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Internal and External Environmental Analysis

Autor:   •  April 16, 2012  •  Case Study  •  459 Words (2 Pages)  •  1,455 Views

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The aim of the individual coursework is to put into practice some of the tools and methods of internal

and external environmental analysis presented on this module. Students are expected to either:

A) Conduct an external analysis and evaluation of an industry or industry sector of their

choosing. Tools to be used include PESTEL and 5 Forces analysis,

1.0 Introduction………………………………………………………………………………………………….7

1.1 Company Overview……………………………………………………………………………….7

1.2 Company History……………………………………………………………………………………7

2.0 External Environment…………………………………………………………………………………..8

2.1 Definition……………………………………………………………………………………………….9

2.2 Macro Environment……………………………………………………………………………….9

2.2.1 Economic………………………………………………………………………………9

2.2.2 Political……………………………………………………………………………….10

2.2.3 Technological………………………………………………………………………11

2.2.4 Legal……………………………………………………………………………………11

2.2.5 Social……………………………………………………………………………………12

2.2.6 Demographic……………………………………………………………………….12

2.2.7 Sustainability……………………………………………………………………….13

3.0 Porters Five Forces……………………………………………………………………………………….13

3.1Threat of New Entrants………………………………………………………………………….13

3.2 Bargaining Power of Supplier…………………………………………………………….….14

3.3 Bargaining Power of Buyers………………………………………………………………….14

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