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Retailing Environmental Analysis

Autor:   •  February 9, 2014  •  Essay  •  340 Words (2 Pages)  •  847 Views

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III. Retailing Environmental Analysis

The current trends in the chosen industry trends.

The internal and external factors affecting the category where your store is operating.

the location(s) characteristics aspect in relation to your target customers.

III. Competitor's Analysis

Competition set up against your major and minor competitors in the retailing industry.

How your TOWS analysis impact to your plan to go against competition.

The store brands rival you need to react immediately and those store for further observation.

USP of your store/ unique selling proposition or differentiation strategy in terms of the 4P's.

IV. Target Market

The key market served

Description of the profile and segmentation variable for your chosen market.

Key factors affecting buying decision in your store ( Buying preference and behavior inside your store)

III. Retailing Environmental Analysis

The current trends in the chosen industry trends.

The internal and external factors affecting the category where your store is operating.

the location(s) characteristics aspect in relation to your target customers.

III. Competitor's Analysis

Competition set up against your major and minor competitors in the retailing industry.

How your TOWS analysis impact to your plan

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