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Last update: April 21, 2017
  • Global Neurological Services Marketing Plan

    Global Neurological Services Marketing Plan

    Abstract Global Neurological Services (GNS) marketing plan will illustrate how our consultants will provide assessment of patients that cannot be matched by any other neurological group. GNS targeting and positioning throughout the world will assure immediate success. Our use of state of art technology will allow us to communicate, diagnose clearly, and integrate into any medical center globally. GNS will illustrate the importance of being available by way of internet twenty-four hours a day, but

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    Essay Length: 3,343 Words / 14 Pages
    Submitted: February 18, 2012 Autor: simba
  • Identifying the Market Potential for the Htc Mobile Phone in Bangladesh

    Identifying the Market Potential for the Htc Mobile Phone in Bangladesh

    Identifying the Market Potential for the HTC Mobile Phone in Bangladesh Study Background This report is the outcome of the study to find out the potentials for launching the HTC Mobile brand in Bangladesh market. Bangladesh, having a population of 150 Million, which is a huge market for the mobile phone companies. GrameenPhone is dominating as the Network service provider having a client profile of more than 20 Million. Not only GrameenPhone (Telenor), but also

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    Essay Length: 3,162 Words / 13 Pages
    Submitted: February 19, 2012 Autor: andrey
  • Marketing Research

    Marketing Research

    Introduction Before undertaking any marketing research project, it is crucial to define the research objectives, what are you trying to achieve from the research and what do you need to know. After considering the objectives, marketing researchers need to utilize many types of research techniques and methodologies to collect data they required. There are two methodologies which are available for researchers either collect qualitative or quantitative information (1). Many researches, however, use several techniques, often

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    Essay Length: 1,747 Words / 7 Pages
    Submitted: February 19, 2012 Autor: andrey
  • Is Our Friendship Influenced by Discriminative Marketing Advertising?

    Is Our Friendship Influenced by Discriminative Marketing Advertising?

    Is our friendship influenced by discriminative marketing advertising? Advertising is the most used promotional tool, part of the the marketing mix, that companies use to improve brand image in order to gain distribution and create goodwill for the company. Using creativity, advertisers try to bring together consumer goods or services and a representation of the culturally constituted world, within the frame of a particular ad, which is in the end sending a message. Through advertising

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    Essay Length: 1,170 Words / 5 Pages
    Submitted: February 20, 2012 Autor: cgiurgiu
  • Working Methodology of Capital Markets

    Working Methodology of Capital Markets

    In this trading project we sort companies in different sectors which we considered to be valuable as per market perspective. The different sectors we acquired in our trading are Oil & Gas , Chemicals , construction & materials , general industrials , pharmaceuticals , telecommunication, power sector and banks. Companies in these sectors are generally considered to be growing concerns since these segments are related to every day needs and utilities. The share market for

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    Essay Length: 378 Words / 2 Pages
    Submitted: February 20, 2012 Autor: omair758
  • Riordan Manufacturing International Marketing

    Riordan Manufacturing International Marketing

    Introduction Riordan Manufacturing has chosen Malaysia for marketing one of its top-selling products, which has been established in many other countries over the years. In order to establish their business in Malaysia effectively, the company needs to understand all the issues such as technological, ethical, legal rules and regulations, economy, political, and background of the country that could have direct or indirect impact on the Riordan Manufacturing process. In addition, there are many ethical issues

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    Essay Length: 1,095 Words / 5 Pages
    Submitted: February 21, 2012 Autor: simba
  • The Problem and Its Background - Poor Marketing Strategy

    The Problem and Its Background - Poor Marketing Strategy

    PROBLEM 1: POOR MARKETING STRATEGY The company and their products are not well known in the market. Their marketing strategy is not well organized. Customers' loyalty and satisfaction have not been met, since the company's name and product are not well known in the market. The company uses only a small amount of resources in terms of marketing; they only use web and pamphlets advertisement and lack on the ability on reducing the fats of

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    Essay Length: 268 Words / 2 Pages
    Submitted: February 22, 2012 Autor: rita
  • Fat Cat Creations Marketing Research

    Fat Cat Creations Marketing Research

    1.0 Introduction Fat Cat Creations is an American company which has more than twenty years of experience in making raku pottery. It produces hanging raku cat ornaments. Each cat ornament is created individually and personally designed. Fat Cat Creations will sell its ceramic cats in galleries and at arts andcraft festivals in the whole country, as well as nationally on the Fat Cat Creations website. Ceramic art is a popular attraction of art and craft

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    Essay Length: 621 Words / 3 Pages
    Submitted: February 22, 2012 Autor: andrew
  • Trends of Multinational Coporation with Ermerging Market

    Trends of Multinational Coporation with Ermerging Market

    Outside Hong Kong and mainland China, they conduct business in 22 countries and territories in the Rest of Asia Pacific region. According to HSBC Holdings Annual Report in 2010, HSBC still gain an increase of 41%. Reported profits included an accounting gain of US$ 188m arising from the dilution of HSBC’s shareholding in Ping An Insurance following its issue of share capital to a third party in 2010. HSBC Insurance, a subsidiary of HSBC Holdings

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    Essay Length: 1,016 Words / 5 Pages
    Submitted: February 23, 2012 Autor: quynhanh_36
  • Integration to B2b Exchanges

    Integration to B2b Exchanges

    As we all know that business online means collaborating with different suppliers, partners, auditors, service providers,… which means also collaborating with many different systems and people. This collaborating is a must to develop the business online, but can be very risky, expensive, and consuming much more time than expected. Business integration does guarantee the streamlined process in a very powerful way to B2B online. B2B integration does the following: 1- Automating and streamlining the process

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    Essay Length: 756 Words / 4 Pages
    Submitted: February 24, 2012 Autor: andrey
  • Whirlpool Greenkitchen Concept: Innovation Development & Marketing Strategy Whirlpool Greenkitchen Concept: Innovation Development & Marketing Strategy

    Whirlpool Greenkitchen Concept: Innovation Development & Marketing Strategy Whirlpool Greenkitchen Concept: Innovation Development & Marketing Strategy

    1. Current market situation and Whirlpool’s position in the European Market. Macro Analysis (PESTL Analysis) 1. Political: 2. Economic: a. The Global Economic crisis in 2008 : i. Decreased Spending and lower demand for products. ii. Affected the companies (Whirlpool) business through increased operating costs. 3. Social: a. Green Movement: People began to monitor more carefully their actions and to behave in line with ecological norms in both personal activities and consumption (P.7 para5) 4.

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    Essay Length: 1,040 Words / 5 Pages
    Submitted: February 24, 2012 Autor: popie86
  • Marketing Strategies for Apple's Ipad

    Marketing Strategies for Apple's Ipad

    Marketing Strategies for Apple's iPad December 1, 2010 Table of Contents Company Description 3 SWOT Analysis 3 Internal Strengths 3 Internal Threats 3 Segmentation and Target Market Selection 5 Marketing Mix 9 Product 9 Price 10 Place 11 Promotion 12 Personal Selling 12 Sales Promotion 13 Public Relations 13 Direct Marketing 13 Social Responsibility 14 Conclusion 15 References 15 Company Description Apple Inc. SWOT Analysis Internal Strengths - Strong Brand - Innovation, Design, and Integration

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    Essay Length: 4,287 Words / 18 Pages
    Submitted: February 24, 2012 Autor: moto
  • How Should Show Circuit Be Positioned and in Which Part of the Market Would It Best Fit?

    How Should Show Circuit Be Positioned and in Which Part of the Market Would It Best Fit?

    1. How should Show Circuit be positioned and in which part of the market would it best fit? Based on the below analysis if Show Circuit Dog Food were to enter any of the specific dog food markets it would not be able to compete very well. Price wise a. What price would you recommend and why? When considering the pricing of Show Circuit a series of factors have to be taken into account. The

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    Essay Length: 988 Words / 4 Pages
    Submitted: February 24, 2012 Autor: jon
  • The Effects of Price Ceilings and Subsidies on the Maize Market

    The Effects of Price Ceilings and Subsidies on the Maize Market

    The effect of price ceilings and subsidies on the maize market as part of a plan to enhance industrial capacity in developing countries The agricultural market for maize is affected by uncertainties in the output from farmers' harvest and the income and price inelasticities of maize which result in price fluctuations and income fluctuations. The government for any country always feels it can alleviate these problems by intervening through pricing policies, subsidies, taxation and quotas.

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    Essay Length: 466 Words / 2 Pages
    Submitted: February 26, 2012 Autor: peter
  • Undertake Marketing Activities- Nike Fluroshox

    Undertake Marketing Activities- Nike Fluroshox

    Project Name:Undertake Marketing Activities- Nike FluroShox Person Briefing: Michael Fenemore-Cocks Date: 21st February, 2012 Project Scope:Campaign limited to a National campaign with specific focus on Victoria, Australia. • To develop an advertising campaign to launch the new range of Fluro Lighter-than-air Shox runners utilizing modern media devices in the promotional mix with a limited budget. • Specifically the aim is to position Nike as a fashion-forward trendy company and the Nike Shox runners as a

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    Essay Length: 7,279 Words / 30 Pages
    Submitted: February 26, 2012 Autor: jon
  • Kingdom of Joy - Hotel Industry - Marketing Case

    Kingdom of Joy - Hotel Industry - Marketing Case

    1.0 Executive Summary Kingdom of Joy has identified as a Hotel industry which provides leisure for the people who really love to admire their free time happily. Vision of the Kingdom Of Joy is the “Happy moments you have never ever experienced”. Our aim is to provide people with a brief escape of fun over the course of their normal day. Our services will exceed the expectations of our customers. We are not only giving

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    Essay Length: 887 Words / 4 Pages
    Submitted: February 27, 2012 Autor: Thayalan
  • Analysis of Marketing Trends in Quick Service Restaurants Between A1 and B2 Grade Cities

    Analysis of Marketing Trends in Quick Service Restaurants Between A1 and B2 Grade Cities

    Analysis of marketing trends in quick service restaurants between A1 and B2 grade cities Sakshi Bhambhu, Akul Yadav Abstract:Marketing trends is a novel manifestation of something that has unlocked or serviced an existing (and hardly ever changing) consumer need, desire, want, or value. The focus of this study is on searching the parameters that are influencing the marketing trends in the two cities. Then through these basic things we can also find out the basic

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    Essay Length: 2,262 Words / 10 Pages
    Submitted: February 27, 2012 Autor: sakshi
  • Marketing Stratagies of Air India

    Marketing Stratagies of Air India

    There are several challenges companies face when they are about to launch new products within a global economy. In this paper I will discuss the daily challenges, how technology has assisted as well as the legal and ethical battles. The Indonesian based noodle company Indofood is discussed with their attempt to market a new product, the "limited edition" Valentine noodle. An article written by the Financial Times discusses an Indonesian group who wanted to launch

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    Essay Length: 280 Words / 2 Pages
    Submitted: February 29, 2012 Autor: shiva
  • Book and Market Value of Hkld

    Book and Market Value of Hkld

    The case here selected is Hong Kong Land (referring as HKLD in following) for the year 2010, the company focuses in both commercial and residential property investment, management and development across Asia from Hong Kong, Singapore, Macau to the Greater China Area. HKLD is listed in London stock exchange and also Singapore, Bermuda. Book Value and Market Value in 2010 Based on 2010 Annual report, book value of HKLD is 19447.5 (USD m), with market

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    Essay Length: 1,300 Words / 6 Pages
    Submitted: February 29, 2012 Autor: sosounion
  • Marketing Audit of Nestle

    Marketing Audit of Nestle

    1.0 Mission Statement Mission Statement of Nestlé “As the leading Food, Nutrition, Health & Wellness company, Nestlé is dedicated to providing the best nourishment to people each day, throughout their lives [1]” Mission Statement of Nestlé Research “Nestlé strives to be a leader in nutrition, health and wellness, with the belief that good food is central to health and wellness. At the Nestlé Research Center, nutrition research meets food innovation to bring consumers of all

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    Essay Length: 3,519 Words / 15 Pages
    Submitted: March 3, 2012 Autor: leong0111
  • McDonalds and 3m Digital Marketing

    McDonalds and 3m Digital Marketing

    Summary: Product Strategy Lately, McDonalds has been changing its product to reflect the 21st century. Obesity is common all over the world and people have connected it to the golden arches of McDonalds restaurants. The article explains how McDonald’s new product line accommodates the world’s obsession of obesity by offering healthy, updated menu items. In the article, McDonald’s adapts to new fast food market trends because the customer’s desires to be healthier. McDonald’s began offering

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    Essay Length: 1,890 Words / 8 Pages
    Submitted: March 3, 2012 Autor: infohunter904
  • Market Based Managment Quiz

    Market Based Managment Quiz

    2 out of 2 points Estimate the net present value of the customer cash flow with an 80% customer retention rate and a 10% discount rate if the initial cost to acquire this customer is $50, and the business receives $30 in revenues in the first year, $40 in the second, $45 in the third, $50 in the fourth, $55 in the fifth, and $0 in the sixth. Answer Selected Answer: $112 Correct Answer: $112

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    Essay Length: 1,192 Words / 5 Pages
    Submitted: March 4, 2012 Autor: mogorr
  • Marketing Mix

    Marketing Mix

    Marketing Mix Within marketing there are certain aspects that need to be focused on to make the success of the organization. This paper will describe the marketing mix which includes; product, place, price, and promotion. As well this paper will discuss an organization that these four elements and the marketing mix affects the development of the organization marketing strategy and tactics. Another topic that will be addressed in this paper is that of each element

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    Essay Length: 1,108 Words / 5 Pages
    Submitted: March 5, 2012 Autor: redhottempered9
  • Tesco Stores Market Mix

    Tesco Stores Market Mix

    1. Introduction and nature of business Tesco Stores (Malaysia) Sdn Bhd is the best example to be used for this assignment involving marketing activities and how they use marketing mix elements in their strategy. Tesco is quite diversified in term of their product and services, enabling a one-stop shopping experience for their customers. By taking into consideration of local customer's need, competitor's performance and voice of their employees, Tesco management identified the core values and

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    Essay Length: 312 Words / 2 Pages
    Submitted: March 9, 2012 Autor: vinnyz9
  • Market Entry Strategy Development Exercise

    Market Entry Strategy Development Exercise

    MARKET ENTRY STRATEGY DEVELOPMENT EXERCISE________________________________________ Group Name: aFASHIONate The target country or region for the market is: Bulacan is the target province for our product. The short-term goal for my market-entry strategy is: 1. To be able to provide customers a convenient way of wearing comfortable shoes, clothes and accessories without sacrificing style. 2. To provide customers an affordable but stylish fashion to wear. 3. To penetrate into the industry and be well-known. 4. To

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    Essay Length: 958 Words / 4 Pages
    Submitted: March 12, 2012 Autor: fumibear_12

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