Walt Disney Case Study
Autor: dogmas • January 26, 2013 • Case Study • 354 Words (2 Pages) • 1,583 Views
Walt Disney Co. (DIS)
The Walt Disney Company is an American multinational mass media who mostly emphasize on entertainment media. They have many medias and contents in their portfolio. It was founded on October 16, 1923 in Los Angeles, California. The company first started as an animation studio before it diversified into mass entertainment media as it was known nowadays. One of the company’s character, Mickey Mouse, is one of the most recognizable character in the world. The company is now listed in a Dow Jones Composite and S&P500 component.
Key Information
Address : 500 South Buena Vista Street, Burbank, CA 91521, United States
Phone: 818-560-1000
Fax: 818-560-1930
Website: http://www.disney.go.com
Type of services : Licensing
Revenue : 40.89 Billion (2011)
Company’s division and its subsidiaries
The company consists of 5 main divisions which are
1. Walt Disney Studios: This division overlook the production and acquisition of live-action, animation, motion pictures, direct to video content and musical recordings. Some of the well known subsidiaries are
a. Walt Disney Studios Home Entertainment
b. Walt Disney Pictures
c. Touchstone pictures (Conair, Armageddon, Pearl Harbor, etc)
d. Marvel Studios
e. Walt Disney Animation Studios
f. Pixar Animation Studios
g. Walt Disney Records
h. Disney Theatrical Productions
2. Media
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