Walt Disney Case Study

Statement of the Problem

Patrons complained about the paucity of the activities for small children.

After the 911 bomb attacks in the United States , the attendance of all tourists destination in America was gradually decreased including Disney's two theme parks.

Euro Disney was built in 1992. Located outside Paris, the park initially had deal with criticism from some people and apathy from many others. In Stark

Contrast to Japanese enthusiasms about Disney parks, some French intellectual characterized Euro Disney as a cultural wasteland.

I. Time Concept.

1955- The First Disney Park was convinced and founded by the company's namesake. Walt Disney purchased 182 acres of land in Anaheim, California and transformed the site into Disneyland and opened in 1955.

1971- They opened the Magic Kingdom a Walt Disney World.

1982- Epcot was opened.

1984- Michael Eisner became chairman and the chief executive of the Walt Disney Company.

1989- Disney-MGM studio's was opened.

1992- Euro Disney park was opened.

1995- Euro Disney park turned a profit of $23 million.

2001- Tokyo Disney Sea was opened.

2001- Disney California Adventure debuted.

September 11, 2001- the 911 bomb attack was happened in United States. Caused the depression of attendance to all tourist destinations in America, including Disney's two theme parks.

Mid-2002- The Hong Kong Economic times reported the Disney intended to open a second park in China this one in shanghai.

2003-

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