pricing Strategies

    How Perceived Benefits Impact Pricing Strategies

    In general pricing evaluations are hard and complicated to make. The decision makers must consider all the pricing strategies and propose their tactics. Setting the strategy means finding the correct prices for a new or existing product according to market and consumer’s acceptance. The plan must fallow with different tactics about changing prices over a period of time. Some times the emphasis on price is not significant because consumers care more about the real value

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    Essay Length: 320 Words / 2 Pages
    Submitted: February 6, 2012 Autor: writer56
  • Harvey Norman's Marketing Strategies

    Harvey Norman's Marketing Strategies

    Executive Summary: Harvey Norman, a main brand name under Harvey Norman Holding Limited, is an Australian Retailer Giant that comprises of Electrical, Computers & Communication, Furniture and Home Improvements etc. It was established by Gerry Harvey and Ian Norman in October 1982.Harvey Norman stores operate on a global scale, with 166 stores based all over Australia and 68 in other countries i.e. Ireland, New Zealand, Slovenia, Singapore and Malaysia. Computers and Electronics is a booming

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    Essay Length: 1,605 Words / 7 Pages
    Submitted: February 8, 2012 Autor: sad_ash1628
  • Tobacco Under Fire: Advertising a Harmful Product

    Tobacco Under Fire: Advertising a Harmful Product

    This is a very tough topic for me to write about because I believe a company should not have restrictions placed on their advertising due to the 1st amendment. On the other hand, the government should help us protect ourselves against anything that is harmful to us and endanger the future of our children. I feel our governments (federal, state and local) are doing a superb job regulating the tobacco industry; at the same time,

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    Essay Length: 1,468 Words / 6 Pages
    Submitted: February 9, 2012 Autor: andrew
  • Crm Strategy for Blue Star Company

    Crm Strategy for Blue Star Company

    Part 2 CRM strategy for Blue Star Company CRM refers to the management of present customers, potential clients and future sales goal. It uses various methods and tools to organize, manage and coordinate business steps, especially the sales activities, marketing and technical support. Anyway, the purpose of CRM is to seek, attract and retain customers. In addition, CRM can cultivates customer loyalty and reduce marketing and service cost. In the daily management of customers, companies

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    Essay Length: 877 Words / 4 Pages
    Submitted: February 9, 2012 Autor: antoni
  • Nike Segmentaion Strategy

    Nike Segmentaion Strategy

    Nike's "Swoosh" logo is one of the most recognizable in the world. To become one of the most well known companies, Nike understands that every customer has different tastes and chooses products for different reasons (Stonehouse, 2008). Marketing strategies can be broken down into different strategies to help reach potential customers. The strategies are geographic, psychographic, demographic, and behavioral. Nike's geographic segmentation is broken down from nations all the way down to neighborhoods. The reason

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    Essay Length: 1,336 Words / 6 Pages
    Submitted: February 12, 2012 Autor: jon
  • Johnson and Johnson - Diversification Strategy Recommendations

    Johnson and Johnson - Diversification Strategy Recommendations

    TO: All Johnson & Johnson Board Members FROM: Jamila Washington, Diversification Analysis DATE: December 23, 2011 SUBJECT: Diversification Strategy Recommendations This memo was put into place to recognize the components of Johnson & Johnson Incorporated's diversification strategy and recommend possible suggestions for improvement. This will be applied to their daily routine and assist in the functioning and growth of the establishment and assist with its long and short term goals. Johnson and Johnson's Diversification Strategy

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    Essay Length: 1,011 Words / 5 Pages
    Submitted: February 13, 2012 Autor: andrew
  • Strategy Case

    Strategy Case

    A. Strategy # 1: creating self-determination. My specific actions: first I will wake up early in the morning, pray and after that, take my shower and also get dress. And after words I will go outside to feel the freshness of the earth. B. Strategy # 2: organizing my class courses. My specific actions: I will take all my class courses that am taking, and put them in another. I will also arrange my book

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    Essay Length: 295 Words / 2 Pages
    Submitted: February 17, 2012 Autor: antoni
  • The Impact of Ethnic Diversity on the Ladies Professional Golf Association: A Case Study of Anheuser-Busch and Its Sponsorship Objectives and Strategies

    The Impact of Ethnic Diversity on the Ladies Professional Golf Association: A Case Study of Anheuser-Busch and Its Sponsorship Objectives and Strategies

    J. Andrew Choi J. Andrew Choi, PhD, is an assistant professor of sport management at the University of San Francisco. His research interests include sport sponsorship, brand management, and ethnic marketing. Abstract Between January 2001 and November 2009, players of Asian descent won nearly 30% of the 287 LPGA-sanc- tioned tournaments held during the period. By contrast, only 15 years ago (in 1995), an Asian player won only one of the 37 LPGA tournaments held

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    Essay Length: 5,195 Words / 21 Pages
    Submitted: February 17, 2012 Autor: andrew
  • Electronic Media Advertising on Consumerism and Cultural Values

    Electronic Media Advertising on Consumerism and Cultural Values

    Electronic media advertising on consumerism and cultural values is always being done. The media always advertises in many different ways, from music to internet there is always something consistently being advertised. Media has a big effect on people at different times of the day. Say one is watching Bloomberg television and they are watching news in regards to the stock market, the commercials that come on are all about financials and how to save money.

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    Essay Length: 419 Words / 2 Pages
    Submitted: February 18, 2012 Autor: boo83
  • Personal Response to Advertising

    Personal Response to Advertising

    Personal response to Advertising This day-and-age it seems like we are constantly being bombarded with advertisements everywhere we go. Many people choose to succumb to the pitfalls of advertising, but fortunately I am not one of those people as I have been successful in avoiding the overwhelming flood of ads throughout my life. There are a few reasons why I have been able to avoid being influenced by advertising first off I cannot stand the

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    Essay Length: 694 Words / 3 Pages
    Submitted: February 18, 2012 Autor: antoni
  • Formulation Strategy

    Formulation Strategy

    The process by which a firm's managers evaluate the future prospects of the firm and decide on appropriate strategies to achieve long-term objectives is called strategic planning. The basic means by which the company competes – its choice of business or businesses in which to operate and the ways in which it differentiates itself from its competitors – is its strategy. The global strategic formulation process, as part of overall corporate strategic management, parallels the

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    Essay Length: 394 Words / 2 Pages
    Submitted: February 19, 2012 Autor: andrey
  • Is Our Friendship Influenced by Discriminative Marketing Advertising?

    Is Our Friendship Influenced by Discriminative Marketing Advertising?

    Is our friendship influenced by discriminative marketing advertising? Advertising is the most used promotional tool, part of the the marketing mix, that companies use to improve brand image in order to gain distribution and create goodwill for the company. Using creativity, advertisers try to bring together consumer goods or services and a representation of the culturally constituted world, within the frame of a particular ad, which is in the end sending a message. Through advertising

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    Essay Length: 1,170 Words / 5 Pages
    Submitted: February 20, 2012 Autor: cgiurgiu
  • Strategy Template

    Strategy Template

    2. CURRENT SITUATION a) Who are we as a division? b) What are our touchpoints? c) How are we currently serving our customers? d) What are our mandated responsibilities? e) What are our informal mandates? (expectations from customers) f) What is the purpose statement of the broader organisation? g) How does this strategic plan support those broader organisational goals? h) What are our strengths? (experienced staff, technical skills, monopoly, etc) i) What are our weaknesses?

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    Essay Length: 441 Words / 2 Pages
    Submitted: February 20, 2012 Autor: moto
  • Reliance Global Strategy

    Reliance Global Strategy

    Reliance Industries Competitive Advantage: • Vertical Integration Strategy: From trading yarn to providing yarns and fiber for spinning and setting up PTA plant to enter into petrochemicals. Then integrating petrochemicals for oil refining and gas production, the integration process was the differentiation factor for RIL. • Capacity increases and technology acquisition: RIL always targeted at generating large volumes and equipping with latest technology. • Yes these practices are sustainable because such integration easily helps to

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    Essay Length: 354 Words / 2 Pages
    Submitted: February 21, 2012 Autor: andrey
  • The Problem and Its Background - Poor Marketing Strategy

    The Problem and Its Background - Poor Marketing Strategy

    PROBLEM 1: POOR MARKETING STRATEGY The company and their products are not well known in the market. Their marketing strategy is not well organized. Customers' loyalty and satisfaction have not been met, since the company's name and product are not well known in the market. The company uses only a small amount of resources in terms of marketing; they only use web and pamphlets advertisement and lack on the ability on reducing the fats of

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    Essay Length: 268 Words / 2 Pages
    Submitted: February 22, 2012 Autor: rita
  • Whirlpool Greenkitchen Concept: Innovation Development & Marketing Strategy Whirlpool Greenkitchen Concept: Innovation Development & Marketing Strategy

    Whirlpool Greenkitchen Concept: Innovation Development & Marketing Strategy Whirlpool Greenkitchen Concept: Innovation Development & Marketing Strategy

    1. Current market situation and Whirlpool’s position in the European Market. Macro Analysis (PESTL Analysis) 1. Political: 2. Economic: a. The Global Economic crisis in 2008 : i. Decreased Spending and lower demand for products. ii. Affected the companies (Whirlpool) business through increased operating costs. 3. Social: a. Green Movement: People began to monitor more carefully their actions and to behave in line with ecological norms in both personal activities and consumption (P.7 para5) 4.

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    Essay Length: 1,040 Words / 5 Pages
    Submitted: February 24, 2012 Autor: popie86
  • Marketing Strategies for Apple's Ipad

    Marketing Strategies for Apple's Ipad

    Marketing Strategies for Apple's iPad December 1, 2010 Table of Contents Company Description 3 SWOT Analysis 3 Internal Strengths 3 Internal Threats 3 Segmentation and Target Market Selection 5 Marketing Mix 9 Product 9 Price 10 Place 11 Promotion 12 Personal Selling 12 Sales Promotion 13 Public Relations 13 Direct Marketing 13 Social Responsibility 14 Conclusion 15 References 15 Company Description Apple Inc. SWOT Analysis Internal Strengths - Strong Brand - Innovation, Design, and Integration

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    Essay Length: 4,287 Words / 18 Pages
    Submitted: February 24, 2012 Autor: moto
  • Progressive Strategy Paper

    Progressive Strategy Paper

    Progressive and Industry Analysis: As a fourth largest auto insurer in a highly concentrated industry, Progressive wrote majority of its premium through its independent agents even though direct sales increased from 5% in 1996 to 17% in 1999, possibly because of its technological innovation and launching of their website in 1993. Performing a 5+1 analysis of Auto insurance industry (Exhibit 1), the attractiveness of industry was found to be low. The basis of competition was

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    Essay Length: 1,083 Words / 5 Pages
    Submitted: February 25, 2012 Autor: viki
  • Kellogg’s Strategy

    Kellogg’s Strategy

    STRUCTRE For this company they are decentralized authority which is the entire employee have their own responsible to perform the task when given. For example, chairman of the board and many other department that been exist to managed the company such as financial, human resource, operation and else. For example, operational for Asia will be handle on Asia community. Moreover, they also will match the Asia demand to make their product strategy. Such as yogurt

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    Essay Length: 380 Words / 2 Pages
    Submitted: February 26, 2012 Autor: mira
  • Operation Management Strategies of Premier Inn

    Operation Management Strategies of Premier Inn

    According to W. Edwards Deming (2000), continuous improvement is defined as "the belief that an organization must constantly measure the effectiveness of its processes and strive to meet more difficult objectives to satisfy customers". And in the opinion of Hutchins (2008), the process of continuous improvement is "at the core of all successful business improvement programmes". Hence, it may infer that continuous improvement has been regarded as an essential tool to long-term success. Indeed, with

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    Essay Length: 1,662 Words / 7 Pages
    Submitted: February 26, 2012 Autor: simba
  • Strategies for Local Businesses

    Strategies for Local Businesses

    Learning Activity #4: Strategy Exercise Read chapter eight of your textbook, Management, and perform the exercise described below. "Choose four (4) major businesses and/or organizations from your immediate vicinity. Identify deliberate and emergent strategies those companies have used. Compile your findings, and then summarize the distinction between strategy formulation and strategy implementation." The four Business and organizations I choose for this assignment are; Lincoln Lanes The Dress Code Job and Family Services Community Action Strategy-

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    Essay Length: 1,024 Words / 5 Pages
    Submitted: February 26, 2012 Autor: peter

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