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La Biondo Farm Mobile Pizza Kitchen

Autor:   •  December 9, 2013  •  Case Study  •  483 Words (2 Pages)  •  1,020 Views

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After examining many products on Kickstarter.com, our group decided to choose a pizza delivery service called “La Biondo Farm Mobile Pizza Kitchen”. This company is originated in Vashon, Washington by a woman named Karen Biondo. Growing up as a small-farm grower, Karen dreamed of making a mobile pizza trailer that she described as “farm fresh, wood-fired, community supported pizza, all cooked and served from a mobile pizza kitchen.” Karen wished to help her community in Vashon by using all her ingredients from its local farm-growers. Since she understands the struggle each farm-growers faces with keeping their land going every year, she believes her business will “bring the farms” to the people.

Unfortunately, there are not many “healthy” alternatives people have when looking to find the perfect pizza. Many are left buying pizza from well-known companies who lack quality and wholesome products. In a generation where many individuals are desperately seeking nutritious food options, people are left feeling frustrated. La Biondo Farm Mobile Pizza Kitchen fills this pain in the market by “growing, sharing, and cooking”the freshest pizza possible. In addition, it will also deliver their pizzas at whatever location they are demanded at.

La Biondo Farm Mobile Pizza Kitchen is the perfect business since the demand for pizza and supply for fresh ingredients is so high in Vashon, Wa. By creatively “bringing people, pizza, and small-farm growers together”, it is no wonder why this company received its full funding. Not only does Karen provide a high quality pizza at the convenience of her customers, but also entirely differentiates from her competitors. As long as La Biondo Farm Mobile Pizza Kitchen continues to help fill the “pain” in the market, this company will be nothing short of a success.(http://www.kickstarter.com/projects/743675788/la-biondo-farm-mobile-pizza-kitchen?ref=category)

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