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Autor: jon • September 4, 2011 • Case Study • 8,203 Words (33 Pages) • 2,692 Views
BUENT2622 Competitive Analysis: Semester 2011/17(July-October 2011)
Written case report
Students are required to submit a written evaluation of the case "Harley-Davidson Inc., February 2004". ( to be distributed by your lecturer) The case report is to be prepared as an individual effort, not as a group project. The APA reference style should be adopted for the written case report
The maximum length of the case report should not exceed 2000 words.
Your case report should address the following questions:
(i) Identify Harley-Davidson's strategy and explain its rationale
(ii)Compare Harley-Davidson's resources and capabilities to those of Honda .What does your analysis imply for Harley's potential to establish cost and differentiation advantage over Honda?
(iii) What threats to continued success does Harley-Davidson face?
(iv) How can Harley-Davidson sustain and enhance it's competitive position?
Also refer to paragraph 4.2.2 Learning Task 1-Written Case Report in the BUENT2622 Competitive Analysis course description
1. Written Case Report: This case report will account for 40 percent of the total assessment. Case reports will be assessed according to the following criteria:
• Identification of the current strategy
• Evaluation of current performance
• Appraisal of internal resources and capabilities
• Appraisal of the industry environment
•
BUENT2622 Competitive Analysis: Semester 2011/17(July-October 2011)
Written case report
Students are required to submit a written evaluation of the case "Harley-Davidson Inc., February 2004". ( to be distributed by your lecturer) The case report is to be prepared as an individual effort, not as a group project. The APA reference style should be adopted for the written case report
The maximum length of the case report should not exceed 2000 words.
Your case report should address the following questions:
(i) Identify Harley-Davidson's strategy and explain its rationale
(ii)Compare Harley-Davidson's resources and capabilities to those of Honda .What does your analysis imply for Harley's potential to establish cost and differentiation advantage over Honda?
(iii) What threats to continued success does
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