Wendy's Chili Case
Autor: Adam Uzb • July 20, 2016 • Study Guide • 506 Words (3 Pages) • 1,262 Views
How was Wendy's able to achieve its initial success to grow so rapidly at a time when the quick service hamburger business appeared to be saturated?
Founder’s prior success and experience
Product differentiation: "Wendy's Way", Square Patty, Chili
Market Segmentation: Young Adults & Adults, Densely populated areas
Quality Food: Cooked to order, "Fresh, Hot and Juicy"
Reasonably priced menu
Successful franchisee recruitment
What benefits might have resulted from Wendy's "Limited Menu" Concept? What were the disadvantages of such concept? Why the concept was eventually discontinued?
Benefits:
Focused product line
Simple & Fast
Fewer suppliers & Lower Cost
Minimize waste & Maximize Profits
Disadvantages:
Small Market Segment
Limited Choice Selection
High Dependence on Suppliers
Why Discontinued:
Evolved market tastes
Increased Competition
How was Wendy's able to achieve its initial success to grow so rapidly at a time when the quick service hamburger business appeared to be saturated?
Founder’s prior success and experience
Product differentiation: "Wendy's Way", Square Patty, Chili
Market Segmentation: Young Adults & Adults, Densely populated areas
Quality Food: Cooked to order, "Fresh, Hot and Juicy"
Reasonably priced menu
Successful franchisee recruitment
What benefits might have resulted from Wendy's "Limited Menu" Concept? What were the disadvantages of such concept? Why the concept was eventually discontinued?
Benefits:
Focused product line
Simple & Fast
Fewer suppliers & Lower Cost
Minimize waste & Maximize Profits
Disadvantages:
Small Market Segment
Limited Choice Selection
High Dependence on Suppliers
Why Discontinued:
Evolved market tastes
Increased Competition
How was Wendy's able to achieve its initial success to grow so rapidly at a time when the quick service hamburger business appeared to be saturated?
Founder’s prior success and experience
Product differentiation: "Wendy's Way", Square Patty, Chili
Market Segmentation: Young Adults & Adults, Densely populated areas
Quality Food: Cooked to order, "Fresh, Hot and Juicy"
Reasonably priced menu
Successful franchisee recruitment
What benefits might have resulted from Wendy's "Limited Menu" Concept? What were the disadvantages of such concept? Why the concept was eventually discontinued?
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