Coca-Cola Case Study

I.          Invented in 1886, and now sold in over 200 countries, Coca-Cola is one of the world's leading soft drinks. The cool, and refreshing carbonated soft drink is produced by the Coca-Cola Company in Atlanta, Georgia, but is bottled and sold all across the world.  The worldwide popularity of Coca-Cola is due to many factors, of which I will cover.

Today, I will speak about:

                        1. The beginnings and history of Coca-Cola

                        2. The modern production of Coca-Cola

                        3. The different Coca-Cola brands

                        4. Advertising of Coca-Cola

                        5. Interesting Coke facts

II.         The Beginnings of Coke
A. Dr. John Stith Pemberton, a pharmacist from Atlanta Georgia is responsible for the creation of the famous soda in 1886.  Pemberton created the famous original syrup in his backyard in three legged brass kettles.  After creating the concoction, which he originally intended to be used as a cough syrup, he took it to a local pharmacy where it was tested and found to taste  "excellent."

B.  It was at this original pharmacy, Jacob's Pharmacy, where the original coke was first produced and sold for 5 cents a glass.  At first, this new product's sales averaged a slim 9 drinks sold per day, totaling the first year's revenue to be $50.  However, that first year it cost Pemberton $70 to produce the coke so he actually ended up losing money his first year.

C.  Another pharmacist from Atlanta, Asa Candler, bought the Coca-Cola formula from Pemberton in 1887.  Candler used strong marketing tactics, which helped popularize Coke and boost the sales to an increase of 4,000% between 1890 and 1900. 

III.  Today, billions of Cokes are made on a daily basis.  The syrup is produced in Atlanta, Georgia and then distributed to licensed bottling companies all across the world.  I will tell you about the different steps involved with making and bottling Coke.

     A. The first Step in creating the famous carbonated beverage is making the syrup.  The syrup is made up of sugar and purified water.

     B. The second step is adding the secret "Coca-Cola" concentrate to the syrup.  This concentrated syrup is still one of the world's greatest trade secrets.

C.