Xtranormal Company - Animation Software

 Research Article

Introduction

        Have you ever imagined the idea that you were not able to articulate in the real world? Have you been ever creative enough that you didn’t find platform to showcase it? Do you like to learn new things that are useful beyond your expectations? If answer to any of the above questions is “Yes” then you have to try your hands on new product “Xtranormal” and understand its different applications as well. As Mark Twain said, “You can't depend on your eyes when your imagination is out of focus.”

        Xtranormal is a digital entertainment company that used to produce “do it yourself animation software”. Animation guru and screen writer, Richard Szalwinski founded this company in 2007.  It was started in Montreal, Canada and also has office in San Francisco, California. Xtranormal presented its first project in Digital Media Summit in June 2008. It became one of the five entries to compete a five minute audition and its presentation is voted by audience as the best application to be presented.

                                        What is Xtranormal?

        Xtranormal is an online site that allows user to create animation videos. It is flash based video production application where user types out the script and actors will speak it as dialogues. It was established as a storyboarding tool for writers and film directors. The tagline for xtranormal is “If you can type, you can make movies!”

Xtranormal allows user to create animation videos by selecting from a set of pre designed characters, sets and sounds. User can work on and try several ways by seeking different options.  The site for making videos is so user friendly that it is easy for any first time user to make video and share it on online websites. Movie directors would able to create animations on computers and stage the skit in Xtranormal software so that they could avoid expensive staging costs.

When the product received good response from film directors, Xtranormal decided to launch its product on the internet for the general public for free. There are also paid features available by paying minimum fees. Its subscription is available to individual users as well as organizations.  If you’re fond of making your own movies but lack the characters, equipment and location you might want to give xtranormal a shot.

Xtranormal comes with Basic Plan-Online, Basic Plan- Windows Desktop, Educator Plan-monthly subscription and Professional Plan-monthly subscription etc. It is extensively used for making videos in Business, Education and Entertainment industry etc. It has got more than 2 million users who have made more than 9 million videos. It is mostly used for making industry related videos, educational videos, animation movies and funny videos. Some of its funny videos had gone viral and watched by millions of people on Youtube. Some of the videos are targeted on the famous personalities sometimes supporting their views or sometimes criticizing.            There were videos dealing with social awareness and political issues like Global warming or Obama’s presidential candidate elections in USA. It has set a trend of making animated videos in young to middle generations.