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A Study on the Factors That Influenced Consumers’ Intention Tobe Engaged with online Retailingin Kuala Lumpur: A Case Study on Oum Postgraduates. (using the Technology Acceptance Model)

Autor:   •  March 8, 2016  •  Research Paper  •  14,737 Words (59 Pages)  •  540 Views

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A STUDY ON THE FACTORS THAT INFLUENCED CONSUMERS’ INTENTION TOBE ENGAGED WITH ONLINE RETAILINGIN KUALA LUMPUR: A CASE STUDY ON OUM POSTGRADUATES.

(USING THE TECHNOLOGY ACCEPTANCE MODEL)

Prepared by :

INDRA DEVI K


TABLE OF CONTENTS

1.0     PRELIMINARY MATERIALS                                                1 - 4

        1.1 Cover Page                

        1.2 Table of Contents                

        1.3 Abstract                

2.0        INTRODUCTION                                                                5 - 14

                2.1 Introduction

                2.2 Background of the Research

                2.3 Research Problem

                2.4 Research Objectives

                2.5 Research Questions

                2.6 Scope of the Research

                2.7 Significance of the Research

                2.8 Limitation of the research

                2.9 Definition of terms

                2.10Organization of the research

3.0                BACKGROUND OF INDUSTRY STUDY                                15 - 20

                3.1 Introduction

                3.2Background of country related to topic

           3.3Background of industry related to topic

  1.         LITERATURE REVIEW                                                        21 - 39

4.1Introduction                        

4.2Underpinning theory                

4.3Dependent Variable                

4.4Independent Variables                

4.5Relationship between DV and IVs

4.6Theoretical Framework

                

5.0       METHODOLOGY                                                                40 - 55

        5.1 Introduction                        

        5.2 Research Design                

...

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