Introduction to Haribo Candy
Autor: Ayesha Jackson • March 12, 2015 • Research Paper • 577 Words (3 Pages) • 941 Views
Introduction to Haribo Candy
Colorado Technical University Online
International Business Practices
Randi Plante
Ayesha Jackson
Phase 1 DB2
February 18, 2015
Introduction to HARIBO
On December 13, 1920 in a small backyard laundry-kitchen, the history of the now world-famous company HARIBO was started by Hans Riegel. HARIBO employs over 6,000 people worldwide. HARIBO has sales offices in 22 countries and they also operate 15 different manufacturing sites in 9 European countries (HARIBO of America, 2015).
How do the changing technology and the falling barriers to trade and investment reflect the success HARIBO? How does HARIBO show corporate social responsibility in terms of labor conditions, human rights, fair trade, and the environment? What actions HARIBO take that would generate globalization as a positive expansion for the global economy? These are the questions that I will cover for you today. I may have different headings for the questions but you will be able to understand and catch what question is being answered.
The Success of Haribo is a Unique Story
HARIBO had established itself beyond their domestic borders of Bonn, Germany; which really started a long time ago. What merely originated in Germany; in a tiny backyard laundry-kitchen with a bag of sugar and a copper teapot, has technologically advanced into one of the most successful and popular brands in the confection division. Furthermore, technology has permitted Haribo to manufacture item for consumption less expensively and more rapidly. Haribo is currently the world frontrunner within the non-chocolate and licorice divisions. They have also been known to be the #1 selling gummi bear within the United States of America. It has been said that the secret to Haribo success is the extensive range of high quality, great tasting gummies for which the brand is known and loved. However, the true secret to their success is simply because they have adapted to fit consumers tastes and product preference contributing to its success internationally and nationally.
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