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Last update: June 10, 2016
  • Case Study on Intercontinental Hotels Group (ihg)

    Case Study on Intercontinental Hotels Group (ihg)

    IHG (InterContinental Hotels Group) is a global organization with nine hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, as well as two newest brands, EVEN™ Hotels and HUALUXE™ Hotels & Resorts. IHG also manages Priority Club® Rewards, the world's first and largest hotel loyalty program with over 65 million members worldwide (hospitalitynet, 2012). As an international hotel

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    Essay Length: 541 Words / 3 Pages
    Submitted: September 7, 2016 Autor: Kylin Jiang
  • Quality at the Ritz-Carlton Hotel Company

    Quality at the Ritz-Carlton Hotel Company

    Quality Management, Case 3 study Article 1 Review, Kim et Al 2012 Study effectively explains that holistic, corporation wide, implementation of QM practices is the key to get quantifiable returns in terms of innovation in both product and administration. The study used data from questionnaire based on QM from 223 manufacturing firms which were ISO 9001 certified. Study defined three measured out comes for innovation, 2 types of product innovations, radical and incremental, 2 types

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    Essay Length: 1,840 Words / 8 Pages
    Submitted: September 16, 2016 Autor: nandag
  • Rosewood Hotels Hbr Case

    Rosewood Hotels Hbr Case

    General Question: Should Rosewood adopt a corporate or individual brand strategy? Executive Summary In evaluating individual versus corporate branding strategies I recommend that Rosewood Hotels & Resorts adopt a corporate branding strategy to increase CLTV from $378 to $465 per customer. I also, recommend that Rosewood not dilute the individual brand persona of the individual properties but gradually and subtly incorporate Rosewood. Understanding a Rosewood Customer The current Rosewood customer can be described as affluent

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    Essay Length: 1,691 Words / 7 Pages
    Submitted: September 18, 2016 Autor: Paula Gomes
  • Hotel Villa Magna-Park Hyatt Madrid

    Hotel Villa Magna-Park Hyatt Madrid

    Caso práctico I – Hotel Villa Magna-Park Hyatt Madrid Juan Felipe Bustamante Velásquez 1. Realizar un análisis del entorno PEST Situación política Para el 9 de marzo de 2008 se celebran las elecciones para presidencia teniendo dos candidatos principales dos candidatos demasiado fuertes, Mariano Rajoy y José Luis Rodríguez Zapatero, el primero del Partido Popular y segundo del partido del PSOE (Partido Socialista Obrero Español), dando como ganador al candidato del PSOE con un 43,87%

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    Essay Length: 2,218 Words / 9 Pages
    Submitted: September 25, 2016 Autor: JUAN FELIPE BUSTAMANTE
  • The Regency Grand Hotel

    The Regency Grand Hotel

    Case Study 3 When Being The Boss Isn’t Enough Case Study 3 When Being The Boss Isn’t Enough Group 6 Contributors: Reza Maulana Ridwan Adi Pramanto Rivendra Roberta Fifin Amandaningrum Rully Feranta ________________ 1. Latar Belakang 2. Central Health Aged Care Services (CHAC) adalah perusahaan milik Pemerintah, yang memperkerjakan sedikitnya 500 pegawai terdiri dari berbagai macam posisi diantaranya para dokter, perawat, tenaga medis dan pegawai administrasi. CHAC memberikan perawatan rawat inap dan rawat jalan khususnya

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    Essay Length: 1,558 Words / 7 Pages
    Submitted: October 6, 2016 Autor: Reza Maulana
  • The Regency Grand Hotel

    The Regency Grand Hotel

    Case Study 3 When Being The Boss Isn’t Enough Case Study 3 When Being The Boss Isn’t Enough Group 6 Contributors: Reza Maulana Ridwan Adi Pramanto Rivendra Roberta Fifin Amandaningrum Rully Feranta ________________ 1. Latar Belakang 2. Central Health Aged Care Services (CHAC) adalah perusahaan milik Pemerintah, yang memperkerjakan sedikitnya 500 pegawai terdiri dari berbagai macam posisi diantaranya para dokter, perawat, tenaga medis dan pegawai administrasi. CHAC memberikan perawatan rawat inap dan rawat jalan khususnya

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    Essay Length: 1,560 Words / 7 Pages
    Submitted: October 8, 2016 Autor: Reza Maulana
  • Smart Hotels and Their Ecosystem

    Smart Hotels and Their Ecosystem

    Smart Hotels and their Ecosystem 1) How is Smart/Connected affecting the product/service? Smart and connected products are revolutionizing the hotel industry. These devices are helping the industry provide new levels of convenience and luxury to the customers. The preferences of guests ranging from room temperature to food habits are being recorded. When the customer visits the hotel again, he needn’t specify his preferences as they are already known. The minute he swipes his card to

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    Essay Length: 1,069 Words / 5 Pages
    Submitted: November 8, 2016 Autor: Aman Bhatia
  • The Regency Grand Hotel Case Study

    The Regency Grand Hotel Case Study

    Case: Additional case 8—The Regency Grand Hotel (Textbook additional cases, CA-11) Name: Rutva Mithani Student Number: 500741739 Course: MHR405 Section Number: 031 Date: 5th November 2016 Q1) Use one motivation theory to (a) examine the motivational problems in Regency Grand Hotel and (b) make recommendations for improvement 1. One of the motivational theories that can be used to examine the motivational problems in the grand regency hotel is Maslow’s hierarchy of needs. It has five

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    Essay Length: 1,517 Words / 7 Pages
    Submitted: December 1, 2016 Autor: Rutva Mithani
  • Hotel Business Plan

    Hotel Business Plan

    ________________ Contents Part 1: INTRODUCTION 1.1 Introduction 1.2 Objectives Part 2: EXECUTIVE SUMMARY Part 3: ASSIGNMENT Task 1: Business Idea and Target Market 1.1 The initial business idea using relevant criteria 1.2 Identification of the target market 1.3 Demonstration the methods of the target market Task 2: Required Skills 2.1 Skills needed to run the business 2.2 Legal and financial aspects that will affect the start-up of the business 2.3 Analyzing the areas of development

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    Essay Length: 6,723 Words / 27 Pages
    Submitted: January 6, 2017 Autor: Yamin Thu
  • Analyse and Evaluate Factors That Affect Customer Satisfaction with Hotel Stays and the Effect These Factors Have on Hotel-Management Strategies

    Analyse and Evaluate Factors That Affect Customer Satisfaction with Hotel Stays and the Effect These Factors Have on Hotel-Management Strategies

    Direct Entry Program Research Preparation and Practice Research Assignment Student Name: Ding jie Student ID: 5022867 Class: 3D Score required: Diploma/Bachelor 6.0 □ 6.5 □ 7.0 □ Master/Doctorate 6.5 □ 7.0 □ Teacher: Ingrid Prescribed word length: 2000 Actual word length: 1818 Date due: 02/12/2016 Date submitted:02/12/2016 Referencing Style: APA □ Harvard ☐ Assignment Topic: __Analyse and evaluate factors that affect customer satisfaction with hotel stays and the effect these factors have on hotel-management strategies

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    Essay Length: 2,199 Words / 9 Pages
    Submitted: March 12, 2017 Autor: Jam Ding
  • Hilton Hotels Crm Case Study

    Hilton Hotels Crm Case Study

    Pierre-Louis DAUBRAS Résultats de recherche d'images pour « marquette university » Customer Relationship Management Marquette University Case Study Hilton Hotels This report is about the CRM in Hilton Hotels. As we can see in the case, this company did well in managing the implantation of a CRM system into the core of their business. Through this report, we will see to what extent was their CRM a success and if Hilton should reinvest money to keep the

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    Essay Length: 1,523 Words / 7 Pages
    Submitted: March 20, 2017 Autor: Pierre-Louis Daubras
  • A Proposal for the Hr Department at the Venetian Resort Hotel Casino

    A Proposal for the Hr Department at the Venetian Resort Hotel Casino

    A PROPOSAL FOR THE HR DEPARTMENT IN A SMALL SCALE BUSINESS A Proposal for the Hr Department at The Venetian Resort Hotel Casino Contents Executive Summary 3 Transmittal letter 4 Introduction 5 Background of the Study 5 Analysis of the Problem 6 Recruitment, Retention and Employee Motivation 6 Culture 7 Leadership and development 8 Proposed Benefits 8 Schedule of Completion 10 A bar graph to illustrate the completion schedule 11 Staffing Requirements 12 Budget Analysis

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    Essay Length: 3,657 Words / 15 Pages
    Submitted: March 31, 2017 Autor: nyannyan long
  • Starwood Hotels & Resorts Worldwide Inc

    Starwood Hotels & Resorts Worldwide Inc

    Financial Analysis of Prepared by: EXECUTIVE SUMMARY Starwood Hotels & Resorts Worldwide Inc. is one of the leading hotel and leisure companies in the world, owning, operating and franchising numerous hotels, resorts and residences under its ten world renowned brands. In this report we will review some of Starwood’s Accounting Policies, analyze its reported financial statements for the last five years, and conduct ratio analysis in order to provide insight to the company’s financial standing.

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    Essay Length: 7,546 Words / 31 Pages
    Submitted: July 12, 2017 Autor: Lazaros Karapournalidis
  • The Golden Arch Hotel Case Study

    The Golden Arch Hotel Case Study

    The Golden Arch Hotel Case study Sandy Chien 3HE4 image1.png Mandy 3HE4 Brooks 3HE3 Bithia 3HE3 ________________ Table of Contents 1. Questions Allocation 3 2. Introduction 3 3. The additional 3 Ps of Marketing 4 3.1 People 4 3.2 Process 4 3.3 Physical Evidence 5 4. The PEST analysis 7 4.1 Political and Regulatory Environment 7 4.2 Economic Environment 7 4.3 Sociocultural Environment 8 4.4 Technological Environment 9 5. The SWOT Analysis 10 5.1 Strength

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    Essay Length: 4,200 Words / 17 Pages
    Submitted: August 30, 2017 Autor: Yue Dai
  • Identifying More Opportunities to Increase Room Occupancy Rate of Hotel Daspalla in Visakhapatnam

    Identifying More Opportunities to Increase Room Occupancy Rate of Hotel Daspalla in Visakhapatnam

    MEMO Identifying more opportunities to increase room occupancy rate of Hotel Daspalla in Visakhapatnam Daspalla has been in the hotel industry for past 25 years in Visakhapatnam and lies in the heart of Vizag’s business district. Recently the 4-star hotel has witnessed a major decline in its occupancy rate. Despite a major opportunity in the budget hotel space, the brand has barely managed to break even in the last two years. A sharp fall of

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    Essay Length: 385 Words / 2 Pages
    Submitted: October 12, 2017 Autor: Dking12
  • Hotel Industry Pestel Analysis

    Hotel Industry Pestel Analysis

    Political Factors For the success of any industry, Political stability is the most important requirement. In UK, hospitality industry is one of the vital success areas of economic expansion. Hotel industry being the 5th largest industry is contributing to 34 billion pounds in gross tax revenues. For the hotel industry, the regional growth fund establishment is one of the major sign of probable growth in this sector. The political factors in the hotel industry can

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    Essay Length: 1,077 Words / 5 Pages
    Submitted: November 12, 2017 Autor: Gabrysia Huzar
  • The Portman Hotel Company

    The Portman Hotel Company

    Case Analysis: The Portman Hotel Company Presented by, Group AN2 Ankit Tripathi 15S706 Keerthan R 15S723 S S N Chandrika 15S749 Swati S Giri 15S3 Problem statement In what ways can the Portman hotel company restructure its working methodologies, set clear direction for its employees to retain the POD in implementing Asian hospitality and to achieve motto of - maximize service while minimizing management over-head. Organization Background The Portman hotel was to be the first

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    Essay Length: 1,098 Words / 5 Pages
    Submitted: February 12, 2018 Autor: Chirayu Thakuria
  • Westin Hotels and Resorts Case Analysis

    Westin Hotels and Resorts Case Analysis

    Westin Hotels and Resorts Case Analysis 1. Linking the case to the HBR article by Pine and Gilmore on the experience economy, what elements of the HBR article are in the Westin case? The most evident element of the HBR article present in the Westin case is the Progression of Economic Value. Westin started their customer experience transformation by creating new commodities in the forms of beds, baths, and other products designed to take care

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    Essay Length: 443 Words / 2 Pages
    Submitted: February 13, 2018 Autor: JT Vinson
  • Full or Limited Service Hotels

    Full or Limited Service Hotels

    Full or Limited Service Hotels Article link - http://www.businesstravelnews.com/Procurement/Select-Service-Boom-Pros-Cons The article is about the pros and cons of limited service hotels that recently experienced a boom in U.S hospitality industry. In 2014 and 2015 limited service hotels accounted for 70% of all rooms added in the U.S hotel industry. More and more hotel companies, owners and investors choose limited service hotels as they are easier to develop and offer better return on investment. One of

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    Essay Length: 418 Words / 2 Pages
    Submitted: February 28, 2018 Autor: bigzdog
  • Taj Hotel Group Case Study

    Taj Hotel Group Case Study

    Case Study 1 Taj Hotel Group is one of the largest luxury hotel companies in India, founded by Jamsetji Tata, who is the founder of the Tata Group. R.K. Krishna Kumar was the head of Taj hotel Group at that time. In order to level up the service quality to meet the international hotel service standard in Taj Hotel, Krishna Kumar had brought a new employee management system to the company. And the company was

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    Essay Length: 1,262 Words / 6 Pages
    Submitted: March 6, 2018 Autor: Zhao Jiarou
  • Regal Carnation Hotel Case Analysis

    Regal Carnation Hotel Case Analysis

    Regal Carnation Hotel: Case Analysis Regal Carnation Hotel: Case Analysis MBA-622 February 28, 2016 Regal Carnation Hotel: Case Problem Statement: Steve McKenzie’s decision to stay at the Regal Carnation Hotel resulted in a bad experience that did not meet his expectations. If McKenzie continues to approach the process of making decisions as he did for his Guam vacation, he will continue to receive inconsistent outcomes. Analysis: Why did Mackenzie and his wife have a bad

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    Essay Length: 2,528 Words / 11 Pages
    Submitted: March 6, 2018 Autor: Chris Dragon
  • Marina Bay Sands, Singapore - Hotel Marketing

    Marina Bay Sands, Singapore - Hotel Marketing

    Executive Summary I have been employed as an Assistant Marketing Manager of Marina Bay Sands, Singapore. Currently, the marketing Director of the hotel is reviewing the Department's marketing programs for the 2018 Marketing Plan. I have been asked to assist in the project. This report will cover 4 Tasks. They are The concepts of marketing in a services industry context which include concepts of marketing for a relevant services industry the impact of the marketing

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    Essay Length: 6,354 Words / 26 Pages
    Submitted: May 15, 2018 Autor: Shaoze Deng
  • Hotel Domicile Case Study

    Hotel Domicile Case Study

    ________________ Contents Executive Summary 2 Issue(s) Identification 3 Immediate issues 3 Long term issues 3 Operating Environment 4 SWOT analysis 5 Alternatives and/or Options 7 Recommendations 12 Monitor and Control 13 References 15 ________________ Executive Summary In order to address and solve the immediate loss of revenue due to empty room at peak times at Hotel Domicile, I compiled this report that details a new distribution channel management strategy aligned with a total revenue management

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    Essay Length: 2,474 Words / 10 Pages
    Submitted: July 31, 2018 Autor: gAdisa
  • Process Performance and Quality at Starwood Hotels & Resorts

    Process Performance and Quality at Starwood Hotels & Resorts

    Background Starwood Hotels and Resorts was one of the world's largest hotel companies that owns, operates, franchises and manages hotels, resorts, spas, residences, and vacation ownership properties under its 11 owned brands. Starwood Hotels and Resorts is no stranger to quality management. In the most recent year, Starwood properties around the globe held 51 of approximately 700 spots on Conde Nast’s Gold List of the world’s best places to stay. Its spa and golf programs

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    Essay Length: 796 Words / 4 Pages
    Submitted: January 18, 2019 Autor: enaraphaella
  • The Arts Property and Hotel

    The Arts Property and Hotel

    The Arts Property and Hotel Viraj Jagani TSTD 6221 – Hospitality Market Analysis February 14, 2019 Executive Summary: The Arts Property and Hotel was recently purchased by Faus and other investors after the previous two owners had experienced heavy losses due to poor management during development and operation. The property was purchased by the investors in order to maximize internal rate of return in a short amount of time. In order to increase the value

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    Essay Length: 1,230 Words / 5 Pages
    Submitted: May 4, 2019 Autor: vjagani

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