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Last update: January 17, 2016
  • Coca-Cola Case Study

    Coca-Cola Case Study

    KO PEP DPS Market Cap: 145.05B 100.22B 8.40B Employees: 139,600 294,000 19,000 Qtrly Rev Growth (yoy): 39.70% 36.50% 4.10% Revenue (ttm): 35.12B 57.84B 5.64B Gross Margin (ttm): 63.86% 54.74% 60.20% EBITDA (ttm): 10.45B 11.83B 1.23B Operating Margin (ttm): 25.65% 16.42% 18.19% Net Income (ttm): 11.81B 6.31B 528.00M EPS (ttm): 5.06 3.92 2.18 P/E (ttm): 12.49 16.13 17.23 PEG (5 yr expected): 1.92 1.68 1.41 P/S (ttm): 4.18 1.76 1.5 A company like Coca-Cola has many

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    Essay Length: 319 Words / 2 Pages
    Submitted: March 15, 2011 Autor: peter
  • Coca Cola Case Study

    Coca Cola Case Study

    History Coca-Cola enterprises Incorporated, employees 66,199 operates, 444 facilities, 47,235 vehicles, 1.9 million pieces of cold drink equipment and sold 3.8billion unit cases in 46 states in the united states, all 10 provinces of Canada and portions of Europe including Belgium, France, Great Britain, Luxembourg and the Netherlands (Coca-Cola facts 99). An, Atlanta Pharmacist Dr. John Slyth Pemberton founded Coca-Cola on May 8, 1886. The carmel colored ingredients, Coca leaves and kola nuts. Later the

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    Essay Length: 4,630 Words / 19 Pages
    Submitted: October 30, 2011 Autor: jewwreww
  • Coca-Cola Case

    Coca-Cola Case

    Phase 2 Individual Project Deliverable Length: 800–1,000 words Details: Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time. Research a top multinational company in the world including its international strategy over the last 10 years. Using your research, write a

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    Essay Length: 271 Words / 2 Pages
    Submitted: November 26, 2011 Autor: antoni
  • Coca Cola Case

    Coca Cola Case

    This course introduces students to the fundamental concepts for business operations. Key concepts addressed in the course include: External and internal environments in which firms operate Forms of business ownership International business activities Organizational structure and key management functions Marketing of services and products Management of employees Use of technology to develop, market, and deliver products and services Accounting systems and financial reporting For the course project, Business Report: Exploration of how a Real-World Firm

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    Essay Length: 879 Words / 4 Pages
    Submitted: February 16, 2012 Autor: Antonio
  • Coca Cola Case Study

    Coca Cola Case Study

    Executive Summary: The strategic choices of Coca-Cola align with the firm's generic strategy of differentiation. The incorporation of SWOT analysis identifies a strength that has allowed the company to maintain a sustained competitive advantage, however has overlooked an opportunity in the health drink market. In this paper, I look at the differentiation strategy for Coca-Cola and compare the strategy to the SWOT analysis. In addition, I will discuss the missed opportunity mentioned above as well

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    Essay Length: 701 Words / 3 Pages
    Submitted: August 5, 2012 Autor: shagner
  • Coca-Cola Case Study

    Coca-Cola Case Study

    According to an article, sugary drinks, such as soft drinks, increase the risk of obesity, diabetes, heart disease, and gout. This was based on a 20-year study that stated people who consume sugary drinks regularly have 26% possibility of developing these sicknesses, especially diabetes. (Harvard School of Public Health, 2012) With this, there are a lot of substitute products that are being introduced to the market. These substitutes are bottled water, sports drinks, coffee, and

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    Essay Length: 426 Words / 2 Pages
    Submitted: January 22, 2013 Autor: euniececamua
  • Cola Case

    Cola Case

    Five Forces Analyses 1. Concentrate producers Industry competitors: The growth rate of the industry is slow, with an average of 3% per year. High level of competition is a result of slow industry growth. Besides, there are hundreds of local manufacturers in the U.S. soft drink industry. As there are many competitors, the level of competition is high. Buyers: Bottlers are the buyers for concentrate. They use concentrate to produce CSDs products. Their bargaining power

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    Essay Length: 448 Words / 2 Pages
    Submitted: February 4, 2013 Autor: Antonio
  • Coca Cola Case Study

    Coca Cola Case Study

    Delineate the ethical issues and dilemmas (as found in Chapter 3) the company faced. The Coca Cola Company at the turn of the century came under scrutiny for one ethical problem after another. These issued included integrity, alleged racial discrimination, abusive or intimidating behavior, manipulating earnings, environmental issues, and disrupting long term contractual agreements with distributors. The company's integrity took a major hit in the unethical manner in which they responded to and handled the

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    Essay Length: 1,243 Words / 5 Pages
    Submitted: May 18, 2013 Autor: biged1953
  • Virgin Cola Case Analysis

    Virgin Cola Case Analysis

    To Challenge Pepsi and Coca Cola? It was daring. Richard Branson's Virgin Group boss has done by launching a competing drink and exploding. 50 cl bottle is inspired by the forms of chubby Pamela Anderson, star of the series "Baywatch." After Great Britain in 1994, the drink has landed in France in 1996. And now it is ready to conquer the United States. VIRGIN megastore stores through an airline (Virgin Atlantic), financial products (Virgin Direct),

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    Essay Length: 951 Words / 4 Pages
    Submitted: October 28, 2013 Autor: moto
  • Coca-Cola Case Study

    Coca-Cola Case Study

    I.          Invented in 1886, and now sold in over 200 countries, Coca-Cola is one of the world's leading soft drinks. The cool, and refreshing carbonated soft drink is produced by the Coca-Cola Company in Atlanta, Georgia, but is bottled and sold all across the world.  The worldwide popularity of Coca-Cola is due to many factors, of which I will cover. Today, I will speak about:                         1. The beginnings

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    Essay Length: 778 Words / 4 Pages
    Submitted: November 18, 2013 Autor: andrey
  • Coca Cola Case

    Coca Cola Case

    The company I chose to look at was the Coca Cola Company. They are an American multinational beverage corporation that produce non alcoholic beverages. The company is best known for its main product Coca-Cola. I am going to look at some aspects of Coca Cola’s supply chain showing how they convert inputs of materials and resources into added value outputs and how these get to the consumers. Relationship with its Suppliers Firstly if we were

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    Essay Length: 2,880 Words / 12 Pages
    Submitted: November 23, 2014 Autor: tussy
  • Coca-Cola Case Study

    Coca-Cola Case Study

    [Type the document title]1117008_VI 1. What should Coke do with CCE going forward? Own/retain CCE? Follow a "beer" model? Replay the "hospital ward" strategy? Other? Why? * The Coca-Cola spent a lot of money to buy the major assets of its main bottler. But it may not be interested in keeping them. Because of the high impact structure the beverage giant just announced a $12 billion deal to take over the North American operations of

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    Essay Length: 707 Words / 3 Pages
    Submitted: November 8, 2015 Autor: Ratan Priya
  • Coca Cola Case Study

    Coca Cola Case Study

    LO 3.1 Corporate objectives are the foundation sales strategy, job definitions and sales compensation plans are based upon. It is crucial that this first step in alignment process be given adequate attention. Most corporate objective targets used by a business will specify the time frame anticipated for their achievement and how the company's success in doing so is to be assessed. Corporate Objective refers to what, why and how they want to achieve their ultimate

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    Essay Length: 2,776 Words / 12 Pages
    Submitted: November 27, 2015 Autor: sallu619
  • Coca Cola Case Study

    Coca Cola Case Study

    ________________ 1. Introduction In 1886, an Atlanta pharmacist, Dr. John S. Pemberton, created a flavored syrup that would revolutionize the world; his partner, Frank M. Robinson, named it and designed the trademark that would become a sign of pop culture. They gave the world Coca-Cola. 1.1 The Product Coca-Cola is a carbonated soft drink. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke. The company produces

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    Essay Length: 9,169 Words / 37 Pages
    Submitted: January 20, 2016 Autor: Deepanshu pattanayak
  • Coca Cola Case Analysis

    Coca Cola Case Analysis

    COCA-COLA CASE ANALYSIS Coca-Cola Case Analysis Peter Portera Columbia Southern University ________________ Coca-Cola Case Analysis The Coca-Cola Company has been a favorite in America and around the world for over 100 years. The drink and the name brand have stood the test of time. Innovation, diversity, and strong leadership are its calling card. The drink packaging and creative marketing makes Coca-Cola an industry leader in sales and brand. Coca-Cola has survived a great depression, world-war

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    Essay Length: 2,162 Words / 9 Pages
    Submitted: January 28, 2016 Autor: slamabama33
  • Coca-Cola Case Study Analysis

    Coca-Cola Case Study Analysis

    Charmaine Regina Asril Lee Coca-Cola Case Study Analysis BUAD 497 1) The first force is the threat of potential new entrants. Although the threat is low, the case shows that there is no major risk of new entrants in the Cola industry for Coca-Cola and Pesi-Cola. The number of U.S soft drink consumers has significantly decreased from more than around 2000 in 1970. During that period of time, Americans were consuming only 23 gallons of

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    Essay Length: 692 Words / 3 Pages
    Submitted: September 21, 2016 Autor: kombuchar
  • Coca Cola Case Study

    Coca Cola Case Study

    Student Name: SONG Yuanwen Student ID: 1106435 COCA-COLA CASE STUDY Question 1 What aspects of US and Indian culture may have been a cause of Coke’s difficulties in India? Answer: Coca-Cola, one of the biggest soft drink brand known worldwide, covering over half the market began its investment in India since 1997. The company faced some difficulties for being accused of using water with pesticides in 2006-2007. In its expanding of India market, Coca-Cola might

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    Essay Length: 3,744 Words / 15 Pages
    Submitted: November 19, 2016 Autor: Yw Song
  • Coca Cola Case Analysis

    Coca Cola Case Analysis

    Introduction Coca-Cola or Coke for short has been a staple in American households for years. Some may wonder how a company that’s been around for 125 years is performing since times are different now days. Financial statements hold the answer to the question: “how is a company performing?”. While there are many numbers that may be confusing to the naked eye business professionals can interpret the numbers. Through this paper, it will discuss and answer

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    Essay Length: 1,282 Words / 6 Pages
    Submitted: July 21, 2018 Autor: pomai2012
  • Coca-Cola Case Study

    Coca-Cola Case Study

    Coca-Cola Introduction: Coca-Cola has been one of the most popular brands among the world and owned one of the top-selling products for years. In order to hit the masses and cover the massive market, the company has adapted its strategies through different periods and situations under two basics: connect emotionally and socially with the audience. They are trying to “communicate”. (Kotler & Keller, 2016, p.610) Question #1: What does Coca-Cola stand for? Is it

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    Essay Length: 561 Words / 3 Pages
    Submitted: April 9, 2019 Autor: MasterKey
  • A Case Study of Coca - Cola in India

    A Case Study of Coca - Cola in India

    Strategic Alliances For Reentry Into Abandoned Markets: A Case Study Of Coca- Cola In India Dinker Raval and Bala Subramanian INTRODUCTION The current trend of internationalization of business and the global movement towards free trade has created an intriguing and unique trend of multinationals reentering markets which they once left or abandoned. In such reentry scenarios, strategic alliances across borders offer an attractive option to recapture former market positions. The cases in point are those

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    Essay Length: 2,748 Words / 11 Pages
    Submitted: March 18, 2011 Autor: andrey
  • Cola Wars Case Study Analysis - Coco-Cola and Pepsi

    Cola Wars Case Study Analysis - Coco-Cola and Pepsi

    Cola Wars Cola Wars Case Study Analysis Introduction: There are two well known beverage companies, Coco-Cola and Pepsi. They have competed considerably and distributed the beverage market profit for several decades. In the open market, it is difficult to exactly tell which one is the winner within the perfect competition, since both companies use different style of promotion and product to expend their markets. (megaessays.com) The competitive environment of the carbonated soft drinks started about

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    Essay Length: 4,478 Words / 18 Pages
    Submitted: March 20, 2011 Autor: andrew
  • An Internalization Approach to Joint Ventures: The Case of Coca-Cola in China

    An Internalization Approach to Joint Ventures: The Case of Coca-Cola in China

    An Internalization Approach to Joint Ventures: The Case of Coca-Cola in China VINCENT MOK, XIUDIAN DAI AND GODFREY YEUNG ABSTRACT In the presence of high transaction costs due to market imperfections, it is normally less expensive for multinational corporations (MNCs) to conduct their business activities in new markets through their internal corporate structures rather than by relying on the markets. Based on a case study of Coca-Cola's entry into the Chinese market, this paper tests

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    Essay Length: 8,958 Words / 36 Pages
    Submitted: March 29, 2011 Autor: viki
  • How Does the Relationship Between the Manufacturer in This Case (coca-Cola) and the Retailer ( Gerland's) Help Both Companies?

    How Does the Relationship Between the Manufacturer in This Case (coca-Cola) and the Retailer ( Gerland's) Help Both Companies?

    How does the relationship between the manufacturer in this case (Coca-Cola) and the retailer ( Gerland’s) help both companies? Ans: Because of the relationship Gerland’s help was Able to translating frequent shopper data into transaction Sales was increase up to 9.8% in the Houston Fair the simplicity of the program make them understand the business Coca-Cola’s help was increased sales Position of true marketing partner in retail market 2. What data do retailers with scanners

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    Essay Length: 838 Words / 4 Pages
    Submitted: July 4, 2011 Autor: sfr.ankon89
  • Coca Cola Company Case Study

    Coca Cola Company Case Study

    The coca cola company is the world largest beverage company. With $35.1 billion revenue in 2010. They operate in more than 200 countries and market a portfolio of more than 3500 beverages products including sparkling drinks, waters juices, tea coffees, sport drinks and energy drinks. They began 125 years ago in downtown Atlanta. Coca Cola Company sells its own beverage and also manufactures and sells concentrates, beverage bases and syrups to bottling operations. Coca Cola

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    Essay Length: 940 Words / 4 Pages
    Submitted: October 3, 2011 Autor: viki
  • Coca-Cola Company Case Study

    Coca-Cola Company Case Study

    Coca-Cola ruled the soft-drink market for more than 80 years and became America’s drink. The strategy consisted of selling the product to industrial users in the form of Coke syrup and to the consumer market in the form of Coca-Cola (6.5-ounce glass bottle). Due to health concerns and demand for new flavors, during the 1970’s Coca-Cola came up with Diet Coke, Cherry Coke, Diet Cherry Coke, Caffeine-Free Diet Coke, Coca-Cola, and Caffeine-Free Coca-Cola. With the

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    Essay Length: 384 Words / 2 Pages
    Submitted: December 14, 2011 Autor: marikita19

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