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Last update: February 15, 2015
  • Hypertek Company Limited Marketing Strategy Assignment

    Hypertek Company Limited Marketing Strategy Assignment

    PROGRAMME: MASTER OF BUSINESS ADMINISTRATION MAY SEMESTER 2012 MARKETING STRATEGY ASSIGNMENT REPORTED BY: Thai Thien Quoc Lecturer : Ph.D Dung Tran Student ID: 2446284 ABSTRACT In recent years, customers play the role of the heart of all enterprises’ business activities. Therefore, the management of customer relationships, an enterprise-wide business strategy undertaken to decrease costs and improve profitability by consolidating enterprises’ customer satisfaction, loyalty, and advocacy, is very important. It may provide success, money and market

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    Essay Length: 4,681 Words / 19 Pages
    Submitted: January 4, 2016 Autor: Phuongnk
  • Analysis of Ford Motor Company

    Analysis of Ford Motor Company

    Table of Contents 1.0 Introduction 2.0 Analysis on business environment of Ford Motor. 2.1 Internal environment. 2.2 External environment. 2.2.1 Market environment. 2.2.2 Physical environment. 2.2.3 Competitors. 2.2.4 Legal and Political state. 3.0 Key success factor of Ford Motor Company. 4.0 Can Ford become a market leader in automobile industry in recent year? 5.0 SWOT Analysis of Ford Motor Company. 5.1 Strengths 5.2 Weaknesses 5.3 Opportunities 5.4 Threats 6.0 References ________________ 1.0 Introduction Ford motor

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    Essay Length: 2,221 Words / 9 Pages
    Submitted: January 9, 2016 Autor: hellosea1
  • How to Increase the Profitability of the Company and Keeping the Company Working?

    How to Increase the Profitability of the Company and Keeping the Company Working?

    * Key Issue How to increase the profitability of the company and keeping the company working? * SWOT Strengths Weaknesses * Customers loyalty * Lower fares than the industry * Offers many destinations to their clients * High revenues * Develop their own aircraft by their own university. * High operating expenses * High interest expenses * Low or none profitability to their shareholders. * The eighth biggest airline with a low market share of

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    Essay Length: 328 Words / 2 Pages
    Submitted: January 11, 2016 Autor: jfareval
  • How to Increase the Profitability of the Company and Keeping the Company Working?

    How to Increase the Profitability of the Company and Keeping the Company Working?

    http://ecuadoruniversitario.com/wp-content/uploads/2011/10/ecuadoruniversitario_com_logo_espol.jpg APPLIED MANAGEMENT JETBLUE’S CASE FACULTAD DE CIENCIAS SOCIALES Y HUMANÍSTICAS ESPOL TEACHER: María Cecilia moreno ELABORADO POR: JOSÉ ARÉVALO 11/01/2016 * Key Issue How to increase the profitability of the company and keeping the company working? * SWOT Strengths Weaknesses * Customers loyalty * Lower fares than the industry * Offers many destinations to their clients * High revenues * Develop their own aircraft by their own university. * High operating expenses * High

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    Essay Length: 513 Words / 3 Pages
    Submitted: January 11, 2016 Autor: jfareval
  • Companies' Capabilities

    Companies' Capabilities

    Initially, it was slightly incomprehensible as to why so many organizations are having so much difficulties dealing with the challenge of disruptive changes as well as why companies lose the ability to enter small, emerging markets as they successfully grow and become larger. The article “Meeting the challenge of disruptive change” was a very interesting read for me and together with the points discussed in class, I was able to better comprehend the rationale behind

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    Essay Length: 432 Words / 2 Pages
    Submitted: January 13, 2016 Autor: cheryllum
  • Gibson Insurance Company

    Gibson Insurance Company

    Gibson Insurance Company Case Analysis Melissa Hanesworth October 13, 2015 ________________ ________________ Gibson Insurance is committed to a growth strategy that targets corporate acquisitions to grow customer base and assets under management (AUM). The recent acquisitions of Compton Insurance Services and Midwest Mutual Insurance Company fit well into our strategy as both companies offer annuities and life insurance products with varying prices and features. Our decision to consolidate all support services into Gibson Insurance corporate

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    Essay Length: 1,583 Words / 7 Pages
    Submitted: January 19, 2016 Autor: mhanesworth
  • Creating Share Value Company Case Study

    Creating Share Value Company Case Study

    R:\PRE SESS 2012\Admin\logo etc\Logo-blk-wht.jpg Creating Share Value Weiwei Sun (Vivian) CID Number: 01021152 Management Group 2 Tutor name: Sophia Butt Word count: 12/08/2015 Creating shared value (CSV) is a business concept put forward by Michael E. Porter and Mark R. Kramer in 2011 in their article “Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society” , further illustrating the relationship between companies’ business strategies and corporate social responsibility (CSR). () It

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    Essay Length: 1,339 Words / 6 Pages
    Submitted: January 24, 2016 Autor: Vivian S
  • Pinto - Ford Motor Company Case Study

    Pinto - Ford Motor Company Case Study

    Running head : Pinto Fires Pinto Fires The Facts In the 1970’s, the Ford Motor Company launched a new car, which was Pinto, to compete with European cars and Japanese cars. The early model of Pinto had been detected a faults in the Pinto fuel tanks from the crash test, it indicated that the Pinto had a recallable problem that can be directly connected to customer’s safety issues. However, the Ford Motor Company did not

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    Essay Length: 1,486 Words / 6 Pages
    Submitted: January 24, 2016 Autor: ktjksj
  • La Selección De Software Empresarial De Harley Davidson Motor Company

    La Selección De Software Empresarial De Harley Davidson Motor Company

    La selección de software empresarial de Harley Davidson Motor Company 1.- ¿Incluye el análisis de Harley los factores fundamentales necesarios para tomar la decisión? ¿Cuáles creen que deberían ser los más importantes y por qué?: En mi opinión, en el enfoque cuantitativo faltó un elemento de reingeniería muy importante que no llegaron a tomar en cuenta dentro de los criterios funcionales: SIMPLIFICACIÓN: Qué tanto cada uno de los proveedores va a convertir las funciones de

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    Essay Length: 756 Words / 4 Pages
    Submitted: January 27, 2016 Autor: Amid
  • Mountain Man Case Analysis

    Mountain Man Case Analysis

    MIB – Valencia – Team 5 1. Introduction Mountain man brewing company, established 1925 in West Virginia by Guntar Prangel, is a family owned business that is mainly operating in the US premium beer market. Mountain Man’s only product is its Lager beer, named Mountain Man Lager, which has a strong regional presence. The Mountain Man Lager Beer is well known as “West Virginia’s Beer” and as the “Working man’s beer”. It has a distinct

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    Essay Length: 1,675 Words / 7 Pages
    Submitted: January 29, 2016 Autor: nweinzierl
  • W.R. Grace Company Case Study

    W.R. Grace Company Case Study

    Doeun Oh Business Ethics W.R. Grace and Neemix Absolutes: No absolutes were violated Legal: No legal laws were violated Moral Philosophies: Teleological: The case’s outcome was good because the W.R. GRACE Company had made profits from developing the Neemix, which derives its name from a native Indian tree named Neem. Also, it is good that this has brought India positive economic effects. Deontological: Since W.R. GRACE Company was merely focusing on developing new medicine; they

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    Essay Length: 550 Words / 3 Pages
    Submitted: February 1, 2016 Autor: missionoh
  • Amazon Company Analysis

    Amazon Company Analysis

    Amazon.com (Consumer Electronics) Strategic Analysis Prepared by: Neal Adams Alex Baker Emily Evans Caroline Greenlee Maureen McCafferty Zac Thiessen [a] In Partial Fulfillment Of the Requirements for MANGT 595: Business Strategy MoWeFr 1:30 pm 10-23-2015 ________________ Table of Contents ________________ Executive Summary ________________ Introduction Company Overview Amazon is the leading online retailer and operates in 10 countries. They are headquarter in Seattle, Washington, and since their inception in 1997, they have grown from a small

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    Essay Length: 2,786 Words / 12 Pages
    Submitted: February 3, 2016 Autor: Neal Adams
  • Group Case Analysis: Offshoring by Trading Company

    Group Case Analysis: Offshoring by Trading Company

    GROUP CASE ANALYSIS: OFFSHORING BY TRADING COMPANY GROUP 8 ________________ Throughout the duration of this course we have had the opportunity to learn various methods that can be implemented to increase the effectiveness of an organization. We have worked to master the concepts of strategic management, environmental influences, human resource forecasting, downsizing and restructuring, strategic international human resource management, mergers and acquisitions and finally outsourcing. These methods and concepts, used together, define the very essence

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    Essay Length: 1,823 Words / 8 Pages
    Submitted: February 6, 2016 Autor: trobb40
  • Case Study the Harvard Mgt Company and Inflation - Protected Bonds

    Case Study the Harvard Mgt Company and Inflation - Protected Bonds

    Case Study 1 The Harvard Management Company and Inflation-Protected Bonds 1. TIPS are treasury securities that adjust for inflation. Coupons and principals change proportionately to the changes of CPI. Thus, principal and coupon of a TIPS increase with inflation and decrease with deflation. TIPS pay interest (coupon) semi-annually at a constant rate based on the adjusted principal due to the inflation. When a TIPS matures, investors are paid the adjusted principal or original principal, whichever

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    Essay Length: 494 Words / 2 Pages
    Submitted: February 6, 2016 Autor: ZEYU CHI
  • Scouting Report: Groupon Company

    Scouting Report: Groupon Company

    Scouting report: Groupon Company Corporate Strategy Group 6 Orange Hsu, Mimi Hsu, To Leung, Jack Li Yanjing Li, Kelly Tsai, Timer Yan * Introduction * Profile * Its name blends “group” and “coupon”. * Groupon is a global e-commerce marketplace connecting millions of subscribers with local merchants by offering activities, travel, goods and services in more than 45 countries. * provided consumers about the discount tickets for eat, drink, play, music etc * History *

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    Essay Length: 4,528 Words / 19 Pages
    Submitted: February 8, 2016 Autor: xiaopangxie
  • Himalaya Drug Company: Repositioning an Herbal Bath Soap

    Himalaya Drug Company: Repositioning an Herbal Bath Soap

    Himalaya Drug Company: Repositioning an Herbal Bath Soap Group 1 Case Analysis 1/19/2016 Situation Analysis: Himalaya Drug Company is established in the year 1930 by Mr. M. Manal. It pioneered the use of modern science to validate Ayurveda’s secrets. Since its, inception, the company has focused on developing safe, natural and innovative remedies. However, when launching new product of soaps, the current strategies for the company is not reach the result what it supposed to

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    Essay Length: 448 Words / 2 Pages
    Submitted: February 11, 2016 Autor: Qing Chang
  • The Coca Cola Company Marketing Plan

    The Coca Cola Company Marketing Plan

    1. INTRODUCTION The Coca Cola Company was created by pharmacist John S Pemberton back in 1886 in Georgia Atlanta. Frank Robinson, the company’s accountant, names the drink “Coca Cola” in 1887. Pemberton registers his “Coca-Cola Syrup and Extract” label as a copyright that same year. One year later, the company’s control of the formula and patent are acquired by Asa Candler. By 1895, the company reports that Coca Cola is sold in every state of

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    Essay Length: 2,185 Words / 9 Pages
    Submitted: February 15, 2016 Autor: rodrigojavier
  • International Marketing Audit on Coca Cola Company

    International Marketing Audit on Coca Cola Company

    International Marketing Audit on Coca Cola Company Contents 1. Executive Summary 2. The International Marketing Environment 2.1 Economical and Financial considerations 2.2 Cultural Impact 2.3 Political and Legal Implications 2.4 Technology Impact 3. The Segmentation, targeting and positioning strategy of the firm 3.1 Behavioral Segmentation 3.2 Target Market 3.3 Positioning 4. The International Marketing Mix 4.1 International Market selection and Entry 4.2 Modifications for International Market 4.3 Distribution system 5. International Marketing Strategy 5.1 Relationships

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    Essay Length: 2,961 Words / 12 Pages
    Submitted: February 19, 2016 Autor: Gayan Sanjeewa
  • Blozis Company

    Blozis Company

    Submitted by: Vikramjit Singh Student id: 4250329 Submitted to: Neda Onaran ASSIGNMENT NO. 1-BLOZIS COMPANY The president presented these complaints to the supply manager and asked him for a solution. 1.If you were the supply manager, what recommendations would you have made? There are several opportunities for improvement in this scenario.Employees must know,understand, and be trained in their specific duties to achieve top performance.The supply organization has limited control over materials once arriving from the

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    Essay Length: 748 Words / 3 Pages
    Submitted: February 19, 2016 Autor: Prabh Jeet
  • Telecommuting Jobs Can Be Beneficial for the Companies and the Employees

    Telecommuting Jobs Can Be Beneficial for the Companies and the Employees

    Telecommuting Shuping Shen Maryam Shahkaramifard Dr. Teeanna Rizkallah April 30, 2015 BUAD 501: managerial Communication California state University, Fullerton Table of Content Purpose: 1 Problem Statement: 1 Background/overview……………………………………………………………………….2 Telecommuting………………………………………………………………………... 2 Yahoo!....................................................................................................... ……...……..2 Bank of America………………………………………………………………………. 3 Cisco …………………………………………………………………………………...3 Methodology………………………………………………………………………………. 4 Findings……………………………………………………………………………………. 5 Latest commuting jobs statistics and comparison……………………………………. 5 Yahoo! New work from home policy…………………………………………………. 6 Analyze reasons for Marissa Mayer to ban the work from home ……………………. 6 The goal Yahoo tried to achieve

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    Essay Length: 8,117 Words / 33 Pages
    Submitted: February 21, 2016 Autor: maryamshfard
  • Ikea Company Research

    Ikea Company Research

    Ikea in the U.S. IKEA Company Research International Marketing Abstract The purpose of this examination of the home furnishing world-wide company named Ikea is to reveal how a foreign company became successful not only in the United States but also in many different parts of the world. Paying attention to the macro environmental factors that affected the company and the measures it took to eliminate these challenges prove that a company must involve itself in

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    Essay Length: 853 Words / 4 Pages
    Submitted: February 22, 2016 Autor: jmakina
  • Mile High Cycle - Bob Moyer’s Company

    Mile High Cycle - Bob Moyer’s Company

    ________________ Bob Moyer’s company, Mile High Cycles, outperformed its expected sales numbers by 800 units this year, selling 10,800 bikes instead of the expected 10,000. By doing so though, the company also spend more than expected. The company had expected a $1,084.31 cost per bike when selling 10,800 bikes. Instead the real cost per bike was $1,111.93 (Appendix Table 2). A financial analysis of the variances provides useful insight into what may have been the

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    Essay Length: 397 Words / 2 Pages
    Submitted: February 23, 2016 Autor: Juan Del Hoyo
  • Science Technology Company

    Science Technology Company

    CASE ANALYSIS Executive Summary: Science Technology Company was considered the leading manufacturer of a computer controlled automated test equipment that was used to monitor and manage quality over the life cycle of electronic products. Having 31% market share, the company was a dominant player was a dominant firm in the design and manufacture of testers and software for printed circuit boards. Its second largest business was its semiconductor test was used to test very large

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    Essay Length: 9,718 Words / 39 Pages
    Submitted: February 24, 2016 Autor: a_tiu2001
  • Recommendation on Which Company Between Electra Networks, Uptal Communications and Cordent Systems to Engage With

    Recommendation on Which Company Between Electra Networks, Uptal Communications and Cordent Systems to Engage With

    Memo to Greenlane Partners RE: Recommendation on which company between Electra Networks, Uptal Communications and Cordent Systems to engage with. With Venture Capital being invested increasingly in communications, from $92 million in 1988 to $1.8 billion in 1998, the communications industry remains an excellent area of allocation for our capital. Furthermore, with the migration from centralized computing to client/server computing (both Local and Wide Area) the scope and demand for data-oriented communications services significantly increased.

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    Essay Length: 794 Words / 4 Pages
    Submitted: February 24, 2016 Autor: Arjun Mohindra
  • How Can the Web Give a Company a Competitive Advantage?

    How Can the Web Give a Company a Competitive Advantage?

    How can the Web give a company a competitive advantage? What’s so great about the Web? Doesn’t a company just need those tried and true values of quality and customer service to be successful? Well, the answer is not so easy- what if no one knows about a company’s products or what if a company doesn’t know what products people want? Well, that’s where the Web comes in. Broadly speaking, the Web gives a competitive

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    Essay Length: 515 Words / 3 Pages
    Submitted: February 29, 2016 Autor: yank918