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Coca-Cola Case

Autor:   •  November 26, 2011  •  Essay  •  271 Words (2 Pages)  •  2,157 Views

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Phase 2 Individual Project

Deliverable Length: 800–1,000 words

Details: Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

Research a top multinational company in the world including its international strategy over the last 10 years. Using your research, write a report explaining its strategy, including a discussion of the following questions:

•What sort of international orientation does it have?

•Do you think it is ethno-, poly-, or geocentric?

•What were the decision factors for the locations it chose to expand in?

•Did it have the core capabilities to succeed in those markets?

◦Think about its objectives, how it chose its countries, what opportunities and constraints were apparent at the time, and what it needed to do to succeed in those markets.

•Define what a value chain dispersal and integration strategy is, and then describe how the strategy is organized around it.

Please submit your assignment.

Click on Student Expectations to view the expectations for this assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Course Materials

Points Possible: 100

Date Due: Monday, Nov 28, 2011

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