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  • Brief Introduction of Wimax and the Applications in Taiwan

    Brief Introduction of Wimax and the Applications in Taiwan

    Abstract This paper discusses Worldwide Interoperability for Microwave Access (WiMAX) which is an emergent broadband wireless technology. Compared with previous BWA (Broadband Wireless Access) technology, WiMAX is low-cost, faster , and providing broader coverage. This paper will describe the characteristics of the technology, summarize how it can be applied to enhance the community connectivity , and introduce the applications of WiMAX in Taiwan. Introduction of WiMAX According to Organization for Economic Cooperation and Development (OECD),

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    Essay Length: 1,607 Words / 7 Pages
    Submitted: September 8, 2012 Autor: fish86596065
  • Entry into a Foreign Market

    Entry into a Foreign Market

    1. Determine which institutional and risk factors Cameron must consider and whether they support entry or not. For a company such as Cameron International Corporation to enter Myanmar’s oil and gas industry to provide flow equipment and pressure control for land and sea oil rigs, it must understand the institutional environment. Institutional environment include political institutions; economic; and socio-cultural institutions. Politically, Myanmar is at a critical juncture. Newly elected President Thein Sein will attempt to

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    Essay Length: 2,297 Words / 10 Pages
    Submitted: September 9, 2012 Autor: edwardporras
  • Do Marketers Have the Ability to Control Our Desires

    Do Marketers Have the Ability to Control Our Desires

    Marketers do not have the ability to control our desires through effective marketing techniques. By taking into consideration demographics and psychographics marketers can successfully market products to their intended market segments thus increasing the desire for their product. People also often buy products for what they represent such as Victoria Secrets to look sexy. But the marketers do not know enough about everyone to manipulate them so they have to sell good quality products for

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    Essay Length: 275 Words / 2 Pages
    Submitted: September 10, 2012 Autor: cairoflashdodoo
  • Computer Applications in Marketing

    Computer Applications in Marketing

    College of Business Management e-Commerce and Marketing Specialization Course Syllabus Course Name: Computer Applications in Marketing Course Code: MKT 303 Course Pre-requisites: MGT 200, MKT 204 Credit hours: 3 Course Co-requisites: Course Status : Compulsory Course Description: The course represents an attempt to explore the potential of certain computerized statistical packages and programmes in summarizing, organizing, interpreting and analyzing marketing data, in addition to the use of a host of advanced statistical packages in predicting

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    Essay Length: 1,165 Words / 5 Pages
    Submitted: September 11, 2012 Autor: asadz
  • Marketing Vodafone Recommendations

    Marketing Vodafone Recommendations

    Recommendations Requires more staff at the first point of contact More computer systems should be made available to test the internet speed Drinking water in the store should be made available Must keep more furniture for the customers to sit Recommendations 1) Researches indicate that acquiring new customers can cost five times more than the costs involved in satisfying and retaining current customers 9. Vodafone should start a customer loyalty program for its customers like

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    Essay Length: 876 Words / 4 Pages
    Submitted: September 13, 2012 Autor: Piyush123456789
  • Segmentation of Art Market Dhonuk

    Segmentation of Art Market Dhonuk

    What variables would you use to segment the art market? What groups or segments would you identify? What are the behaviors of each group? There are two general categories of variables to segment the consumer markets: customer characteristics and buying responses. In terms of customer characteristics, we could consider geographic, demographic and psychographic characteristics. For geographic characteristics, we could use city size as a variable. For example, for the estimated 40.8% of urban population in

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    Essay Length: 386 Words / 2 Pages
    Submitted: September 16, 2012 Autor: twoheavy
  • Towards a Global Market for Lbo

    Towards a Global Market for Lbo

    TRANSITIONING TOWARD A GLOBAL LBO MARKET By Armanno Andrea Pappalardo The U.S. and European Union LBO markets traditionally have functioned in very different ways. Because of sophisticated debt and equity markets, American financial buyers have pursued investment strategies based on financing structures with multiple layers of securities and arbitrages between private and public markets. The European LBO market, by contrast, long has been regarded as an area of promise land but too immature to be

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    Essay Length: 2,284 Words / 10 Pages
    Submitted: September 20, 2012 Autor: aap2007
  • Marketing Objectives of Vyta Blast

    Marketing Objectives of Vyta Blast

    Marketing Objectives of Vyta Blast 1. Corporate Marketing Objective 1.1. Vyta Blast has participated in marketing with fresh advertising, media, and public relations agency partners and a multi-million dollar campaign planned this year to support their portfolio. Pooled with their attention on developing strong retail partnerships Vyta Blast will produce new advantages envisioned at enhancing the consumers' refreshment experience. Vyta Blast promotes awareness and education to help the consumer find the products that fit their

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    Essay Length: 490 Words / 2 Pages
    Submitted: September 20, 2012 Autor: glamourdiva74
  • Marketing Challenges in the Era of Technological Wave

    Marketing Challenges in the Era of Technological Wave

    Introduction. Marketing has emerged as the most critical function in today's international business climate even the smallest firms are now using innovative marketing techniques for increasing global competition. Marketing is about identifying and meeting human needs and social services. One of the best short definition of profitable marketing meet (Keller, 2012). According to Clough (2011), Marketing a product or service is an activity centre for a successful business it is concerned with identifying, anticipating and

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    Essay Length: 3,242 Words / 13 Pages
    Submitted: September 25, 2012 Autor: aidil
  • National Football League Marketing Mix

    National Football League Marketing Mix

    The National Football League is one of the largest corporate organizations in the United States. The league has been around since the 1920s but did not start becoming popular until the 1950s. In the 1950s the NFL embraced television to show games nationally. As the popularity of the sport grew throughout the decade another football league was born in 1960 called the American football league to compete with the NFL. In the 1970 season the

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    Essay Length: 1,308 Words / 6 Pages
    Submitted: September 25, 2012 Autor: battman82
  • Marketing Management

    Marketing Management

    The Launch Of An Existing Brand Currently In The Company Portfolio Into a Country Or Economic Zone Where It Currently Does Not Currently Exist Essays and Term Papers. I like to have an expanded view of the meaning of existing brand in the current company portfolio within the contest of the question for the MBE examination. This is intended with a view to enlightening me - deeply about the format in answering the questions properly

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    Essay Length: 269 Words / 2 Pages
    Submitted: September 27, 2012 Autor: donrichiexl
  • Dfa and Market Efficiency

    Dfa and Market Efficiency

    DFA and market efficiency Dimensional Fund Advisors (DFA) is an investment advisory company dedicated to the principle that the stock market is “efficient”. It has close working relationship with a number of prominent academics, first of all Eugene Fama and Kenneth French. Regarding the company’s philosophy we found some core principles that are followed by DFA from its inception, that are: • importance of diversification: DFA passively trades within the equity market in different security

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    Essay Length: 2,238 Words / 9 Pages
    Submitted: September 30, 2012 Autor: n4seba
  • McCormick Marketing Mix

    McCormick Marketing Mix

    Case 1 Questions 1. The marketing mix is made up of the 4Ps, product, place (distribution), promotion and price. For which of the 4Ps did McCormick not develop innovative tactics and practices? Cyrus McCormick’s invention, the reaper- machine to harvest wheat, was very significant to the United States Agricultural development. He developed innovative tactics to distribute his product, to promote it and to price it against the competition. However he did not do this for

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    Essay Length: 522 Words / 3 Pages
    Submitted: September 30, 2012 Autor: monibrinez
  • Roller Skate Marketing

    Roller Skate Marketing

    Joe Degono Marketing 456 10/12/11 Bringing Back Roller skate rinks Industry overview: Industry trends: Mixers has Wild West Wednesdays, the bowl has $1 drinks $1 games. All of these trends are old to the Bozeman Community. The roller rink will adopt or create new trends and provide additional incentives to get the business. Creating new trends would be the goal. Current issues: Roller skate rinks went out of style. I believe they became boring to

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    Essay Length: 789 Words / 4 Pages
    Submitted: October 8, 2012 Autor: simba
  • Marketing Plan

    Marketing Plan

    The following marketing plan forms the basis of the setting-up of an innovative new Cuba Restaurant for students in TSU and other schools nearby. The analysis allows us to outline a one-year marketing plan for a restaurant, which is a traditional Cuba restaurant to provide the lunch on-the-way for the students in TSU and other schools (targeted). First step of our plan is to get the real information, which include passenger flow volume, consumption per

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    Essay Length: 1,099 Words / 5 Pages
    Submitted: October 13, 2012 Autor: alven9909
  • Pepsico Vietnam Marketing Assigment

    Pepsico Vietnam Marketing Assigment

    ABSTRACT Vietnam is a developing country which has characteristics of a tropical monsoon climate, therefore, bottled beverages is an indispensable need. Beverage market of Vietnam has a rapid growth. Moreover it still has more potential for domestic company and also multinational company to develop. PepsiCo Vietnam is one of companies which have performed that really well. The main contribution to the success of PepsiCo Vietnam is the marketing activities. In modern economy, marketing has become

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    Essay Length: 3,247 Words / 13 Pages
    Submitted: October 14, 2012 Autor: moto
  • The Application of Activity-Based Costing to Marketing Costs in a Food Manufacturer

    The Application of Activity-Based Costing to Marketing Costs in a Food Manufacturer

    Purpose of the case: This case illustrates the application of Activity-based costing to marketing costs in a food manufacturer. While the purpose of analyzing product costs is to identify costs per unit of product, the purpose of analyzing marketing costs is to identify costs per customer or customer group. This case illustrates how cost drivers are identified and used to compare two separate customer groups based on the channels of distribution. These cost drivers could

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    Essay Length: 344 Words / 2 Pages
    Submitted: October 14, 2012 Autor: flounder
  • Market Analysis of Oxo

    Market Analysis of Oxo

       I choose to do analysis, evaluation and market recommendation about OXO kitchen utensil. Analysis: 1,Product: The kitchen utensil produced by OXO Co. is similar to the the kitchen utensil which produced by other company. I mean just from the basic functions' view. But on the other hand, the kitchen utensil produced by OXO Co. are more focus on the detail. For example of a bottle opener for the red wine, the basic structure is almost

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    Essay Length: 829 Words / 4 Pages
    Submitted: October 14, 2012 Autor: nbyyderek
  • Terracog's Market

    Terracog's Market

    Problem Statement TerraCog’s market share is declining and profitability of the company is at stake. Argument The management believes that it is TerraCog’s skill of converting customer feedback into high quality and exceptionally designed products that helped TerraCog grow in its GPS business. A competitor’s GPS product with satellite imagery has visually appealed to customers. TerraCog’s delay in responding to the market trend has already caused TerraCog to lose market share. TerraCog has decided to

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    Essay Length: 1,321 Words / 6 Pages
    Submitted: October 15, 2012 Autor: mk70296
  • Marketing Research Report: Cadbury Chocolate

    Marketing Research Report: Cadbury Chocolate

    1.0 Executive Summary Cadburys, a world leader of confectionary ever since 1824 and are well known for a strong brand and is a market leader in chocolate. Cadburys has three kinds of confectionary, gum, candy and more famously chocolate. Everyday millions of people enjoy the Cadburys brand. The report explains about the company that includes its objectives and mission, followed by a description of its products and services going into a comparison with its competitors.

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    Essay Length: 501 Words / 3 Pages
    Submitted: October 16, 2012 Autor: Sabby
  • Nestle Marketing Report Full Essay

    Nestle Marketing Report Full Essay

    malaysia nestle marketing report full essay.i want to know what is nestle malaysia marketing strategy includes of executive summary here brief overview of goals and recommendations in the plan.about SWOT Analysis to identifies your organizations major,about objective and strategies t what are the key goals we will focus on,relative to our six P's and SWOT analysis.marketing strategy is your game plan.i want to know all about nestle malaysia marketing strategy report for our assignment in

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    Essay Length: 330 Words / 2 Pages
    Submitted: October 16, 2012 Autor: tiny
  • Marketing Strategy, Strategic Planning and Execution

    Marketing Strategy, Strategic Planning and Execution

    It seems logical that performance is maximised when a business produces a creative marketing strategy and achieves marketing strategy implementation effectiveness. This report will focus on introducing the concepts of marketing strategy, strategic planning and execution. Potential financial and other risks associated with poor management of these concepts will be briefly explored. Further to this, recent thinking and best practises will be covered. The report will close by identifying some of the common mistakes associated

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    Essay Length: 350 Words / 2 Pages
    Submitted: October 17, 2012 Autor: Mastersstudent
  • Usa Market

    Usa Market

    USA Market US have the biggest market size about $78.8 bn among our countries in concern and growing at quite impressive rate of 13% for the last five years. However, the growth rate is lower in comparison to India and China. It has the highest internet penetration population of 72.5% in 2008. Number of people travelled in 2008 is 809.5 mn which is also the highest number of traveller. It would not sustain the same

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    Essay Length: 534 Words / 3 Pages
    Submitted: October 17, 2012 Autor: arjunsingh16
  • Consumer Marketers

    Consumer Marketers

    The market consist of consumer, business, global and government market. To make vista growth strongly in the market, the marketing team has market Vista in consumer markets. In this market company selling mass consumer goods and services such as Eye drops, Eye cream, Eye Ointment and tablet for eyes. By choosing this market it requires a clear sense of target customer, what need Vista product will meet and communicating brand positioning forcefully and creatively. Much

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    Essay Length: 261 Words / 2 Pages
    Submitted: October 22, 2012 Autor: shekeen
  • International Business - Political Stability of the Markets

    International Business - Political Stability of the Markets

    Contents Introduction 2 Intensity of Political Instability 3 Impact of Political Risk 4 Managing Political Risk 6 Making Political Challenge into Strength 8 Conclusion 9 References 9 Bibliography 11 Introduction Political stability of the markets that are proposed to make an investment of foreign expansion is a vital considerations for multinational corporations. Therefore proper vigilance is necessary from the international managers to assist the organization in making pertinent decision regarding the investments in foreign markets.

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    Essay Length: 3,244 Words / 13 Pages
    Submitted: October 24, 2012 Autor: viki