Finance

REALEXPERTISE.CO

1. INTRODUCTION:

REALEXPERTISE.co is a company specialized in real estate in Morocco. It was founded in 2015 in Europe, by the CEO and the CFO, under a limited liability partnership. REALEXPERTISE.co has 12 employees, including the CEO, and the CFO. They also have a service car they use to take the clients out to visit the different products they like. Everyone in the company is engaged and devoted to fulfill its day to day task to achieve the company short term and long term goals.

• Location: REALEXPERTISE co. headquarters is located in Rabat. Specifically in Hassan, next to hotel DIWAN. It is a building which has two floors. The first floor comprises three offices and a waiting room for customers. The first office is for marketing and sales department, the second is for the finance department, and the third office is for the operating department. The second floor is for the finance department, and the third office is for the operating department. The second floor comprises three offices, two for the CEO and the CFO respectively and one for the human resources department, and a 50 m² open area made for the secretariat. Each department is under the supervision of a manger that works with one employee.
• Suppliers: REALEXPERTISE co. signed an agreement with PRESTIGIA and ALOMRANE with whom they work to sell houses and apartments.
• Customers: REALEXPERTISE co. customers are by definition the customers of PRESTIGIA and ALOMRANE.

1. Chapter 1:

1. Core competencies:

• Information Technology: All the activities of REALEXPERTISE co. are managed digitally.

1. Business functions:

• Human Resources
• Marketing & Sales
• Operating department

1. Business Processes:

• Human Resources:

• Step1: The manager of the HR department will send a mail to the newspaper with a specific date to start the interview; the mail will include the specific requirement needed for the job.
• Step2: The employee related to the H.R department will analyze all the information.
• Step3: The employee will choose the candidate that fit the job the most.
• Step4: The employee will call each candidate & will arrange a meeting
• Step5: The manager will interview each of the candidate to select the best one among the group
• Step6: The employee will then call the best final candidate
• Step7: The manager will meet the candidate and propose to him a contract.
• Step8: If the contract is signed by both parties, the candidate is hired
• Step9: If not, go back to Step6 to select the next candidate on the list.

• Operating department:  

• Step 1: The client enters in the agency.
• Step 2: The employee at the desk introduce himself to the customer.
• Step 3: He asks the customer for the reason of his coming.
• Step 4: The customer tells him he wants a specific product.
• Step 5: The employee types the criteria of the customer in the computer’s database.
• Step 6: The employee shows the results to the customer on the computer’s screen.
• Step 7: The customer selects the products that interest him the most.
• Step 8: The employee at the desk print the final list containing the customer’s choices.
• Step 9: The employee at the desk calls the employee responsible for the visits.
• Step 10: The agent of the visits take the result’s list.
• Step 11: The employee responsible of the visits will take the companies service car with the client to show him all the products selected.
• Step 12: The employee responsible of the visits take the client back to the agency after having shown him all the products he is interested in.

• Marketing & Sales:

• Step 1: Making an offer
• Step 2: First of all the agent will make a purchase agreement and ask the client (the buyer) to sign it. Both sides must get a copy of this sale and purchase agreement.
• Step 3: Presenting the offer
• Step 4: Here the agent will present the offer to client who can considerate it or decline it. This decision is entirely up to the client.
• Step 5: The negotiation of the terms in the agreement
• Step 6: If neither the client nor the agent is satisfied with the agreement terms, they can negotiate between them and find a mutual agreement.
• Step 7: If the offer is accepted by the both sides, about all the conditions, then the both parties sign the sale and purchase agreement. The process of working through any conditions towards settlement now begins.
• Step 8: After signing the contract , the buyer will be required to pay an advance on payment and the agent commission
• Step 9: Both parties decide on the settlement date
• Step 10: This date is when the buyer pays the rest of the amount agreed for the property.

• Porter’s 5 Forces:

Threat of entry. The threat of entry by new companies into an industry can limit the profit potential. REALEXPERTISE.CO maintains reasonable prices or boost investments in order to deter new competitors. Barriers to entry, such as supply-side economies of scale, demand side benefits of scale, customer switching costs, capital requirements, incumbency advantages independent of size, unequal access to distribution channels, and restrictive government policy are advantageous to existing organizations by acting as a deterrent to newcomers. The threats of entry into the retail segment of the manufactured housing industry include the supply side economies of scale. Manufacturers are able to purchase raw materials in large quantities at reduced rates. Because there is a limited demand for new homes, the suppliers have purchase power. The supplier side economies of scale are also present in media marketing. Our company to advertise in multiple geographical regions without changing the target audience.

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