The Mice Industry Has Growth Rapidly
Autor: andrew • November 9, 2012 • Case Study • 1,671 Words (7 Pages) • 1,411 Views
Introduction
The MICE industry has growth rapidly all over the world in recent decades (Nelson, 1998). It is no exception that the MICE industry is rapidly developed in Hong Kong. According to the Hong Kong Tourism Board (2011), there are over 1.5miilions MICE arrivals from different countries in 2011. It contributes a lot of economic benefits to the destination.
With the continuous growing demand, the Hong Kong Convention and Exhibition Centre (HKCEC) is built in 1988. It was believed the HKCEC that is the most famous convention venue among Hong Kong. Therefore, the HKCEC will be selected and evaluated whether it is a good or bad convention venue in this paper.
Background information
The HKCEC is located at the WanChai. The position strategy of the HKCEC is to be the best exhibition and convention centre in Asia and creative operating techniques in hosting the world's greatest events (HKCEC, 2012). HKCEC hosted 39,606 events and welcomed 70 million visitors (HKCEC, 2012). After the expansion, the HKCEC has 306,000sqm gross area (see table 1) and variety facilities to cater different events (see table 2). It is no doubt to believe that the HKCEC is an important venue in Hong Kong. However, is it a good convention venue or not?
The HKCEC Area (sqm)
Total Gross Area 306,000
Total site Area 92,400
Rentable Space 91,500
Purpose-built Exhibition Hall Space 66,000
Table 1: the space of the HKCEC (HKCEC, 2012)
Main Facilities Area (sqm)
6 Exhibition Halls 66,000
2 Multi-purpose Halls (for conventions or banquets) 5,700
2 Theatres (with seating for 336 and 637) 6,000
52 Meeting Rooms 6,000
Other Multi-functional rental space 13,000
7 Restaurants Total seating for 1,340
2 Underground Car Parks Over 700 parking bays
Table 2: Main facilities of HKCEC (HKCEC, 2012)
Criteria to be a good convention venue
Selecting the best convention venue is complicated and difficult. Therefore, it is important to define what the criteria for determining successful convention venue in order to evaluate whether the HKCEC is a good or bad venue. However, there are number of criteria and evaluation of convention venue provided by different authors as well as tourism and MICE association. Hence, it will be used a table to list out all the criteria which are mentioned by
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