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Consumer Buying Behaviour Towards Ready-To-Eat Products

Autor:   •  August 28, 2016  •  Presentation or Speech  •  378 Words (2 Pages)  •  861 Views

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Consumer Buying Behaviour towards Ready-To-Eat Products

  1. Reasons for consumers to buy ready to eat products

Some obvious factors that influence consumers to purchase ready to eat food products include the following:-

  • Convenience
  • Change of Taste
  • Healthy options available
  • Saves Time
  • Value For Money
  • Multiple options and category(veg/non-veg)
  • Varieties available
  • Cheaply available
  • Easy to prepare
  • People are lazy to cook

The uncommon reasons for consumers to purchase ready to eat food products are as :-

  • Portability
  • Long Shelf Life
  • Ease of Consumption
  • Acts as a good late night option
  • Easy availability and accessibility
  • No cooking skills required
  • Consistency in taste and aroma of food

2. Stages in the Purchase Decision Process

A purchase decision process is the process a customer undergoes when purchasing a product.

The stages are:

  1. Problem/Need recognition
  2. Information search
  3. Evaluation of alternatives
  4. Purchase decision
  5. Post-purchase behaviour

However, it is not necessary that customers get through every stage, nor is it necessary that they proceed in any particular order.

Problem/need-recognition

Problem/Need-recognition is the first and most important step in the buying decision. Here, the consumer identifies the need to buy a product. E.g. –Convenience, Portability, Long shelf life may be the reasons to buy a ready to eat food product.

Information Search

In this stage, the consumer searches for information regarding the product t buy from different sources. E.g. For ready to eat food, important sources include friends/family, word of mouth and print/electronic media.

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