Internet as a Tool to Influence Consumers

Today marketers use the internet as a tool to influence consumers. With the help of the internet, the marketers market all types of people by tracking peoples order so they can offer them similar products. They do this in various ways, one way is the 5 stages of the CDM process.

(Need Recognition) What are ways that Internet marketers are attempting to trigger consumers' recognition of needs? Marketers attempts to trigger consumers recognition of needs by for instance using pop up windows. When using the pop up windows advertisement pops up on your computer screen and if you click on it will take you to another page that then in its turn will allow you to purchase the product. Another trigger was known as cookies, also known as web cookies. It’s a data that is stored in a web browser that tracks previous web activities. When a website is being used the data sends a notification to a server to track its activity. This way was also used previously to collect information like phone numbers and emails for future solicitation.

What are some things that Amazon.com [http://www.amazon.com/] is doing to activate need recognition? Amazon sees what you have purchased previously and places similar products at the bottom of your screen for you to purchase again.

(Alternative Search) There are five primary sources of information: internal, group, marketing, public, and experimental sources. How can the Internet provide information for consumers? The internet provides the consumer with information by providing them the ability to search for any products they want and compare it with other products. Consumers can view products on online stores before they purchase it, they can find reviews of other products as well reviews of other sellers. What impact does the information available at Edmunds [http://www.edmunds.com] have on consumers' alternative search? Edmund allows people to get price quotes, read reviews and search for different cars in different deanships in that area. The consumers can learn more about the car by reading about it online and compare it with similar cars in different dealerships.

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