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Last update: February 15, 2015
  • Recommendation: Mountain Man Beer Company (mmbc) Should Launch a Standalone Light Beer with Completely Different Branding Than Mountain Man Lager

    Recommendation: Mountain Man Beer Company (mmbc) Should Launch a Standalone Light Beer with Completely Different Branding Than Mountain Man Lager

    Recommendation: Mountain Man Beer Company (MMBC) should launch a standalone light beer with completely different branding than Mountain Man Lager. 3C analysis: MMBC is an independent, family-owned brewery that makes one product – Mountain Man Lager – and ...

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    Essay Length: 370 Words / 2 Pages
    Submitted: May 30, 2017 Autor: jianghanmian
  • The Boston Beer Company Case

    The Boston Beer Company Case

    RSM 332 Marketing Research Fall 2011 Thursday 1:00 pm - 3:00 pm WO 20 Professor: Mengze Shi Project: The Boston Beer Company case Chernenko Kirill 998581510 The Boston Beer Company, Inc., founded in 1984, is a leading brewer in United States, offering ...

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    Essay Length: 1,454 Words / 6 Pages
    Submitted: February 1, 2013 Autor: chernen3
  • De Beers Company

    De Beers Company

    The majority of diamonds of De Beers Company are reached from Africa’s land, southern portion of continent such as Sierra Leone, Angola, Botswana, the Democratic Republic of Congo and Liberia. Not all diamond nations are diamond producers; most of them ...

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    Essay Length: 355 Words / 2 Pages
    Submitted: April 8, 2015 Autor: julia_nix
  • Mountain-Man-Beer-Story

    Mountain-Man-Beer-Story

    MKT 247 Case 1 Ya Xiao Professor: Anne Hamby Mountain Man Brewing Co.: Bringing the Brand to Light 1. Uncover the degree of the problem by projecting profitability for the next five years if no new brand is introduced. Use the assumptions mentioned in the ...

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    Essay Length: 1,351 Words / 6 Pages
    Submitted: October 16, 2015 Autor: Ya Xiao
  • The Boston Beer Company, Inc.

    The Boston Beer Company, Inc.

    The Boston Beer Company, Inc. How would you say Boston Beer is doing? What are the sources of its competitive advantage? How sustainable is its competitive advantage? Due to the fact that Boston Beer is in talks of having ...

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    Essay Length: 585 Words / 3 Pages
    Submitted: December 2, 2015 Autor: Matthew Sutton
  • The Boston Beer Company

    The Boston Beer Company

    The Boston Beer Company (BBC) is one of the largest companies in the beer crafting segment founded in 1984 by Jim Koch and Rhonda Kollman. Major brews that the company produces are the Boston Lager and Samuel Adams Light along with 50 other brew ...

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    Essay Length: 1,394 Words / 6 Pages
    Submitted: November 7, 2017 Autor: CHIBIPOOH
  • Boston Beer Company

    Boston Beer Company

    Boston Beer Case Introduction: This case presents a dilemma where the business Boston Beer Company (BBC), is at a position where they must re-evaluate their product line due to the loss that has been incurred and declining sales. The company has many key ...

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    Essay Length: 1,613 Words / 7 Pages
    Submitted: March 15, 2018 Autor: thivi42
  • Mountain Man Brewing Company: Bringing the Brand to Light

    Mountain Man Brewing Company: Bringing the Brand to Light

    Mountain Man Brewing Company: Bringing the Brand to Light PROBLEM IDENTIFICATION Due to changes in beer preferences, MMBC was suffering the first-time drop in sales. In effort to reverse the situation, Chris was considering the plan to launch a new light ...

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    Essay Length: 882 Words / 4 Pages
    Submitted: January 20, 2013 Autor: moto
  • Mountain Man Brewing Company Case Analysis

    Mountain Man Brewing Company Case Analysis

    Mountain Man Brewing Company is facing declining sales and net revenues. This is led by a trend that in recent years has seen beer drinking decline with the exception of the light and craft beer segments. For the first year in its history, MMBC has seen ...

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    Essay Length: 949 Words / 4 Pages
    Submitted: March 5, 2013 Autor: ramzihhaddad
  • Mountain Man Brewing Company Case

    Mountain Man Brewing Company Case

    Situation Analysis Industry: There are several firms in the industry found in the East Central Region divided into the following four categories: major domestic producers, second-tier producers, import beer companies, and the craft beer industry. Anheuser ...

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    Essay Length: 1,062 Words / 5 Pages
    Submitted: July 6, 2014 Autor: honeymoney
  • Brewing Company Case

    Brewing Company Case

    The series of ethical decisions began with the initial decision by the Heileman Brewing Company to enter the malt liquor market. The company had done extensive research to determine the consumer’s direction but also to figure out what marketing had been ...

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    Essay Length: 706 Words / 3 Pages
    Submitted: December 7, 2013 Autor: jvanbemmel
  • Mountain Man Brewing

    Mountain Man Brewing

    1. Mountain Man Brewing Company’s Brand and Customer Company: * Mountain Man Brewing Company (“MMBC” or the “Company”) is the producer of Mountain Man Lager (“MML”). MML is known as “West Virginia’s Beer” and has a bitter flavor and high alcohol content, ...

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    Essay Length: 1,603 Words / 7 Pages
    Submitted: April 15, 2016 Autor: Adnan Sajjad
  • Lagunitas Brewing Company, Inc., 2013

    Lagunitas Brewing Company, Inc., 2013

    Introduction: Lagunitas Brewing Company (LBC), Inc. is an organization that creates craft beer. Between 1992 and 2013, Lagunitas has steadily increased production to keep up with the increase in sales. In the beginning, Tony Magee, the founder, had a ...

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    Essay Length: 585 Words / 3 Pages
    Submitted: April 25, 2016 Autor: cxshelnut
  • Mountain Man Brewing

    Mountain Man Brewing

    MOUNTAIN MAN BREWING COMPANY Bringing the Company to Light ABSTRACT MMBC, a quality family owned premium beer producer, challenged with declining sales and a single core product, ventures into new territory by leveraging brand equity and launching a new ...

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    Essay Length: 2,210 Words / 9 Pages
    Submitted: November 29, 2016 Autor: lisamacisaac
  • Grenadier Chocolate Company Ltd - the Milk Mate Decision

    Grenadier Chocolate Company Ltd - the Milk Mate Decision

    GRENADIER CHOCOLATE COMPANY LIMITED: The Milk Mate Decision Robert E. M. Nourse "I've gotten into this for several reasons," explained Mr. Ronald Begg, president and founder of Grenadier Chocolate Company. "The potential of financial ...

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    Essay Length: 1,445 Words / 6 Pages
    Submitted: February 28, 2011 Autor: simba
  • Coca - Cola Company: Porter Five Forces Model

    Coca - Cola Company: Porter Five Forces Model

    This paper will cover a situational analysis of the Coca - Cola Company with assessment of industry structure using the Porter Five Forces Model. Industry Structure Hill and Jones give the following definition of industry: "An industry can be defined ...

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    Essay Length: 761 Words / 4 Pages
    Submitted: February 28, 2011 Autor: simba
  • Flora2000 Company Analysis

    Flora2000 Company Analysis

    3. OBJECTIVES OF THE STUDY 3.1 Primary Research Objective To streamline the existing processes of online flower delivery and to do online branding of Flora2000. 3.2 Project Deliverables • Study of existing processes followed in online delivery of flowers. ...

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    Essay Length: 1,645 Words / 7 Pages
    Submitted: March 1, 2011 Autor: moto
  • Avon Company

    Avon Company

    AVON is the company with an old history. The very beginning of the direct-selling is also connected with AVON, when David McConnell (developer of AVON Company) realized that people came listening him describing the books because of the gifted perfume. ...

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    Essay Length: 504 Words / 3 Pages
    Submitted: March 1, 2011 Autor: moto
  • 1-800-Flowers Company Description

    1-800-Flowers Company Description

    1-800-Flowers.com 1-800-Flowers.com is the world's leading florist and gift shop (About Us: 1-800-FLOWERS). With its headquarters located in Westbury, New York, 1-800-Flowers.com was founded in 1976 by James McCann. James McCann, CEO and founder of ...

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    Essay Length: 972 Words / 4 Pages
    Submitted: March 1, 2011 Autor: viki
  • The Boeing Company Marketing Plan

    The Boeing Company Marketing Plan

    A marketing outline for The Boeing Company. Market share, SWOT analysis, Short term v. Long Term, Environmental analysis, Reccommendations Boeing is the world's leading aerospace company and the largest manufacturer of commercial jetliners and ...

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    Essay Length: 2,090 Words / 9 Pages
    Submitted: March 1, 2011 Autor: viki
  • Saxonville Sausage Company

    Saxonville Sausage Company

    SAXONVILLE SAUSAGE COMPANY In order to fulfil her ...

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    Essay Length: 2,815 Words / 12 Pages
    Submitted: March 8, 2011 Autor: andrey
  • Chem-Med Company Ratio Analysis

    Chem-Med Company Ratio Analysis

    Solution Case # 02: Question # 1: Year 2005 2006 2007 2008 2009 Sales 3051 3814 5340 74 10466 Sales Growth 25% 40% 40% 40% Sales growth for the year 2006 is 25% where as the sales growth projected for the year 2007, 2008 and 2009 is 40%. Question # 02: ...

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    Essay Length: 753 Words / 4 Pages
    Submitted: March 8, 2011 Autor: Antonio
  • Hansen's Beverage Company Analysis

    Hansen's Beverage Company Analysis

    ... is in Hansen's Beverage Company's best interest to pursue a ...

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    Essay Length: 2,068 Words / 9 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Hr Policies and Practices in Training Needs Analysis Area of Kazakhstani Companies

    Hr Policies and Practices in Training Needs Analysis Area of Kazakhstani Companies

    Introduction Each day each company faces a lot of people, consumers with different questions about production, about workstation and quality. All companies should have great service to ...

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    Essay Length: 3,783 Words / 16 Pages
    Submitted: March 8, 2011 Autor: andrew
  • Executive Information Simulation - Teleswitches Company

    Executive Information Simulation - Teleswitches Company

    ... the most difficult attribute of a company to change and can tend ...

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    Essay Length: 3,571 Words / 15 Pages
    Submitted: March 8, 2011 Autor: andrew

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