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Last update: June 26, 2015
  • Canadian Solar Case Analysis

    Canadian Solar Case Analysis

    Introduction Canadian Solar was established in 2001 by Dr Shawn Qu. Canadian Solar is a leading manufacturer of PV components for solar energy. They have experienced significant growth over the past five years increasing revenues from 9.7 million to 705 million. This growth is due to the government incentive programs encouraging the adoption of solar PV (photovoltaic) technology. Canadian solar is a globally situated firm with a head office in Canada, branch offices in other

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    Essay Length: 1,625 Words / 7 Pages
    Submitted: June 5, 2012 Autor: viki
  • Marketing Plan-Marketing Mgr/healthcar Mgr

    Marketing Plan-Marketing Mgr/healthcar Mgr

    MARKETING PLAN PROFESSIONAL OBJECTIVE: e-Commerce Global Marketing Management Manage global marketing e-commerce specializing in marketing communications. Specific responsibility for new brand marketing that involves all media channels Preferred functions include: Director of International Marketing Vice President, Global Marketing Marketing & Communications Manager Media Marketing Director POSITIONING STATEMENT Expertise developing branding programs, which capture market share in both vertical and horizontal markets. Direct new brand marketing programs introducing Web services to vertical markets. Implemented $1.4M promotion

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    Essay Length: 491 Words / 2 Pages
    Submitted: June 5, 2012 Autor: andrey
  • Robertson Tools Company Value Analysis

    Robertson Tools Company Value Analysis

    Robertson Tools Company value analysis Monmouth Inc. is a leading producer of engines and massive compressors used to force natural gas through pipelines and oil out of wells. It is has dependence on sales to the oil and gas industries, the earnings of which is fluctuated owing to cyclical nature of heavy machinery and equipment sales. Anyway, the company’s amount of earnings growth and sales are above average in long-term view. From the last three

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    Essay Length: 667 Words / 3 Pages
    Submitted: June 6, 2012 Autor: sirnop
  • Harley Davidson Case Analysis

    Harley Davidson Case Analysis

    Factors to be considered when analysing the alternatives:- 1. Increase Prices:- Positive Effect: - By increasing the price the profit of the company will increase. This will provide an easy way to match supply and demand without requiring additional capital investment and there will be no need to change the production process. Negative Effect: - There may be some negative aspects of increase of price as by doing so the sale of the bike may

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    Essay Length: 453 Words / 2 Pages
    Submitted: June 6, 2012 Autor: anuj_parasar
  • Acc 422 Disclosure Analysis Paper

    Acc 422 Disclosure Analysis Paper

    Disclosure Analysis Paper ACC 422 March 5th, 2012 Disclosure Analysis Paper Dick’s Sporting Goods, Inc. is a publicly traded company that ends its fiscal year on the Saturday closest to the end of January. It can be found on the New York Stock Exchange under the DKS. The purpose of this paper is to analyze the cash and cash equivalents, the accounts receivables, and the inventories that have been reported on the company’s last 10k

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    Essay Length: 723 Words / 3 Pages
    Submitted: June 7, 2012 Autor: suzieq
  • Application of Concept Analysis to Clinical Practice

    Application of Concept Analysis to Clinical Practice

    Application of Concept Analysis to Clinical Practice Concept Analysis refers to the rigorous process of bringing clarity to the definition of the concepts used in science (McEwen & Wills, 2011, p. 51). To better understand patients and processes, nurses use concept analysis to explore concepts. According to McEwen (2011), the purpose of concept analysis is to clarify, recognize, and define concepts that describe phenomena. In her publication "Letting go before death: a concept analysis", S.E.

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    Essay Length: 894 Words / 4 Pages
    Submitted: June 7, 2012 Autor: jon
  • Global Market Research

    Global Market Research

    Global Market Research Case In the case study 3-2, Sperry/MacLennan Architects and Planners is considering taking their firm global by expanding into the United States. The firm specializes in recreational facilities and is contemplating branching out to expand their market and opportunities. Mitch Brooks a junior partner is by some of the slowing down of the market and intends to present the expansion plan to the directors in their October meeting. Drew Sperry is one

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    Essay Length: 842 Words / 4 Pages
    Submitted: June 7, 2012 Autor: moto
  • Marketing Strategy

    Marketing Strategy

    Project Introduction Field Project Title Convergence of products and features loading are widespread in consumer market (camera phones, print/scan/copy/fax machines etc.). When do people prefer converged products to dedicated products? Converged Products The definition of converged product is fairly straightforward from the project title. However we would like to explain it in a little more depth as the research would be based on this description/definition. The idea of a converged product is different from having

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    Essay Length: 1,109 Words / 5 Pages
    Submitted: June 8, 2012 Autor: niraj_mod
  • Whole Foods Market in 2008

    Whole Foods Market in 2008

    Whole Foods Market is the largest natural, organic and health food supermarket in the United States. The company has a strong workforce of 32000 employees and runs 172 stores in the United States, Canada, and the United Kingdom. John Mackey first started the company as a natural grocery store in 1978. The store unsuccessful to meet most wanted results due to its small location, which facilitated only limited to a small assortment. Furthermore, the store

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    Essay Length: 1,096 Words / 5 Pages
    Submitted: June 8, 2012 Autor: andrey
  • Foreign Market Entry & Diversification

    Foreign Market Entry & Diversification

    Assignment 3 - Foreign Market Entry & Diversification Q1) Identify & discuss the trends in the global beer markets. The global consumption of beer is showing an increasing trend, as is evident from the fact that the World's Top 10 Beer Brands shipments globally, increased from 229.9 Millions in 2005 of Barrels to about 247.60 Millions of Barrels in 2006 (an Y-o-Y increase of 8%). Furthermore, the acceptability or the liking of the Top 10

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    Essay Length: 1,642 Words / 7 Pages
    Submitted: June 9, 2012 Autor: jon
  • Starbucks Marketing 4ps Place

    Starbucks Marketing 4ps Place

    1. Hybrid Channels – Starbucks already practices channel integration. Office customers can order a breakfast set via telephone and have it delivered to their office (only for those within the same building), or pick it up immediately at a convenient outlet. However, Starbucks are unable to support office delivery during their peak hours between 7.00am to 10.30am, and 12.00pm to 3.30pm. Therefore, we propose hiring a temp staff for 4 hours (7.00am to 11.00am) to

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    Essay Length: 360 Words / 2 Pages
    Submitted: June 10, 2012 Autor: simba
  • Snap Fitness Cvp and Break-Even Analysis

    Snap Fitness Cvp and Break-Even Analysis

    Snap Fitness CVP and Break-Even Analysis Elba Roark, Virginia Davis, Gloria Sanders, Florita Smith, Landry Cobb ACC/561 April 23, 2012 Suzanne Adams Snap Fitness CVP and Break-Even Analysis Snap Fitness is a franchised fitness center that sells the franchised name to owners to help market to the consumer. Snap fitness allows the owner to use the Snap Fitness name and business model for a fee to the owner. The ownership of a Snap Fitness franchise

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    Essay Length: 1,089 Words / 5 Pages
    Submitted: June 10, 2012 Autor: elbaroark
  • Marketing Plan for Lancome Company

    Marketing Plan for Lancome Company

    Table of Contents I. Executive summary: 1 II. Current market situation: 1 1. Market description: 1 2. Product Review: 2 3. Competitive Review: 3 III. Strengths, Weaknesses, Opportunities and Threat Analysis 6 1. Strengths: 6 2. Weakness: 7 3. Opportunities: 7 4. Threats: 8 IV. Market-Product Focus: 8 1. Marketing and Product Objectives 8 2. Target Market 9 3. Product differentiation 9 V. Marketing Strategy: 9 1. Product Strategy: 9 2. Pricing Strategy: 9 3.

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    Essay Length: 5,040 Words / 21 Pages
    Submitted: June 10, 2012 Autor: andrew
  • Marketing Management Final

    Marketing Management Final

    Brand equity is the inherent value in a brand name that provides the owner of the brand name a direct advantage over competition through that brand name. Brand equity enables companies to generate more profits than their competitors. Brand equity provides brands the price difference between the benefit provided and what consumers are willing to pay for a known brand. A news report titled “Kids are growing up Apple” accounts the benefit that young consumers

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    Essay Length: 1,749 Words / 7 Pages
    Submitted: June 10, 2012 Autor: atticushirt
  • Swot Analysis of Dominos Pizza

    Swot Analysis of Dominos Pizza

    Concept of SWOT Analysis A SWOT analysis summarizes the main environmental issues in the form of opportunities and threats (O&T) facing an organisation. In this technique, they are specifically listed alongside the strengths and weaknesses of the organisation (S&W). The strengths and weaknesses are internal to an organisation and the technique is used to put realism into the opportunities and threats. In this way, the environment may be assessed as giving a rise to a

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    Essay Length: 378 Words / 2 Pages
    Submitted: June 11, 2012 Autor: simba
  • Critical Analysis

    Critical Analysis

    Introduction Collaborative Online Resource Environment (CORE) is a joint partnership between Rocky View Schools (RVS), the Calgary Board of Education, Calgary Catholic School District, Golden Hills School Division and Canadian Rockies Public Schools. CORE will allow teachers to access 21st century resources such as digital books, newspapers, audio, video and educational games. These resources will be incorporated into lesson plans. With CORE, all these schools can collaborate and be able to teach one another the

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    Essay Length: 459 Words / 2 Pages
    Submitted: June 11, 2012 Autor: zipcar
  • Policy Analysis

    Policy Analysis

    Policy Analysis II (Courts) Policy Analysis II The best predictor for past behavior is one's future behavior. The way to stop known offender's from continuing criminal behavior is by taking the necessary steps to prevent crime. Crime prevention is an effort to redirect those individuals who are not in a life of crime. As an intervention for reducing crime through the courts and corrections and for policy purposes, these interventions can be broke down into

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    Essay Length: 1,597 Words / 7 Pages
    Submitted: June 11, 2012 Autor: jparr52
  • Analysis of Desiree's Baby

    Analysis of Desiree's Baby

    In the short story "Desiree's Baby, Chopin explores the problem of a man's pride conquering the love he has for his wife and race. This story examines why Armand's pride was much bigger than the love he had for Desiree and also shows how race altered the course of events. Armand is portrayed as a typical wealthy man who has it all. He assumed that because his family name was "…one of the oldest and

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    Essay Length: 591 Words / 3 Pages
    Submitted: June 11, 2012 Autor: andrew
  • Marketing Plan

    Marketing Plan

    . Action programs The season of construction industry often lays from June to December. In order to prepare for our innovative product, we create the time line including preparation and activities for the first year. Product will be officially available at February, 2013 A. From November 2012 to February 2013: Preparing, reaching some big construction companies. - We will introduce the new construction product via exhibitions - Brand building via sponsoring - Hold seminar about

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    Essay Length: 362 Words / 2 Pages
    Submitted: June 12, 2012 Autor: ddcal
  • Industry Analysis

    Industry Analysis

    a) Industry analysis- trends and environmental factors - Impact of technology resulting in the shift towards more electronic toys instead of the old mechanical ones - increase in demand for more educational toys to enhance learning abilities in infants and toddlers b) Nature and extent of demand Customer analysis - Developed country hence more working adults which result in shorter family play time - Kids favoring electronic toys c) Competitor analysis Kiddy Palace (Differentiated marketing)

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    Essay Length: 286 Words / 2 Pages
    Submitted: June 12, 2012 Autor: jon
  • Capital Markets

    Capital Markets

    Real assets determine the wealth of an economy. Financial assets are claims to the income generated by real assets or claims on income from the government. Therefore, investors returns on securities ultimately come from the income produced by the real assets that were financed by the issuance of securities traded in CM. Financial assets and the markets in which they trade play several crucial roles in developed economies, because they permit to maximize profitability of

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    Essay Length: 1,916 Words / 8 Pages
    Submitted: June 12, 2012 Autor: andrey
  • Southwest Airlines Analysis

    Southwest Airlines Analysis

    Case 28 Southwest Airlines Analysis 1. What three things impress you most about this company? Why do you think Southwest appears on Fortune's list of the most admired airlines in the world? Well-prepared students should have little trouble citing three impressive things about Southwest Airlines. Any of the following would seem to qualify: ? The competitive power of the company's strategy and the tight fits among the pieces of the strategy-Southwest's strategy is quite well-crafted

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    Essay Length: 1,250 Words / 5 Pages
    Submitted: June 12, 2012 Autor: viki
  • Technology Marketing

    Technology Marketing

    1. Would you have been long (buy) or short (sell) Blockbuster stock at the time of the case material written? How about Netflix? Why? Hindsight is always 20/20 when it comes to picking the right stock, and at the time of the case material, there was clearly a lot of confusion and speculation as to which player in the video-on-demand (VOD) and DVD rental industry would come out on top. Although Reed Hastings, CEO of

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    Essay Length: 2,619 Words / 11 Pages
    Submitted: June 13, 2012 Autor: andrey
  • Introduction to Global Marketing

    Introduction to Global Marketing

    INTRODUCTION AND OVERVIEW As the preceding examples illustrate, the global marketplace finds expression in many ways. Some are quite subtle; others are not. While shopping, you may have noticed more multilanguage labeling on your favorite products and brands. Your local filling station may have changed its name from Getty to Lukoil, reflecting the Russian energy giant's expanding global reach. On the highway, you may have seen a semitrailer truck from FedEx's Global Supply Chain Services

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    Essay Length: 739 Words / 3 Pages
    Submitted: June 13, 2012 Autor: antoni
  • Websites Analysis

    Websites Analysis

    Based on the information gathered using MyMetrix it is suggested that BIZRATE.COM, REDFLAGDEALS.COM and FLYERLAND.CA are the three English language websites in Canada for retail comparison shopping. This would benefit KRAFTCANADA because they are targeted towards similar target market. Also KRAFTCANADA's target would be attracted towards their advertisements because they want to shop for a good deal. Amongst the suggested websites, FLYERLAND.CA has the highest composition unique visitors of 27.2% and the reach of 7.8%.

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    Essay Length: 557 Words / 3 Pages
    Submitted: June 14, 2012 Autor: peter

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